This paper deals with customers’ impatience behaviour for single server Markovian queueing system under K-variant working vacation policy, waiting server, Bernoulli feedback, balking, reneging, and retention of reneged customers. Using probability generating function (PGF) technique, we obtain the steady-state solution of the system. In addition, we prove the stochastic decomposition properties. Useful performance measures of the considered queueing system are derived. A cost model is developed. Then, the parameter optimisation is carried out numerically, using quadratic fit search method (QFSM). Finally, numerical examples are provided in order to visualize the analytical results.