A New Calculable Global World in the Making: Governing Through Transnational Certification Standards

Governing with quantification rests on preliminary processes of transforming the world to make it quantifiable through conventions of formatting and equivalence-making. This chapter investigates a new globalized mode of governing, operating, away from states, through voluntary certification standards. Considering the case of sustainable palm oil certification, it follows the most vulnerable “stakeholders”, from their daily life in remote rural areas to the governing public roundtables and private confidential negotiations. Fostering the dialogue between the extended convention theory framework and governmentality studies, the chapter shows that in a new kind of “standardizing liberalism” [libéralisme normalisateur], “governing by standards” shifts the political debate about power, legitimacy and the common good onto measurable certifiable characteristics of goods and services to be chosen by autonomous opting individuals.

The Conflicting Conventions of Care: Transformative Service as Justice and Agape

In this study, we examine the conflicts and unintended consequences that arise from the diverse social conventions constituting a transformative service. We draw on convention theory and an ethnographic study to interpret a community-based palliative care initiative in Kerala (India) as a transformative service system. We contribute to transformative service research by developing a dialectical transformative service system framework that is a synthesis of the calculative conflict-ridden regime of justice and the noncalculative regime of agape based on love. In this framework, the calculative regime of justice has civic conventions at its core and industrial, inspired, market, domestic, and fame conventions as ancillaries. While the regime of justice is associated with the undesired, unintended consequence of conflicts, the regime of agape constitutes a desirable unintended consequence. Our framework provides a microlevel understanding of disputes and their reconciliation, advances a diffused understanding of worth that ruptures the binary of legitimate or illegitimate actions, and delineates the significance of morality. Our study also contributes by explaining agape’s role in transformative service, particularly in health and caregiving.

Towards Evidence Based Policy Making in GIAHS: Convention Theory and Effects of GIAHS Registration on the Wholesale and Retail Trade of Traditional and Local Vegetables

This study examines how the registration of certain agricultural regions affects the sales of vegetables classified as traditional. We focused on the sales trends of traditional vegetables from the Noto region, one of the first designated sites of Globally Important Agricultural Heritage Systems (GIAHS). We compared the sales of recognized traditional vegetables to those of similar traditional vegetables from nearby areas and vegetables labeled with the same place names as the traditional vegetables but without elements of traditionality in branding. The study analyzed the sale and relevant trends of four categories of vegetable: Kaga vegetables, vegetables labeled “Kaga”, Noto vegetables, and vegetables labeled “Noto”. We further analyzed the trends by applying Convention Theory to understand the underpinning “orders of worth” in the purchase and sale of the items. Both Noto vegetables and place-labeled vegetables increased in overall sales since GIAHS registration in 2011. The recent increases in sales volume and number of items, however, were largely due to the production of lettuce, a crop from a vegetable factory. By applying Convention Theory, we identified that in the agriculture of the region, industrial farming impacted even the GIAHS registered site. Thus, careful collection and analysis of evidence is necessary to evaluate the effects of GIAHS registration and draft an action plan for further evidence-based policy making.

Desperately seeking happy chickens: producer dynamics and consumer politics in quality agricultural supply chains

PurposeThe purpose of this paper is to understand why the quality markets are expanding in some areas of food production, while struggling in others. Across agricultural markets in advanced industrialized economies, there are movements toward quality production and consumption. The author argues that the quality turn in beer, coffee, wine and other transformed artisanal food production are fundamentally different from the quality movements in primary food products. The heart of that difference lies in the nature of the supply chain advantages of transformed versus primary agricultural products.Design/methodology/approachThe author applies convention theory to explain the dynamics within transformed agricultural quality markets. In these producer-dominant markets, networks of branded producers shape consumer notions of product quality, creating competitive quality feedback loops. The author contrasts this with the consumer-dominant markets for perishable foods such as produce, eggs, dairy and meat. Here, politically constructed short supply chains play a central role in building quality food systems.FindingsThe emergence of quality in primary food products is linked to the strength of local political organization, and consumers have a greater role in shaping quality in these markets.Originality/valueQuality beer, coffee, wine and other transformed products can emerge without active political intervention, whereas quality markets for perishable foods are the outcome of political action.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-01-2020-0001.

Quality and inequality: creating value worlds with Third Wave coffee

Based on a study of the burgeoning high-end (‘Third Wave’) coffee market in the USA and on research conducted with Maya farmers in Guatemala, this article examines how economic gains are extracted by translating values across symbolic and material worlds. Drawing on anthropological understandings of value and the analytic tools of convention theory, I show how roasters, baristas and marketers have developed a new lexicon of quality for coffee, one tied to narratives of provenance and exclusivity that creates much of the value added in the Third Wave market. This disadvantages smallholding coffee farmers who are heavily invested in land and the material means of production but who lack the social and cultural capital needed to extract surplus symbolic value from their crops. In this unintentional way, the quest for artisanal quality in the coffee market perpetuates classic dependency patterns of global capital accumulation across these value worlds.