scholarly journals CUSTOMER LOYALTY THROUGH EXPERIENTIAL MARKETING ON THE SALON CRISNI IN SINGARAJA

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Ni Luh Nurkariani
Keyword(s):  
Customer Loyalty ◽  
Hypothesis Test ◽  
T Test ◽  
Store Brand ◽  
Validity And Reliability ◽  
F Test ◽  
Experiential Marketing ◽  
Customer Commitment ◽  
Analysis Technique ◽  
Multiple Correlation Analysis

Customer loyalty is customer commitment to a store brand or supplier based on a very positive attitude in long-term purchases, it is easier to develop and succeed if the company can make customers loyal. The purpose of this study was to determine Sense, Feel, Think, Act, Relate to Customer Loyalty at Krisni Salon in Singaraja. The analysis technique used in this research is validity and reliability test, multiple regression analysis, multiple correlation analysis, classical assumption test, determination test, F-Test and Hypothesis test with T-Test. The results showed that Experiential Marketing which consists of Sense, Feel, Think, Act, Relate has a positive and significant effect on Customer Loyalty at Krisni Salon in Singaraja. These results are proven by testing the hypothesis with the T-Test which shows that t-count> t-table and the results of model testing with F-Test which show that F-count> F-table. This result means that in creating Customer Loyalty, Krisni Salon must pay attention to the strategies used, one of which is Experiential Marketing

scholarly journals PENGARUH KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT CENTRAL CAPITAL FUTURES CABANG MALANG

2018 ◽  
Vol 12 (1) ◽  
pp. 17-22
Author(s):  
Any Isvandiari ◽  
Bagus Al Idris
Keyword(s):  
Regression Analysis ◽  
Research Method ◽  
Employee Performance ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Test Results ◽  
F Test ◽  
Analysis Technique

This study aims to determine: (1). The influence of leadership on employee performance of PT Central Capital Futures Malang Branch; (2). The influence of work discipline on employee performance of PT Central Capital Futures Malang Branch; (3). The influence of leadership and work discipline simultaneously on employee performance of PT Central Capital Futures Malang Branch. The research method is quantitative causality or causal with multiple linear regression analysis technique. The population is all 37 employees with 37 samples using full sampling (census). Hypothesis test using t test (partial) and F test (simultaneous). The result of t test (partial) shows that leadership has positive and significant effect to employee's performance, work discipline has positive and significant impact to employee's performance; and F test results (simultaneous) indicate that leadership And Work Discipline Together Effect On Employee performance.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI REALISASI PEMBIAYAAN KPR SYARIAH (Studi Pada BTN Syariah Bekasi)

Paradigma ◽  
2020 ◽  
Vol 17 (1) ◽  
pp. 59-71
Author(s):  
Nurul Aulia Robiatul Adawiyah ◽  
Arief Widyananto
Keyword(s):  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Sampling Techniques ◽  
Data Collection Tool ◽  
F Test ◽  
Variable Period ◽  
Analysis Technique

This study aims to determine what factors can affect the realization of Sharia KPR financing at BTN Syariah Bekasi. The variables used in this study consist of financing period, fixed margin and financing frequency. This research is quantitative in nature using a questionnaire as a data collection tool. The population in this study were all customers who carried out KPR Syariah financing at BTN Syariah Bekasi with a sample size of 100 customers. Sampling using probability sampling techniques. The data analysis technique used is the classic assumption test, multiple linear regression analysis, the coefficient of determination, the t test and the F test. While the data processing in this study used the SPSS 25 program. From the hypothesis test using the t test, it is found that the variable period of financing has a positive but insignificant effect, while the variable margin and frequency of financing have a positive and significant effect on the realization of Islamic mortgage financing Based on the F test (simultaneous), the results show that the variable period of financing, fixed margins and frequency of financing jointly affect the realization of Sharia KPR financing.

PENGARUH KOMPETENSI DAN SEMANGAT KERJA TERHADAP PRESTASI KERJA KARYAWAN PT. YAMAHA INDONESIA MOTOR MFG (YIMM) DIVISI PARTS CENTRE

2015 ◽  
Vol 3 (3) ◽  
Author(s):  
Nuridin, SE., MM Nuridin
Keyword(s):  
Statistical Method ◽  
Significant Influence ◽  
Confidence Level ◽  
Hypothesis Test ◽  
Research Result ◽  
T Test ◽  
Validity And Reliability ◽  
F Test ◽  
Multiple Determination ◽  
The Relationship

The purpose of this research was to determine how the relationship and influence of competence and work spirit to employees performance at PT. Yamaha Indonesia Motor Mfg (YIMM) Parts Centre Division. The method was used is quantitative statistical method by looking for test of validity and reliability of data, coefficients of correlation and regression either partially or multiple, determination coefficient and hypothesis test. Research result; From the results of this research was found that there was a relationship and influence which is significant between competence variables and work spirit to employees performance at PT. Yamaha Indonesia Motor Mfg (YIMM) Parts Centre Division between variables by using the test of F test and t test, where F count was bigger than F table (34.925> 3.2674), and also t count was bigger than t table with a confidence level of 5 % two-sided test and DF = n-2 (38-2 = 36) was obtained t table = 2.028 (t count X1 = 7.434> 2.028 and X2 = 7.364> 2.028). Conclusion: There is a significant influence that can be explained by the result obtained from the R-square is 0.666, which means that variable of competence and work spirit of employees contributed as big as 66.6% to the variable of employees performance at PT. Yamaha Indonesia Motor Mfg (YIMM) Parts Centre Division, while the remaining 33.4% was contributed by other variables which not researched. Suggestions which the author convey to company, competence is contained in the company would need to be more increased, considering the work spirit of employees is good enough.

scholarly journals Penerapan Kedisiplinan Terhadap Kinerja Karyawan PT. Sembilan Jaya Farm

2020 ◽  
Vol 8 (1) ◽  
pp. 46
Author(s):  
Diah Laraswati ◽  
Acep Samsudin ◽  
Erry Sunarya
Keyword(s):  
Employee Performance ◽  
Hypothesis Test ◽  
Secondary Data ◽  
T Test ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Literature Study ◽  
Analysis Technique ◽  
Saturated Sample

Every company always wants its employees to have a good discipline attitude, with disciplined activities within a company can run smoothly, directed. And can more easily complete the work. Discipline reflects that the employee has good performance. Because good employee performance can be assessed if the employee meets or obeys the rules that are enforced by the company. Research or research conducted at PT. Nine Jaya Farm Sukabumi. The purpose of this study was to determine how much the influence of discipline on employee performance at PT. Sembilan Jaya Farm Sukabumi with a population of employees at PT. Sembilan Jaya Farm with 80 respondents using probability sampling and saturated sample techniques. In this study using validity and reliability testing. Data collection techniques used in primary data are questionnaires and interviews along with secondary data is a literature study. And the data analysis technique used is the normality test, the correlation coefficient test, the coefficient of determination test, a simple linear regression test and a hypothesis test that is the t test. The results of this study show that there is an influence of discipline in obeying the regulations on employee performance at PT. Nine Jaya Farm by proving the results of testing the hypothesis or t test showed more t counts than the table that is as much as 5031> 1.6646

scholarly journals Analisis Pendapatan Pedagang Kaki Lima Sektor Informal Di Kecamatan Rappocini Kota Makassar

2020 ◽  
Vol 3 (1) ◽  
pp. 68
Author(s):  
Marhawati Marhawati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Time Allocation ◽  
Urban Areas ◽  
Formal Education ◽  
Hypothesis Test ◽  
T Test ◽  
F Test ◽  
Street Vendors ◽  
Analysis Technique

Street Vendors are one of the informal sectors that are found in urban areas. The existence of street vendors does not always require formal education and high skills and does not require a large capital. This study aims to determine the factors that affect the income of street vendors in Talasalapang Street, Rappocini Regency, Makassar City. The population in this study was not greater than 100 people, so the census technique was used by taking the overall population of 60 street vendors. The analysis technique used is Multiple Linear Regression using a partial hypothesis test (t-test) and simultaneous (F test), using SPSS 21. The results showed that capital, business experience, and time allocation of trying to jointly affect street vendors' income. Partially shows that capital and time allocation try to have a positive and significant effect on street vendors 'income, while the experience of trying not to affect street vendors' income on Talasalapang Street, Rappocini Regency, Makassar City

PENGARUH KOMPETENSI, MOTIVASI, DAN KOMUNIKASI TERHADAP KINERJA PEGAWAI PADA DINAS PEKERJAAN UMUM DAN PENATAAN RUANG KABUPATEN BANDUNG BARAT

2019 ◽  
Vol 2 (2) ◽  
pp. 1-14
Author(s):  
Lydia Novi Yanti
Keyword(s):  
Case Studies ◽  
Secondary Data ◽  
T Test ◽  
Civil Servants ◽  
Quantitative Approach ◽  
Research Approach ◽  
Validity And Reliability ◽  
F Test ◽  
Simultaneous Test

This research is conducted in order to assess the effect of competency, motivation, and communication on employee’s performance (case studies at Dinas Pekerjaan Umum dan Penataan Ruang West Bandung Regency) partially and simultaneously. There are many factors that affect the employee’s performance, but this research is only limited to the factors of competency, motivation, and communication. The researcher used primary and secondary data. The research approach used is quantitative approach which the samples are 55 civil servants which is assessed by 5 Heads of Fields and 2 Heads Sub-Division. Before analyzing, all research validity and reliability instruments are examined. After the data are valid and reliable then analyzed by using classical assumption test, partial test (t test), and simultaneous test (F test) helping by IBM SPSS version 23 software. The result of analysis showed that competency, motivation, and communication variables are affected positively significantly and partially to the employee’s performance. Competency, motivation, and communication variables simultaneously affected positively and significantly about 54,3% and the rest is about 45,7% affected by other variable that is not observed in this research.  

FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS AUDIT

2019 ◽  
Vol 5 (1) ◽  
pp. 50-63
Author(s):  
Heru Heryanto ◽  
Nur Laela ◽  
Riana R Dewi
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Audit Quality ◽  
Positive Influence ◽  
T Test ◽  
Coefficient Of Determination ◽  
Analysis Tool ◽  
Validity And Reliability ◽  
Test Analysis ◽  
Analysis Technique

This study aims to determine the significance of the influence of competence, independence, professionalism, auditor experience, accountability, and auditor's knowledge of audit quality. This study uses a questionnaire with a population and sample, namely all auditors who work at the Public Accounting Office (KAP) in the Special Region of Yogyakarta and Surakarta. Sampling techniques using Convenience Sampling with a sample of 61 respondents. The data used in this study is a questionnaire using a Likert scale 1 to 5. The data analysis technique used in this study is multiple linear regression using the SPSSprogram for Windows. The analysis tool in this study using validity and reliability, the classical assumption (normality test, multicollinearity, heteroscedasticity test and autocorrelation test) while the data were analyzed using multiple linear regression test, t test, F test and the coefficient of determination (R2).Based on the results of the t-test analysis performed, it shows that there is a positive influence of competence, independence, professionalism, auditor experience, accountability, and auditor's knowledge of audit quality and simultaneously competency, independence, professionalism, auditor experience, accountability, and auditor knowledge variables affect quality audit

scholarly journals PENGARUH KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PADA DEPARTEMEN PRODUCTION DI PT CLADTEK BI-METAL MANUFACTURING BATAM

2018 ◽  
Vol 2 (2) ◽  
pp. 307-316
Author(s):  
Rahayu Saputri ◽  
Nur Rahmah Andayani
Keyword(s):  
Work Motivation ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Research Data ◽  
T Test ◽  
Validity And Reliability ◽  
F Test ◽  
Independent Variables ◽  
Questionnaire Method

  Abstrak   Penelitian pengaruh kepemimpinan dan motivasi kerja bertujuan untuk  untuk menguji pengaruh kepemimpinan dan motivasi kerja terhadap kinerja pegawai baik secara parsial maupun simultan pada PT Cladtek Bi-Metal Manufacturing Batam. Data penelitian dikumpulkan dengan menggunakan metode kuesioner dan analisis data yang digunakan adalah analisis regresi linier berganda menggunakan uji F dan uji T. Pengambilan data dengan menggunakan sensus, sehingga data diambil dari seluruh populasi. Variabel independen terdiri dari kepemimpinan dan motivasi kerja, dan variabel dependennya adalah kinerja pegawai. Penelitian ini dilakukan dengan menguji validitas dan reliabilitas instrument, selanjutnya data dianalisis dan diuji menggunakan Uji F dan Uji t. Hasil penelitian menunjukkan bahwa secara parsial variabel kepemimpinan berpengaruh negatif dan tidak signifikan terhadap kinerja karyawan, dan variabel motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan.  Sedangkan secara simultan variabel kepemimpinan dan variabel motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Kata kunci : Kepemimpinan, Motivasi Kerja, Kinerja Pegawai   Abstract   Research influence of leadership and work motivation aims to to test the influence of leadership and work motivation on employee performance either partially or simultaneously at PT Cladtek Bi-Metal Manufacturing Batam. Research data collected by using questionnaire method and data analysis used is multiple linear regression analysis using F test and T test. Intake of data by using census, so that data is taken from entire population. Independent variables consist of leadership and work motivation, and the dependent variable is employee performance. This study was conducted by testing the validity and reliability of the instrument, then the data were analyzed and tested using F Test and T Test. The results showed that the leadership of the influential variables are partially negative and insignificant against the performance of employees, and work motivation variables positive and significant effect on performance of employees.  While simultaneously variable leadership and motivational variables work a positive and significant effect on performance of employees. Keywords: Leadership, Work Motivation, Employee Performance  

scholarly journals PENGARUH TINGKAT PENDIDIKAN TERHADAP PRESTASI KERJA KARYAWAN

2019 ◽  
Vol 2 (1) ◽  
pp. 47-56
Author(s):  
Iba Gunawan ◽  
Muhamad Riza
Keyword(s):  
Work Performance ◽  
Employee Performance ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Education Level ◽  
T Test ◽  
Employee Education ◽  
Variable Level ◽  
Analysis Technique

Indonesia Power UP Suralaya Cilegon as one of the State-Owned Enterprises currently employs as many as 733 people with various expertise and education levels.With the large number of employees/worker involved in the company PT. Indonesia Power UP Suralaya Cilegon, researchers are interested in reviewing or knowing whether there is a significant influence on the level of education on the work performance of employees in the company. The method used in this research is descriptive method with quantitative analysis. The sample in this study were 110 employees from 733 employees of PT Indonesia Power UpSuralayaCilegon. Data collection techniques used are questionnaire methods. The data analysis technique used is multiple linear regression analysis technique with the hypothesis test used is the t test and F test. Based on the results of the study it can be concluded that (1) The results of the calculation of the percentage of employee education level taken based on the respondent's overall answer of 80% which shows that most of the employees in the company have high school / vocational education. 2) With a significance of 5% it can be obtained the price of r table 1.661. It turns out that r count is greater than r table (0.276> 1.661), so the Hypothesis is rejected so that the Education Level does not have a significant effect on Employee Performance. Judging from the results of the output on the analysis of the calculation of the t test above, it can be concluded that the variable level of employee education does not affect employee performance. This is because the value of t count> t table (-2.240 <1.661) or significance <0.05 (0.029 <0.05) so the hypothesis is rejected.

scholarly journals The Influence of Product, Price, and Location on Consumer Purchasing Interest in Bakso Pak Kus Residen Sudirman Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 157-166
Author(s):  
Dimas Septian Wijiantoro
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
T Test ◽  
Product Price ◽  
F Test ◽  
Independent Variables ◽  
Analysis Technique ◽  
Study Population

Companies need to maintain their survival by developing and earning profits. Consumers have ever-changing tastes and desires, so companies must be prepared to face all these changes and constantly review and improve their offerings. Companies need to pay attention to factors that affect consumers' buying interest, including products, prices, and locations. This study aims to determine and analyze the effect of simultaneous product, price, and location on consumer buying interest in Bakso Pak Kus Jalan Sudirman Residen Surabaya. The study population was all consumers of Bakso Pak Kus Jalan Sudirman Resident Surabaya. The sampling technique is based on Hair, et al. (2010), that the number of samples is at least 5 times the number of indicators so that the number of samples in this study is 85 people. The data analysis technique used multiple linear regression, t test, and F test. The results showed that the product, price, and location partially affected the consumer buying interest of Bakso Pak Kus Jalan Sudirman Resident Surabaya as evidenced by the results of the t test showing the calculated t value all independent variables are greater than t table (1,989), which is 2,015 for the effect of product variables (X1), 2,608 for the influence of price variables (X2), and 6,037 for the effect of location variables (X3). . The results also show that the products, prices, and locations simultaneously influence consumers' buying interest in Bakso Pak Kus Jalan Sudirman Resident Surabaya as evidenced by the results of the F test which shows the value of F count> F table which is 45,001> 2,716.

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