Konvergensi Simbolik Komunitas Pageant Lovers Indonesia di Instagram

Perkembangan dunia beauty pageant di Indonesia tidak terlepas dari peran pecinta kontes kecantikan yang dikenal dengan sebutan pageant lovers. Media sosial Instagram menjadi salah satu kanal bagi komunitas pageant lovers untuk berinteraksi dan berkomunikasi, melalui akun portal pageant. Penelitian ini bertujuan untuk mengetahui konvergensi simbolik komunitas pageant lovers Indonesia di Instagram berdasarkan teori konvergensi simbolik. Metode penelitian yang digunakan adalah observasi terhadap caption dan kolom komentar pada unggahan akun portal pageant, serta wawancara dengan tiga narasumber dari tiga akun portal pageant berbeda. Hasil penelitian menunjukkan bahwa konvergensi simbolik komunitas pageant lovers muncul secara spontan dari anggotanya, dan digunakan secara luas melalui Instagram. Beberapa bentuk konvergensi simbolik yang muncul adalah mbak brownies, turun gunung, dan negara topi bundar. Dari penelitian ini, dapat disimpulkan bahwa konvergensi simbolik yang terjadi dalam komunitas pageant lovers Indonesia di Instagram sesuai dengan teori konvergensi simbolik yang ada, yakni melalui proses tema fantasi, rantai fantasi, tipe fantasi, dan visi retoris. The development of beauty pageants in Indonesia cannot be separated from the role of beauty pageant contest lovers known as pageant lovers. Instagram has become one of the channels for the pageant lovers community to interact and communicate through pageant portal accounts. This study aims to understand the symbolic convergence of the Indonesian pageant lovers community on Instagram based on symbolic convergence theory. The research method used is the observation of captions and comments on pageant portal accounts and interviews with three sources from three different pageant portal accounts on Instagram. The results showed that the symbolic convergence of the pageant lovers community emerged spontaneously from its members and was widely used through Instagram. Several forms of symbolic convergence that occurred were “mbak brownies”, “turun gunung, and “negara topi bundar”. Based on the results, it can be concluded that the symbolic convergence that occurs in the Indonesian pageant lovers community on Instagram is following the existing symbolic convergence theory through the process of fantasy themes, fantasy chains, fantasy types, and rhetorical visions.

A Fantasy Theme Analysis of Chinese Rhetorical Vision on Xinjiang Cotton Incident

At the end of March 2021, some international brands and international organizations boycotted Xinjiang cotton and related products in their commercial activities, which aroused great indignation among people from all walks of life in China, and people had come forward to stand up for Xinjiang as well as Xinjiang cotton. This paper lays emphasis on the response of Chinese people to the Xinjiang cotton incident and commits to analyze what and how the fantasy themes are able to achieve with regards to the creation of rhetorical visions within contexts of symbolic convergence theory.

Rhetorical Analysis of Fast-Growth Businesses’ Job Advertisements: Implications for Job Search

This article presents findings from a rhetorical analysis of job advertisements posted by the fastest growing companies in the United States ( Inc. 5000 rankings). The analysis suggests that companies rely on standard rhetorical figures and share similar rhetorical visions of novelty that likely effect their organizational culture, paradoxically make them homogeneous, and potentially oversell positions that require prosaic job duties. Suggestions to authors of job advertisements include writing with fewer clichés and metaphors, since they tend to reify ageist stereotypes. Suggestions for job seekers include doing rhetorical analyses of advertisements and writing résumés so they comply with job advertisements’ creative rhetorical styles.

Semper Fidelis: Some Values of The Marine Retiree Group

This research tried to reveal the group values of Marine retiree Depok, which has done by using symbolic convergence theory as the main theory. The aims of this research were to find and identify fantasy themes, rhetorical vision and group values of Marine retiree group in Depok. This study was based on a foundation of interpretative paradigm with qualitative research methods to find a fantasy theme that emerged in the group through the method of analysis of fantasy by Bormann. The results of the this study indicate the stories of Marine retiree in Depok are the bridge of experience of Marine retiree in the past with present time. Besides that, it is the formation of behavior in forms of values, culture and communication behavior of them. From the analysis theme shows that the group values of Marine retiree in Depok has manifested by universal's idealism value of Marines Semper Fidelis (loyalty), sacrifice, dedication, pride and self esteem. The group rhetorical visions are pride of the group, desire for being accepted and close to their group's identity.