A Fantasy Theme Analysis of Chinese Rhetorical Vision on Xinjiang Cotton Incident

At the end of March 2021, some international brands and international organizations boycotted Xinjiang cotton and related products in their commercial activities, which aroused great indignation among people from all walks of life in China, and people had come forward to stand up for Xinjiang as well as Xinjiang cotton. This paper lays emphasis on the response of Chinese people to the Xinjiang cotton incident and commits to analyze what and how the fantasy themes are able to achieve with regards to the creation of rhetorical visions within contexts of symbolic convergence theory.

Symbolic Convergence or Divergence? Making Sense of (the Rhetorical) Senses of a University-Wide Organizational Change

This research investigates the extent to which organizational change initiatives may lead to divergent patterns of sensemaking among organizational members. Drawing on the symbolic convergence theory, we performed an in-depth fantasy theme analysis of organization members’ rhetoric around an organizational change at a private university. Our analysis uncovers six fantasy themes and two corresponding fantasy types, which lead to no rhetorical vision. The lack of cognitive convergence between change initiators and change recipients suggests the inherent incompatibility between managerial and employee fantasies around organizational change, barring the exceptions of dual-responsibility change recipients (e.g., faculty members who also assume administrative responsibilities), who tend to adopt the change initiator rhetoric. Overall, this study informs our extant knowledge of change sensemaking with novel theoretical and methodological insights and bears implications for organizational change researchers and practitioners alike.

“Recovery warriors”: The National Eating Disorders Association’s online community and rhetorical vision

Mental health advocacy organizations play an important role in mitigating stigma and questioning the social norms that can create negative health outcomes. This essay explores how a U.S. advocacy organization attempted to facilitate shared meaning about a stigmatized health issue with its online community via rhetorical vision, or narrative that connects people in shared reality. Through the lens of symbolic convergence theory (SCT), a fantasy theme analysis of the National Eating Disorders Association’s (NEDA) social media messages and comments uncovered a recovery warrior metaphor that framed eating disorder recovery as a heroic journey. The analysis describes potential reasons why NEDA would attempt to foster a rhetorical vision informed by a warrior narrative, how it used warriors as a cue to facilitate vision, and the tensions within the community that expose the evolution and limitations of recovery warriors to constitute a rhetorical vision and community. Theoretical implications are offered at the intersections of public relations and SCT. These implications provide a roadmap for advocacy organizations attempting to build symbolic community and shared narratives online in the context of stigmatized health conditions while also interrogating organizational power to shape rhetorical visions.

FANTASI KELOMPOK PENDUKUNG PRABOWO DI MEDIA SOSIAL PADA DEBAT PEMILIHAN PRESIDEN INDONESIA 2019

This research uses the theory of Symbolic Convergence, with the Subjective-Interpretive paradigm, with the Qualitative approach, and the Fantasy Theme Analysis method. The object of this research is the public audience/netizens who use Youtube-TVONE social media, during the broadcast of the 2019 Presidential Election Debate (Pilpres). Methods of data collection, using Observation and Documentation techniques. Netizens’ comments on Youtube social media at the time of the Debate show, are data that are the object of research. The research data is in the form of comments from netizens who are considered relevant are support presidential candidate Prabowo Subianto. The purpose of this study is to identify and interpret fantasy themes that appear in comments on Youtube. The results showed that fantasy themes that often appear in netizen’s comments are Leadership and Character. The meaning of the imagination of Prabowo’s support group is that the public wants Prabowo to be president, because he has a good character, honest, courageous, assertive, and has a leadership spirit, so he can regulate and discipline state ofcials and realize national economic independence. Prabowo’s support group was convinced that the president had to be replaced, because he did not have a leadership spirit, and the government was now considered less effective, and not pro-people.

KONSTRUKSI REALITAS SIMBOLIK GENERASI MILENIAL MELALUI TEMA FANTASI SELEBGRAM DI MEDIA SOSIAL

Media sosial telah berhasil membangun realitasnya sendiri di dunia maya, berdampingan dengan dunia nyata sebagai akibat adanya komunikasi antara individu dalam memaknai realitas dunia nyata dan diunggah menjadi konten di media sosial. Unggahan selebgram merupakan relasi antara idola dan penggemar yang memperkuat terjadinya konvergensi simbolik dan kesadaran kelompok yang kohesi karena selebgram menjadi influencer bagi generasi milenial. Tujuan penelitian ini adalah mengetahui konstruksi realitas simbolik dari selebgram sebagai influencer generasi milenial di media sosial melalui tema fantasi yang menimbulkan kesadaran bersama dan realitas simbolik bersama. Metode yang digunakan dalam penelitian ini adalah paradigma naratif dengan pengumpulan data interpretatif dan pendekatan analisis melalui Fantasy Theme Analysis (FTA). Objek penelitian ini adalah 3 selebgram yaitu Awkarin, Princess Syahrini, dan Raden Rauf dengan pertimbangan memiliki follower banyak, aktif bermedia sosial, dan fenomenal. Hasil penelitian ini menunjukkan para selebgram membangun interaksi dengan penggemarnya dengan memanfaatkan tema fantasi untuk menghasilkan kebersamaan, kedekatan, makna, motif, serta perasaan bersama hasil konstruksi realitas simbolik bersama.  Social media has succeeded in building its own reality in cyberspace. It is side by side with the real world as a result of communication between individuals in interpreting real-world reality which is uploaded into ”content” on the social media. Some uploads from celebrities Instagram are a relationship between idols and their fans which strengthens the occurrence of symbolic convergence and cohesive group awareness, because all of celebrities Instagram become influencers for the millennial generation. The purpose of this study is to discover the construction of symbolic reality from various celebrities Instagram as the influencers of millennial generation on the social media through fantasy themes that raise the shared awareness and shared symbolic reality. The method used in this study was the narrative paradigm with interpretive data collection. It also employed analytical approaches through Fantasy Theme Analysis (FTA). The objects of this study were three celebrities: Awkarin, Princess Syahrini, and Raden Rauf with a consideration of having many followers, active social media, and being phenomenal. The results of this study indicate that celebrities build interaction with their fans by utilizing fantasy themes to produce togetherness, closeness, meaning, motives, and shared feelings as a result of the construction of shared symbolic reality.