rhetorical vision
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2021 ◽  
Vol 3 (3) ◽  
pp. 50-54
Author(s):  
Yanan Wu

At the end of March 2021, some international brands and international organizations boycotted Xinjiang cotton and related products in their commercial activities, which aroused great indignation among people from all walks of life in China, and people had come forward to stand up for Xinjiang as well as Xinjiang cotton. This paper lays emphasis on the response of Chinese people to the Xinjiang cotton incident and commits to analyze what and how the fantasy themes are able to achieve with regards to the creation of rhetorical visions within contexts of symbolic convergence theory.


2021 ◽  
pp. 2046147X2110140
Author(s):  
Sarah A. Aghazadeh

Mental health advocacy organizations play an important role in mitigating stigma and questioning the social norms that can create negative health outcomes. This essay explores how a U.S. advocacy organization attempted to facilitate shared meaning about a stigmatized health issue with its online community via rhetorical vision, or narrative that connects people in shared reality. Through the lens of symbolic convergence theory (SCT), a fantasy theme analysis of the National Eating Disorders Association’s (NEDA) social media messages and comments uncovered a recovery warrior metaphor that framed eating disorder recovery as a heroic journey. The analysis describes potential reasons why NEDA would attempt to foster a rhetorical vision informed by a warrior narrative, how it used warriors as a cue to facilitate vision, and the tensions within the community that expose the evolution and limitations of recovery warriors to constitute a rhetorical vision and community. Theoretical implications are offered at the intersections of public relations and SCT. These implications provide a roadmap for advocacy organizations attempting to build symbolic community and shared narratives online in the context of stigmatized health conditions while also interrogating organizational power to shape rhetorical visions.


2020 ◽  
Vol 5 (1) ◽  
pp. 50
Author(s):  
Elyan Nadian Zahara

<em>The purpose of this study is to explain who were the Hero and Villains contributed to rhetorical vision’s legitimation and the shared meaning embraced in the Grand Reunion of Alumni Brotherhood (PA) 212 in 2019. Rhetorical vision is determined by the dominant character and symbolic cues embraced as shared meanings in a group. This study used qualitative approach, while the data was collected using virtual ethnography method and analyzed using Borman’s Fantasy Theme’s Analysis. From the results of the study it was found that the dominant character mentioned in the reunion as a hero was Habib Rizieq Shihab, while the characters named as criminals were those who were considered to have defamed Islam, such as Abu Janda, Ade Armando, Sukmawati Soekarno Putri and Viktor Laiskodat. The rhetorical vision carried out is Moslem’s victory. The grand reunion was held as an effort to urge the government to be more assertive and responsive to contemporary issues faced by Muslims in Indonesia.</em>


Author(s):  
Christian Olaf Christensen

This article examines the popularity of Stephen Covey’s theory of selfmanagement and habits. It argues that changes in the economic context have been decisive for the recent renaissance of a character ethic. The article locates Covey’s theory in its American intellectual and economic context, arguing that especially Benjamin Franklin’s autobiography and Viktor Frankl’s logotherapy constitute key influences on Covey’s work. Covey articulates a seducing rhetorical vision of personal and organisational growth. It fits well into a neo-liberal political and economic context in which individual responsibility is stressed. However, critics rightfully argue that it has little to say about structural problems of social and economic systems, and that it exaggerates individuals’ capabilities.


2017 ◽  
Vol 16 (05) ◽  
pp. R02 ◽  
Author(s):  
Erik Stengler

Shroeder Sorensen analyses in depth the close relationship of the TV-series Cosmos [1980] with the popular culture, in its broadest sense, at the time of its release. The novel application of Fantasy-Theme analysis to the rhetorical vision of the series reveals how it is the product of a very careful and successful design. The book also compares the original series with its 2014 reboot Cosmos: A Spacetime Odyssey [2014].


Humaniora ◽  
2016 ◽  
Vol 7 (4) ◽  
pp. 535
Author(s):  
Mia Angeline

Internet plays an important role in modern social movements. One of the modern social movements succeeded in Jakarta was initiated by Teman Ahok named "Pengumpulan Satu Juta KTP Untuk Ahok". The article was a part of a larger research about cyberurban space in a social movement. Therefore, the research question was, “how was imaginaries in cyberurban space concept in “Pengumpulan Satu Juta KTP” social movement by Teman Ahok?” This study used the qualitative method. Data were collected using virtual ethnography method, with the observation of a video posted by Teman Ahok. Data were analyzed using Bormann’s Fantasy Theme Analysis. The results of this study form in three fantasy themes that describe the comments about “Jakarta Butuh Kamu, Ayo Bergerak Sekarang” video. These themes are “goodwill has to be supported”, “I am ready to support Ahok, but how?”, and “Ahok is not fit to lead”. All these fantasy themes are in favor of “it’s difficult but it is possible” rhetorical vision. The fantasy themes have emerged, and rhetorical vision is formed that linked all the fantasy themes. It can be concluded; that symbolic convergence has taken place in the dissemination of “Jakarta Butuh Kamu, Ayo Bergerak Sekarang” video. 


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