CASE STUDY ON LANGUISTIC MEANS OF EDITING FOR VOICE AND TONE IN CORPORATE MARKETING COMMUNICATION

The research analyses a small corpus of in-house writing of a multinational SME by non-native speakers of English and the edits and revisions made by a marketing expert and a technical writer (native English speakers). The analysis focuses on identifying, classifying and analysing edits regarding the voice and tone guidelines, i.e. how pragmatics concepts (politeness and audience accommodation) are grammatically and semantically encoded. The research uses style guides to analyse the “comparable” monolingual corpus of drafts and final versions, while the annotation includes tags for pragmatically motivated changes whose purpose is establishing a friendly relationship with the target audience. The research employs norms for qualitative research in public relations and marketing communication (Daymon & Holloway, 2010). The research shows that a) non-native speakers of English tend to have a self-centred approach to workplace English writing and often fail to achieve the company voice and tone, and b) the company voice and tone require elimination of culturally specific concepts and use of relatively simple grammatical structures and lexicon.

PROBLEMATIKA DAN MOTIVASI MENIKAHI WANITA MANAPOUSE DEMI KEUTUHAN RUMAH TANGGA MENURUT PERSEPSI MASYARAKAT KABUPATEN MUARA JAMBI

Marriage is anyone's right as long as the marriage is in accordance with the Shari'a, women who are no longer menstruating are called menopause and in this phase women experience various changes, with this change the groom is expected to understand the problematics of marrying menopause women for the sake of continuing family integrity, to give an idea to a bride, especially a man who wants to marry a menopausal woman (who is no longer reproducible), this study aims to find out the problems and motivations of marrying a menopausal woman (not to be reproduced) and to know the review of Law No. 1 of 1974 and Islamic Law concerning marrying women manouse, this research is a qualitative research with an empirical normative sociological approach by using the interview method, with the technical writer asking the spouse directly as a respondent and from the results of the interview the writer is the data. The results of this study can be concluded First Problematics marrying menopausal women are: not getting offspring, changes in intimate partner relationships. and social impact in the community Second Motivation to marry menopausal women as follows: because they really want to get married, earn a living, undergo worship, have friends in old age and friends.

Technical Writer: A proposal to improve quality and documentation in the agile methodology "Scrum"

Software development companies that choose to work with the agile Scrum methodology focus their efforts on frequent product delivery, neglecting the documentation itself of the processes involved in development. Scrum teams are made up of highly trained technicians in whom trust is placed for the development of a software solution. To support the Scrum team in documentation issues, we propose to incorporate a new actor called Technical Writer into the team, who will be in charge from the beginning of carrying the documentation that merits according to the phases of software development, which will contribute to the delivery of a final product with quality and with the respective documentation. We conclude that although the documentation is not the strength of the agile Scrum methodology, it is very necessary to deliver a quality product to its customers. Resumen. Las empresas de desarrollo de Software que optan por trabajar con la metodología ágil como Scrum, centran sus esfuerzos en la entrega frecuente y priorizada de productos, descuidando en gran medida la documentación que se genera en sí durante los procesos inmersos en el desarrollo de software. Normalmente, los equipos de Scrum están conformados por técnicos altamente capacitados que se orientan completamente al desarrollo de una solución software. Para apoyar al equipo Scrum en temas de documentación y elaboración de artefactos de software, proponemos incorporar dentro del equipo a un nuevo actor que lo hemos denominado: “Technical Writer”, quien se encargará de llevar la documentación desde el principio del proceso Scrum y en las actividades donde se amerite en las fases del desarrollo del software. La propuesta apunta a que los técnicos del equipo Scrum aporten de mejor manera en la entrega de un producto final con calidad y con una adecuada documentación. Concluimos que a pesar de que la documentación no es el fuerte de la metodología ágil Scrum, es muy necesaria para entregar un producto de calidad a sus clientes.

KREATIVES POTENZIAL DES ÜBERSETZERS IN DER WISSENSCHAFTLICHEN UND TECHNISCHEN SPHÄRE

The article is devoted to the analysis of the science and technical literature translator’s potential in the context of combined disciplines “Technical Translation” and “Technical Communication”, based on D. Birn’s and K. Shubrt’s studies. Nowadays it has become obvious that science and technical translation’s obstacles are coursed not only by different structures and language rules involved in the process and perfection of requirements to the accuracy of translation that is to reflect the information in details but also by the specificity of the translation process itself that is of great importance. The most important role in this process is played by the creative potential of the translator, written translation being of primary importance. Clarity, accuracy and grammar, being principle stylistic goals of the written translation, coincide with the principle stylistic goals of technical translation. “Technical translator” acts as a “technical” writer.

Organizational Analysis Leads to Dissection of Recurrent Training Issues

After consistently missing the contract's monthly-required staffing personnel requests, the senior director and senior manager of recruiting decided the day-to-day operations, procedures, and recruiting processes should be standardized within the recruiting section. The staffing department at Variant Data Systems, Inc. decided to move forward with instructional and noninstructional interventions to address incomplete biography submissions between the recruiters and the technical writer. This case study demonstrates how a layered organizational performance analysis was conducted to dissect recurring performance problems. The case also examines how an internal performance improvement consultant was utilized on the project to identify the performance issue and develop the expectations of the position, a communication plan, the formal instructional unit and knowledge management database, and accountability metrics to ensure it met the needs of the recruiting section in the staffing department.