Senators want to differentiate themselves and their agenda, so they have to be strategic about both what to say and when. Senators’ Twitter activity tells us what they value as representatives, but before parsing what senators are talking about, this chapter explains how they are doing it. Senators have to decide how much time and effort they want to put into Twitter, and the chapter dispels the notion that these decisions come down to how old a senator is. The chapter details just how many tweets senators are sending and how senators’ Twitter activity shifts—or not—by demographics like age, gender, party, and seniority. The data reveal that senators’ Twitter activity is not consistently patterned by these common explanations for congressional behavior. The chapter shows that Twitter frequency is variable across different types of senators, suggesting that the important variability is in the messaging rather than just the volume of messages.