scholarly journals PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS KONSUMEN STORE BERRYBENKA DI KOTA JAMBI

2021 ◽  
Vol 9 (2) ◽  
pp. 77-95
Author(s):  
Ahmad Soleh ◽  
Ermaini Ermaini ◽  
Prima Audia Daniel ◽  
Yunie Rahayu
Keyword(s):  
Experiential Marketing ◽  
Limited Edition

Penelitian yang berjudul “Pengaruh Experiantial Marketing terhadap Loyalitas Konsumen Store Berrybenka di Kota Jambi”  bertujuan untuk mengetahui dan menganalisis : (1) Pengaruh experiental marketing terhadap loyalitas konsumen Store berrybenka di Kota Jambi; (2) Variable mana dari experiantal marketing  yang paling berpengaruh terhadap loyalitas konsumen Store berrybenka di Kota jambi.             Metode analisis yang digunakan dalam penelitian ini adalah Explanatory (penjelasan) dengan pendekatan kuantitatif menggunakan sumber data primer dan sekunder. Dari hasil analisis menunjukkan pengujian secara serempak (simultan) semua variable experiential  berpengaruh positif dan signifikan terhadap loyalitas konsumen Store Berrybenka di Kota Jambi; Sedangkan dalam pengujian secara parsial, feel yang merupakan salah satu  variable experiential marketing tidak berpengaruh signifikan terhadap loyalitas konsumen Store Berrybenka di Kota Jambi; dalam pengujian secara parsial menunjukkan bahwa salah satu variable experiential marketing yaitu think memberikan pengaruh yang dominan terhadap pembelian sebesar 10,9% dari bertambahnya pengetahuan konsumen terhadap Berrybenka (limited edition, unik, kualitas baik).

Schizophrenia Memorabilia in a Limited Edition

1973 ◽  
Vol 18 (7) ◽  
pp. 329-330
Author(s):  
HANS DOERR
Keyword(s):  
Limited Edition

EXPERIENTIAL MARKETING IN HOSPITALITY: AN IN-DEPTH ANALYSIS OF THE HOSPITAL ENVIRONMENT

2018 ◽  
Vol 2018 ◽  
pp. 873-890
Author(s):  
Luca Buccoliero ◽  
◽  
Elena Bellio ◽  
Giulia Crestini ◽  
Elisa Solinas
Keyword(s):  
Hospital Environment ◽  
Experiential Marketing ◽  
Depth Analysis

DAMPAK UTILITARIAN VALUE DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER SATISFACTION DAN REVISIT INTENTION

2017 ◽  
Vol 2 (2) ◽  
pp. 121-130
Author(s):  
Harimurti Wulanjani ◽  
Derriawan Derriawan
Keyword(s):  
Customer Satisfaction ◽  
Food Quality ◽  
Quantitative Method ◽  
Experiential Marketing ◽  
Purposive Sampling ◽  
Revisit Intention ◽  
Utilitarian Value

This research was conducted in the Restaurant area of Taman Kencana Bogor Restaurant with a view to determining whether the attribute Experiential Marketing and Food Quality on Customer Satisfaction, which in the end as a determinant Revisit Intention Customers in Region Restaurants Taman Kencana Bogor. The method used is a descriptive quantitative method, samples of this study were 200 respondents as the basic criteria for SEM, all the respondent collected by purposive sampling. These results indicate that the variable Experential Marketing and Food Quality has a positive and significant impact on Customer Satisfaction, as well as variable Experiential Marketing, Food Quality and Customer Satisfaction after testing has a positive and significant effect on the variable Revisit Intention. Keywords: revisit intention, experiential marketing, food quality, customer satisfaction

scholarly journals Smart Experience in Fashion Design: A Speculative Analysis of Smart Material Systems Applications

Arts ◽  
2018 ◽  
Vol 8 (1) ◽  
pp. 4
Author(s):  
Marinella Ferrara
Keyword(s):  
Smart Materials ◽  
Design Research ◽  
Design Thinking ◽  
Human Perception ◽  
Smart Material ◽  
Fashion Design ◽  
Material Systems ◽  
Limited Edition ◽  
Smart Material Systems ◽  
Design Scenario

During the last decade, smart materials and systems have increasingly impacted several niches, including ‘one-off/limited edition experimental fashion’. As the traditional boundaries between what is art and what was not supposed to be art are now turning into osmotic membranes, we will speculatively focus on how ‘smart material systems’ are highly contributing to outline a new creative landscape full of interesting and compelling issues. Introducing three different sub-niches of experimental fashion—multi-sensory dresses, empathic dresses, and bio-smart dresses—this article outlines the emergence of a new smart design scenario. Then, we critically discuss some of the implications of the developing research in terms of design thinking and design aesthetics. This paper aims to contribute to the topic of next design scenario, demonstrating how design research is increasingly affecting the extension of human perception, emotions, and the concept of ‘almost-living’ entities, projecting towards the redefinition of relationships with materials and objects.

Experiential marketing

2008 ◽  
Vol 24 (10) ◽  
pp. 24-26
Keyword(s):  
Experiential Marketing
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