Exploring biodiversity mental constructs of urban residents in an emerging South-East Asian country

Biodiversity loss is occurring at unprecedented rate. Understanding the mental constructs of the public can help implement more effective programs and regulations for decelerating the loss. Although many studies have been conducted to study the biodiversity mental constructs of the public, little is known about those of urban residents in an Asian emerging country, like Vietnam. Employing the Grounded Theory and semi-conducting interview, the current study attempts to explore three biodiversity perceptions of urban residents in two Vietnamese largest cities: i) biodiversity and biodiversity loss, ii) impacts of biodiversity and biodiversity loss on human, and iii) human’s reaction towards biodiversity and biodiversity loss. Besides identifying important conceptual dimensions, we also find the influence of cultural value, the awareness of multistakeholders’ participation, and some misunderstandings in the urban residents’s perceptions. Thus, we recommend policymakers to promote education and public communication of biodiversity-related knowledge, as well as multistakeholders’ cooperation for achieving the 11th cultural progressive value – the environmental-healing element.

ENTREPRENEURIAL LEADERSHIP UNTUK MENYONGSONG REVOLUSI INDUSTRI 4.0

<p align="justify"><em>The demand of labour scarcity problem had been surge while the availability of labour market outpacing the available job. The data from BPS (2020) shows people graduated from higher school had a largest contribution compared from the other. Looking at this situation Indonesia ministry of industry (Kemenperin) recall an action to give an outlook of Industrial Revolution as an opportunity to drive more entrepreneur in Indonesia. It believes, Indonesia have a prolific people to compete the other South East Asian Country. However, the novelty of COVID-19 pandemic hardly hit many sector business, some of business also furlough or even to rid off their employee. As a result, negative growth is unavoidable, in April- June accounted to decreased -5,32% at least to be compared economic performance in year-to-year period. In order to cope the foresee situation, this community services had an initiative to emerged entrepreneurial leadership in industrial revolution era for higher education student. The aim of this services are to creating a young entrepreneur in future. Furthermore, two communication seminar was held in online media via (google meet) in Monday, mei 4</em><em>^th</em><em> 2020 at 11.00pm until 13.00 pm. As a result, a positive feedback given by the student and they suggested to recall again with the specific issue in entrepreneurship area.</em><em></em></p>