A Fantasy Theme Analysis of Chinese Rhetorical Vision on Xinjiang Cotton Incident

At the end of March 2021, some international brands and international organizations boycotted Xinjiang cotton and related products in their commercial activities, which aroused great indignation among people from all walks of life in China, and people had come forward to stand up for Xinjiang as well as Xinjiang cotton. This paper lays emphasis on the response of Chinese people to the Xinjiang cotton incident and commits to analyze what and how the fantasy themes are able to achieve with regards to the creation of rhetorical visions within contexts of symbolic convergence theory.

KONSTRUKSI REALITAS SIMBOLIK GENERASI MILENIAL MELALUI TEMA FANTASI SELEBGRAM DI MEDIA SOSIAL

Media sosial telah berhasil membangun realitasnya sendiri di dunia maya, berdampingan dengan dunia nyata sebagai akibat adanya komunikasi antara individu dalam memaknai realitas dunia nyata dan diunggah menjadi konten di media sosial. Unggahan selebgram merupakan relasi antara idola dan penggemar yang memperkuat terjadinya konvergensi simbolik dan kesadaran kelompok yang kohesi karena selebgram menjadi influencer bagi generasi milenial. Tujuan penelitian ini adalah mengetahui konstruksi realitas simbolik dari selebgram sebagai influencer generasi milenial di media sosial melalui tema fantasi yang menimbulkan kesadaran bersama dan realitas simbolik bersama. Metode yang digunakan dalam penelitian ini adalah paradigma naratif dengan pengumpulan data interpretatif dan pendekatan analisis melalui Fantasy Theme Analysis (FTA). Objek penelitian ini adalah 3 selebgram yaitu Awkarin, Princess Syahrini, dan Raden Rauf dengan pertimbangan memiliki follower banyak, aktif bermedia sosial, dan fenomenal. Hasil penelitian ini menunjukkan para selebgram membangun interaksi dengan penggemarnya dengan memanfaatkan tema fantasi untuk menghasilkan kebersamaan, kedekatan, makna, motif, serta perasaan bersama hasil konstruksi realitas simbolik bersama.  Social media has succeeded in building its own reality in cyberspace. It is side by side with the real world as a result of communication between individuals in interpreting real-world reality which is uploaded into ”content” on the social media. Some uploads from celebrities Instagram are a relationship between idols and their fans which strengthens the occurrence of symbolic convergence and cohesive group awareness, because all of celebrities Instagram become influencers for the millennial generation. The purpose of this study is to discover the construction of symbolic reality from various celebrities Instagram as the influencers of millennial generation on the social media through fantasy themes that raise the shared awareness and shared symbolic reality. The method used in this study was the narrative paradigm with interpretive data collection. It also employed analytical approaches through Fantasy Theme Analysis (FTA). The objects of this study were three celebrities: Awkarin, Princess Syahrini, and Raden Rauf with a consideration of having many followers, active social media, and being phenomenal. The results of this study indicate that celebrities build interaction with their fans by utilizing fantasy themes to produce togetherness, closeness, meaning, motives, and shared feelings as a result of the construction of shared symbolic reality.

Stories They Tell

This study investigates the themes that drive persuasive recruiting appeals, or stories, designed to attract new, entrepreneurial workers in the direct selling industry. It offers a rhetorical perspective informed by fantasy theme analysis on the themes present in the recruiting content on the corporate Web sites of three direct selling companies (Mary Kay, Stella & Dot, and Scentsy). The analysis indicates that rhetorical agency is a core theme in the persuasive recruiting stories for these companies. Offering a means for business and technical communication scholars to explore agency or other persuasive story themes in context, this study addresses how a rhetorical perspective is useful to assess recruiting appeals in shifting, entrepreneurial work contexts.

Company’s Pride Storytelling (Fantasy Theme Analysis of Psychology Approach Study to Community Communication of Pt Telkom Indonesia Retiree)

There are several factors influencing neglect dwindling loyalty such as the commitment of the company towards its employees, and the impact on employee loyalty. This research focused on aspects which influenced the pride of being the employees of PT Telkom so that the employee work optimally, concentrate, expressed thoughts, ideas, spent effort and time in accordance with the company objectives expected to end his tenure. This research used Ernest1 Fantasy Theme Analysis method through storytelling among PT Telkom Indonesia's retiree community. This research emphasized the main rule of communication become the primary medium in the internalization of the values that make the retirees proud of their company. The data collection was engineered by: Focus Group Discussion (FGD) and Focus Group Interviews (FGI). The purposes of this researched were to investigate: (1) what makes employees feel proud of their organization. (2) what sort of communication activities that organization do so that the employees become loyal. The results of this research showed that pride at organization located on two aspects: there was (a) Employees pride towards the company: (1) Feeling proud because the company has standard in recruiting employees. (2) Feeling proud because they were awarded in the form of pension funds. (3) Feeling proud of because the company has a clean governance and transparent (4) Feeling proud because company has contributed towards the development of Indonesia. (b) the communication activities conducted by the company: the unification of diversity of background activities employees performed with the events 'Bintal’ (Mental instilling Program) the more similar socio-cultural background of each individual then their communication will be more effective. (2) the naming of building in University Telkom by using the name of the most outer islands that have been explored by retired member of Telkom. (3) Give special time for employees retired to give the story its experience and advice for the aspiring leader at Telkom. This research contributes to the development of the science of social psychology and communication studies that strengthened the connection between pride in the company with loyalty at the company. Originality in this study lies in the use of methods Fantasy The (Fantasy Theme Analysis, Symbolic Cue, Fantasy Type, Saga) with the technique of storytelling by employees retired member of Telkom Indonesia.

A carefully crafted work of rhetorical art

Shroeder Sorensen analyses in depth the close relationship of the TV-series Cosmos [1980] with the popular culture, in its broadest sense, at the time of its release. The novel application of Fantasy-Theme analysis to the rhetorical vision of the series reveals how it is the product of a very careful and successful design. The book also compares the original series with its 2014 reboot Cosmos: A Spacetime Odyssey [2014].