scholarly journals PENGARUH USABILITY, INFORMATION QUALITY, DAN INTERACTION QUALITY TERHADAP WEB REVISIT INTENTION DAN PURCHASE INTENTION WEBSITE BALI TOURISM BOARD

2021 ◽  
Vol 15 (1) ◽  
pp. 28-38
Author(s):  
Hatane Semuel ◽  
Serli Wijaya ◽  
Cristian Alianto
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Interaction Quality ◽  
Revisit Intention

Penggunaan website untuk memasarkan produk pariwisata dikembangkan untuk kalangan usaha swasta maupun pemerintah. Website Bali Tourism Board merupakan salah satu website pemerintah provinsi Bali yang menawarkan berbagai produk wisata destinasi Bali.  Untuk mengevaluasi efektivitas website ini, diperlukan penelitian ilmiah secara berkelanjutan terkait komunikasi pemasaran destinasi wisata Bali. Salah satu pengukuran yang dapat membantu mengevaluasi kualitas layanan website adalah melalui evaluasi terhadap peran dimensi webqual, usability, information quality dan interaction quality, sehingga dapat diketahui pengaruhnya terhadap web revisit intention dan purchase intention produk wisata Bali. Penelitian dilakukan melalui survey secara online terhadap 239 responden dengan menggunakan google form. Hasil penelitian menunjukan bahwa usability dapat berpengaruh langsung terhadap web revisit intention dan purchase intention, sedangkan information quality dan interaction quality tidak berpengaruh langsung terhadap purchase intention tetapi melalui web revisit intention, dan ditemukan bahwa revisit intention merupakan mediasi sempurna untuk pengaruh information quality dan interaction quality terhadap purchase intention,  tetapi merupakan mediasi parsial pada pengaruh usability terhadap purchase intention.

E-service quality on live streaming platforms: swift guanxi perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Min Zhang ◽  
Lin Sun ◽  
Fang Qin ◽  
G. Alan Wang
Keyword(s):  
Service Quality ◽  
Social Exchange ◽  
Purchase Intention ◽  
Social Exchange Theory ◽  
Online Survey ◽  
Information Quality ◽  
Live Streaming ◽  
Content Type ◽  
Interaction Quality ◽  
The Impact

Purpose In recent years, more and more e-retailers have adopted live streaming services to attract customers. Although the extant literature has mostly examined the motivations for live streaming usage, it remains unclear how to enhance customers’ purchase behaviour. Based on the social exchange theory, in the context of live streaming platforms (LSP), this study aims to investigate the impact of information quality and interaction quality on swift guanxi and customers’ purchase intention. Design/methodology/approach This study conducted an online survey to conduct two rounds of data collection and analyses the data using SPSS and SmartPLS softwares. Findings The results show that information quality (believability, usefulness and vividness) and interaction quality (responsiveness, real-time interaction and empathy) are positively related to swift guanxi, which may influence customers’ online purchase intention on LSP. Originality/value Prior service quality studies tend to focus on traditional physical stores and e-commerce websites context. This study offers the description of key dimensions of service quality on emerging LSP context. The study also confirms the importance of swift guanxi in an online marketplace.

E-participation decision across different channels

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yurong Yao ◽  
Peng Xu
Keyword(s):  
Online Survey ◽  
Information Quality ◽  
Public Affairs ◽  
Content Type ◽  
Interaction Quality ◽  
Channel Interaction ◽  
Participation Decision ◽  
Electronic Channel ◽  
Intention To Continue ◽  
The Impact

PurposeThis study focuses on understanding how channel features can affect people's intention to continue to use an electronic channel in public affairs and their recommendation behaviors. Specifically, three different channels are focused on: email, microblogs and online meetings.Design/methodology/approachA research model on an e-participation channel based on the channel-disposition framework was developed and an online survey was conducted to collect data from 397 individuals who used three e-participation channels to validate seven hypotheses.FindingsThe study found that information quality, channel interaction quality and the social appearance of other citizens all had a significant impact on users' intention to continue to use an electronic channel, which, in turn, affected their recommendation behaviors. However, the impact differed across the three e-participation channels. Information quality had a stronger impact on microblog and online meeting users' intention to continue to use these channels than on email users' intention to continue using email to participate in public affairs. Channel interaction quality had a stronger impact on email users' intention to continue to use email than on microblog and online meeting users' intention to continue to use these channels in public affairs.Originality/valueThis study helps better explain how various channels and their features can affect participants' use intentions and behaviors in e-participation. It also provides practical guidance for government to better manage e-participation channels and effectively engage citizens in public affairs.

Role of interaction quality and trust in use of AI-based voice-assistant systems

2021 ◽  
Vol 23 (2) ◽  
pp. 154-170
Author(s):  
One-Ki Daniel Lee ◽  
Ramakrishna Ayyagari ◽  
Farzaneh Nasirian ◽  
Mohsen Ahmadian
Keyword(s):  
Information Quality ◽  
Success Factors ◽  
Survey Methodology ◽  
Research Model ◽  
System Quality ◽  
Quality Factors ◽  
Trust Mechanism ◽  
Content Type ◽  
Interaction Quality ◽  
Assistant Systems

PurposeThe rapid growth of artificial intelligence (AI)-based voice-assistant systems (VASs) has created many opportunities for individuals to use VASs for various purposes in their daily lives. However, traditional quality success factors, such as information quality and system quality, may not be sufficient in explaining the adoption and use of AI-based VASs. This study aims to propose interaction quality as an additional, yet more important quality measure that leads to trust in an AI-based VAS and its adoption. Design/methodology/approachThe authors propose a research model that highlights the importance of interaction quality and trust as underlying mechanisms in the adoption of AI-based VASs. Based on survey methodology and data from 221 respondents, the proposed research model is tested with a partial least squares approach. FindingsThe results suggest that interaction quality and trust are critical factors influencing the adoption of AI-based VASs. The findings also indicate that the impacts of traditional quality factors (i.e. information quality and system quality) occur through interaction quality in the context of AI-based VASs. Originality/valueThis research adds interaction quality as a new quality factor to the traditional quality factors in the information systems success model. Further, given the interactive nature of VASs, the authors use social response theory to explain the importance of the trust mechanism when individuals interact with AI-based VASs. Contribution to Impact

Pengukuran Kepuasan Pengguna Website Politeknik ATI Padang Berdasarkan Persepsi Pengguna Internal

2021 ◽  
Vol 2 (2) ◽  
pp. 65
Author(s):  
Rizaldi Sardani ◽  
Demi Ramadian ◽  
Wahyu Fitrianda Mufti ◽  
Suci Oktri Viarani M
Keyword(s):  
Higher Education ◽  
Customer Satisfaction ◽  
User Satisfaction ◽  
Information Quality ◽  
Education Institution ◽  
Likert Scale ◽  
Independent Variables ◽  
Interaction Quality ◽  
Academic Activities ◽  
The Government

Website is an important part of any organization namely in the government, business, health and education sectors. In the world of higher education, website can be used to disseminate information related to campus life as well as a medium for promoting the existence of the campus to the outside world. As a higher education institution, Polytechnic ATI Padang own a website which is used to display various information about campus academic activities. In its management, the level of user satisfaction of the website of Polytechnic ATI Padang has never been measured. The Webqual 4.0 method used in this study aims to measure the satisfaction of internal website users by looking at the dimensions of Usability, Information Quality, Interaction Quality and Customer Satisfaction. Measurements performed by using a questionnaire instrument with Likert scale then calculated with the help of SPSS software. The results obtained that the independent variables, namely Usability, Information Quality, Interaction Quality have an influence on the dependent variable Customer Satisfaction of 70.1% and there are still 29.9% of other independent variables that can affect the dependent variable Customer Satisfaction. Furthermore, based on the results of the calculation of the satisfaction level with Likert scale, it was found that the variables of Usability, Information Quality, Interaction Quality and Customer Satisfaction received a satisfied interpretation, so it can be concluded that the Polytechnic ATI Padang website provides good service to its users.

Quality dimensions in online communities influence purchase intentions

2017 ◽  
Vol 55 (9) ◽  
pp. 1984-1998 ◽  
Author(s):  
Chung-Yu Wang ◽  
Hsiao-Ching Lee ◽  
Li-Wei Wu ◽  
Chih-Chung Liu
Keyword(s):  
Relationship Quality ◽  
Purchase Intention ◽  
Information Quality ◽  
Uncertainty Reduction ◽  
Purchase Intentions ◽  
Online Questionnaire ◽  
Content Type ◽  
Brand Communities ◽  
Online Brand Communities ◽  
Quality Dimensions

Purpose The purpose of this paper is to examine how quality dimensions in independently owned online brand communities influence purchase intentions via uncertainty reduction and the role of involvement. Design/methodology/approach This work validates the model and hypotheses through non-probabilistic sampling. The online questionnaire was made on the website of MySurvey and an invitation letter was posted to the forums. The respondents received the questionnaire items translated into Chinese. The final survey sample consisted of 235 respondents. Findings Empirical results confirm that as for independently owned online brand communities, their information quality and relationship quality are effective tools for influencing purchase intentions via uncertainty reduction. In addition, the authors demonstrate that involvement has a positively moderating influence on the relationship between uncertainty reduction and purchase intentions. Originality/value The current study moves beyond uncertainty reduction to demonstrate that information quality and relationship quality of forums influenced purchase intention via uncertainty reduction and the moderating variable such as involvement.

scholarly journals Evaluasi Kualitas Layanan Website Alumni Menggunakan Metode Webqual 4.0

2019 ◽  
Vol 5 (2) ◽  
pp. 105
Author(s):  
Anisa Yulandari ◽  
Wing Wahyu Winarno ◽  
Asro Nasiri
Keyword(s):  
Quality Of Service ◽  
User Satisfaction ◽  
Information Quality ◽  
Three Dimensions ◽  
Job Seekers ◽  
End User ◽  
Interaction Quality ◽  
Service Interaction

Website Portal Alumni Amikom Yogyakarta yang dapat diakses pada alamat domain alumni.amikom.ac.id merupakan bagian dari Universitas Amikom Yogyakarta yang berfungsi sebagai sarana berbagi informasi sekaligus bertindak sebagai penghubung antara perusahaan pencari tenaga kerja dan para pencari kerja khususnya alumni Universitas Amikom Yogyakarta. Selama ini website alumni sudah berjalan belum dilakukan evaluasi terhadap kualitas layanan website yang didasarkan pada persepsi pengguna akhir sebagai umpan balik kepada pengelola website sehingga pengelola dapat mengetahui sejauh mana kepuasan pengguna dan kualitas layanan yang sudah diberikan. Tujuan dari penelitian ini yaitu untuk mengetahui kualitas layanan website alumni menggunakan tiga dimensi yang ada pada metode Webqual 4.0. Tiga dimensi itu sendiri terdiri dari Kegunaan, Kualitas Informasi, dan Kualitas Interaksi Layanan. Pendistribusian kuisioner dilakukan terhadap 200 sampel responden. Kesimpulan dari penelitian ini adalah adanya pengaruh ketiga dimensi Webqual 4.0 terhadap kepuasan pengguna. Dimensi yang paling berpengaruh yaitu Kualitas Informasi dan Kualitas Interaksi Layanan. Hal ini berarti peningkatan dapat dilakukan pada indicator yang memiliki nilai rata-rata terendah. Peningkatan pada dimensi Kualitas Informasi dapat dilakukan perbaruan secara berkala sehingga informasi yang disajikan menjadi lebih relevan. Sedangkan untuk dimensi Kualitas Interaksi Layanan dapat dilakukan dengan meningkatkan pelayanan terhadap keluhan seputar website alumni.Kata Kunci — Kualitas Layanan, Website Alumni, Webqual 4.0The Alumni Amikom Yogyakarta Website which can be accessed at the domain address alumni.amikom.ac.id is part of the Amikom University of Yogyakarta which serves as a means of sharing information while acting as a liaison between the company and job seekers, especially alumni of Yogyakarta Amikom University. So far, the alumni website has been running, yet an evaluation of the quality of website services has been carried out based on the perception of the end user as feedback to the website manager so that the manager can find out how far the user satisfaction is and the quality of the service provided. The purpose of this study is to determine the quality of the alumni website service using three dimensions that exist in the method of Webqual 4.0, there are Usability, Information Quality, and Service Interaction Quality. The conclusion of this study is the influence of the three dimensions of Webqual 4.0 on user satisfaction. The most influential dimensions are Information Quality and Service Interaction Quality. This means that an increase can be made on an indicator that has the lowest average valueKeywords— Quality of Service, Alumni Website, Webqual 4.0

scholarly journals Webqual 4.0 untuk Meningkatkan Keterlibatan Pengusaha UMKM di Indonesia (Studi pada www.berrybenka.com sebagai Platform E-Commerce Produk lokal UMKM (Usaha Mikro Kecil Menengah)

2021 ◽  
Vol 4 (2) ◽  
pp. 80
Author(s):  
Wayan Weda Asmara Dewi ◽  
Nufian Susanti Febriani
Keyword(s):  
Information Quality ◽  
Interaction Quality ◽  
Service Interaction

Saat ini pola perilaku berbelanja masyarakat telah bergeser dari offline menuju online. Trend belanja online memicu kemunculan bisnis baru yang disebut dengan e-commerce. Di Indonesia mulai banayak e-commerce bermunculan, hal tersebut menyebabkan persaingan antar e-commerce semakin ketat. Oleh karena itu perlu adanya strategi komunikasi pemasaran untuk memenangkan persaingan antar e-commerce salah satunya ialah dengan menerapkan Webqual. Melalui penelitian ini, peneliti akan menemukan efektifitas Webqual terhadap keterlibatan konsumen. Secara akademis, penelitian ini dapat mengembangkan kajian ilmu komunikasi khususnya topik perubahan perilaku kognitif konsumen e-commerce di Indonesia dan menjadi dasar pengambilan keputusan bagi pembuat strategi komunikasi pemasaran dalam mempromosikan, mempertahankan dan meningkatkan kualitas dan kepuasan konsumen khususnya pada konsumen digital. Penelitian ini menggunakan skala diferensial semantik yang mengukur perasaan subjektif seseorang dengan menggunakan berbagai kata sifat karena orang biasanya mengomunikasikan evaluasi melalui kata sifat. Berdasarkan hal tersebut maka variable bebas dalam penelitian ini adalah dimensi Webqual 4.0 yang terdiri dari usability, information quality, dan service interaction quality. Berikutnya variable terikat dalam penelitian ini adalah keterlibatan konsumen. Metode yang digunakan dalam penelitian ini adalah kuantitatif eksplanatif, sedangkan teknik analisis yang digunakan adalah analisis linier sederhana. Hasil  penelitian ini ditemukan hubungan yang signifikan antara Webqual dengan keterlibatan konsumen yaitu UMKM di Indonesia

scholarly journals PENGARUH KEPUASAN KONSUMEN DAN KEPERCAYAAN MEREK PADA NIAT BERKUNJUNG KEMBALI HOTEL DI YOGYAKARTA

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
RR. Siti Muslikhah ◽  
Yuni Astuti ◽  
Mahyuddin Mahyuddin
Keyword(s):  
Customer Satisfaction ◽  
Purchase Intention ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Hierarchical Regression ◽  
Brand Trust ◽  
Validity Testing ◽  
Revisit Intention ◽  
Confirmatory Factor

This study aimed to examine the effect of customer satisfaction on revisit intention hotel in Yogyakarta, either directly or through the mediation of brand trust. Respondents in this study is that stayed in one-star hotels in Yogyakarta. To test the hypothesis quantitatively, the data obtained through a survey of 106 respondents. Sampling method nonprobability sampling with purposive sampling method. Validity testing performed by Confirmatory Factor Analysis (CFA) while reliability testing performed by the item to total correlation and Cronbach's alpha. Meanwhile, to test the effect among variables used hierarchical regression analysis and analysis of mediation Baron and Kenny (1986). Results from this study is that customer satisfaction significant effect on brand trust, brand trust a significant effect on revisit intention. This study also proved that customer satisfaction significant influence on purchase intention of re-either directly or indirectly, that is mediated confidence in the brand. The role of mediation is partially. Keywords: consumer satisfaction, brand trust, repurchase/revisit intention, mediation.

A Study of the Role of e-WOM on Social Commerce

2018 ◽  
Vol 14 (3) ◽  
pp. 1-18
Author(s):  
Youngkeun Choi
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Word Of Mouth ◽  
Quality Information ◽  
Electronic Word Of Mouth ◽  
Social Commerce ◽  
Consumer Electronic ◽  
Information Credibility ◽  
Meaningful Engagement

The purpose of this study is to discover how electronic word of mouth engages users and encourages them to purchase. By proposing the concepts of electronic word of mouth as different ways to provide reciprocal experience, this study develops a model that explores the antecedents of electronic word of mouth and its role in explaining a consumer to purchase in social commerce. For this, this study surveys 352 consumers using social commerce in Korea and analyzes the data using AMOS 24. In the results, first, information quality, information credibility, needs of information, and attitude towards information increase consumer electronic word of mouth. Second, the consumer's electronic word of mouth increases their purchase intention. Finally, information quality and attitude towards information among the antecedents of consumer electronic word of mouth increase his or her purchase intention through his or her electronic word of mouth. The findings contribute to research on social commerce by paying scholarly attention to meaningful engagement characterized by electronic word of mouth.

How information acceptance model predicts customer loyalty?

2020 ◽  
Vol 33 (1) ◽  
pp. 60-73
Author(s):  
Tiwa Park
Keyword(s):  
Social Media ◽  
Customer Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Information Quality ◽  
Information Need ◽  
Content Type ◽  
Acceptance Model ◽  
Information Adoption ◽  
Information Acceptance

Purpose This study aims to explore the influence of electronic word of mouth (eWOM) in social media on customer loyalty by using the information acceptance model (IACM). For this purpose, this study identified the relationship of attitude towards information, information credibility, information quality and information with information usefulness. Later, the relation of information usefulness and information adoption was examined. According to the IACM, this information adoption and attitude towards information can affect behavioural outcomes of customer, and the authors used customer loyalty as a behavioural outcome. Design/methodology/approach This study collected the data from students enrolled in different universities of Thailand. More specifically, those students were considered appropriate for study who were active Facebook users. Therefore, a questionnaire was posted in 83 different Facebook groups of university students, from which 771 students responded properly. SPSS and AMOS 24 were used to conduct data reliability, descriptive and correlation analysis, confirmatory factor analysis (CFA), and structural equation modelling (SEM). Findings The study found that credibility, quality, usefulness and adoption of information, need of information and attitude towards information are the key factors of eWOM in social media that influence consumers’ loyalty. Practical implications This study will be helpful for marketing managers in studying patterns of customer loyalty because many studies have previously examined purchase behaviour or purchase intention only. Moreover, it will provide framework to marketers for understanding the influence of eWOM information in social media on customer loyalty. Originality/value This study is to explore the effect of credibility, quality, usefulness and adoption of information, need of information and attitude towards information on consumers’ loyalty.

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