ABSTRACTVirF, an AraC-like activator, is required to trigger a regulatory cascade that initiates the invasive program ofShigellaspp., the etiological agents of bacillary dysentery in humans. VirF expression is activated upon entry into the host and depends on many environmental signals. Here, we show that thevirFmRNA is translated into two proteins, the major form, VirF30(30 kDa), and the shorter VirF21(21 kDa), lacking the N-terminal segment. By site-specific mutagenesis and toeprint analysis, we identified the translation start sites of VirF30and VirF21and showed that the two different forms of VirF arise from differential translation. Interestingly,in vitroandin vivotranslation experiments showed that VirF21is also translated from a leaderless mRNA (llmRNA) whose 5′ end is at position +309/+310, only 1 or 2 nucleotides upstream of the ATG84 start codon of VirF21. The llmRNA is transcribed from a gene-internal promoter, which we identified here. Functional analysis revealed that while VirF30is responsible for activation of the virulence system, VirF21negatively autoregulatesvirFexpression itself. Since VirF21modulates the intracellular VirF levels, this suggests that transcription of the llmRNA might occur when the onset of the virulence program is not required. We speculate that environmental cues, like stress conditions, may promote changes invirFmRNA transcription and preferential translation of llmRNA.IMPORTANCEShigellaspp. are a major cause of dysentery in humans. In bacteria of this genus, the activation of the invasive program involves a multitude of signals that act on all layers of the gene regulatory hierarchy. By controlling the essential genes for host cell invasion, VirF is the key regulator of the switch from the noninvasive to the invasive phenotype. Here, we show that theShigella virFgene encodes two proteins of different sizes, VirF30and VirF21, that are functionally distinct. The major form, VirF30, activates the genes necessary for virulence, whereas the minor VirF21, which shares the C-terminal two-thirds of VirF30, negatively autoregulatesvirFexpression itself. VirF21is transcribed from a newly identified gene-internal promoter and, moreover, is translated from an unusual leaderless mRNA. The identification of a new player in regulation adds complexity to the regulation of theShigellainvasive process and may help development of new therapies for shigellosis.