In the context of cloud computing, the service catalog is a critical component of the cloud computing architecture. Most cloud computing projects will invariably begin with a discussion of what IT services an enterprise needs. Even when end users have a cloud environment, the business still wants to know which cloud services we need and how much does it costs. Information Technology Infrastructure Library (ITIL) service design defines a service catalog as a list of technology-enabled services that an organization provides, often to its employees or customers. More specifically, the service catalog is an expression of the operational capability of a service provider or enterprise within the context of an end customer, a market space, or an internal business unit stakeholder. Unfortunately, most service catalogs are built by technologists for technologists. This design methodology is fine assuming the user of the catalog is an information technology professional.