In the covert negative reinforcement procedure, a client is asked to imagine an unpleasant situation and then to imagine performing the adaptive response whose frequency the therapist-wishes to increase. According to Cautela, the imagined adaptive response should increase in frequency because of its association with the termination of the unpleasant image, just as escape-conditioning leads to an increase in the frequency of a response that terminates a noxious stimulus. Using 27 college students who showed an aversion to harmless snakes, this investigation attempted to test Cautela's conditioning rationale by comparing covert negative reinforcement with a procedure containing all of the elements of covert negative reinforcement except for the theoretically essential pairing of the imagined unpleasant situation with the imagined adaptive response. Self-report and behavioral measures of snake aversion indicated no consistent differences in the effectiveness of these two treatments, although both treatments were significantly more effective than no treatment. Over-all, the results of this experiment were interpreted as contradicting the escape-conditioning explanation of covert negative reinforcement.