We report room-temperature ferromagnetism (FM) in highly conducting, transparent anatase Ti
1−
x
Ta
x
O
2
(
x
∼0.05) thin films grown by pulsed laser deposition on LaAlO
3
substrates. Rutherford backscattering spectrometry (RBS), X-ray diffraction, proton-induced X-ray emission, X-ray absorption spectroscopy (XAS) and time-of-flight secondary-ion mass spectrometry indicated negligible magnetic contaminants in the films. The presence of FM with concomitant large carrier densities was determined by a combination of superconducting quantum interference device magnetometry, electrical transport measurements, soft X-ray magnetic circular dichroism (SXMCD), XAS and optical magnetic circular dichroism, and was supported by first-principles calculations. SXMCD and XAS measurements revealed a 90 per cent contribution to FM from the Ti ions, and a 10 per cent contribution from the O ions. RBS/channelling measurements show complete Ta substitution in the Ti sites, though carrier activation was only 50 per cent at 5 per cent Ta concentration, implying compensation by cationic defects. The role of the Ti vacancy (
V
Ti
) and Ti
3+
was studied via XAS and X-ray photoemission spectroscopy, respectively. It was found that, in films with strong FM, the
V
Ti
signal was strong while the Ti
3+
signal was absent. We propose (in the absence of any obvious exchange mechanisms) that the localized magnetic moments,
V
Ti
sites, are ferromagnetically ordered by itinerant carriers. Cationic-defect-induced magnetism is an alternative route to FM in wide-band-gap semiconducting oxides without any magnetic elements.