Exploring Mobile Terminal Continuance Usage from Customer Value Perspective

With the large-scale growth of mobile terminal users, exploring their continuance use behavior attracts wide attention. However, there is insufficient research on user psychological states in different hierarchy models towards continuance use of a mobile terminal. This study advanced a mediation model of continuance use of a mobile terminal with a moderator based on expectation confirmation theory from the perspective of customer value dimension. Data were collected in China, and 311 samples were used to examine the hypotheses provided from the research model with the partial least squares structural equation modeling method. The empirical results indicate that perceived usefulness positively influences continuance use of a mobile terminal, and perceived usefulness positively influences satisfaction and in turn impacts on continuance use of a mobile terminal. Specially, there is a significant mediating effect of attitude loyalty between satisfaction and continuance use of a mobile terminal. Moreover, the results also verify that mobility negatively moderates the relationship between attitude loyalty and continuance use of a mobile terminal. Our findings suggest that user psychological states are in different levels to reflect mobile terminal user value during the process of continuance use of a mobile terminal. Moreover, our findings indicate the boundary condition in continuance use of a mobile terminal.

SPIRITUALITAS PETUNGAN: KONSTRUK PSIKOLOGIS PENENTUAN WAKTU PERNIKAHAN PADA ORANG JAWA

This research aims to get the dynamics of decision making in determining the time of marriage on the Javanese community by using “petungan” constructs. Until now the Javanese community still persists and trusts there is spesific time, so-called good time, to get married. This is a phenomenological qualitative research to reveal the meaning and psychological dynamics of the used “petungan” in reasoning the time of marriage.“Petungan” as a reasoning in determining the time of marriage comes from tradition and individual experience the reflects of user psychological dynamics. Psychological representation in the use “petungan” to determine the time of marriage is (1) negative bias – efforts to avoid psychological anxiety, (2) constructs expectation – “petungan” symbolic value expected, (3) “petungan” spiritual – achievement of psychological expectations.

User values related to mass housing in Bushehr, Iran

Provision of quality housing is tied to meeting end-user values. In the context of housing development in Iran, a lack of understanding of user values in dwelling space design has contributed to the creation of incongruent living environments. This study aims to develop a deeper understanding of user psychological perception on value creators in housing design. An empirical study adopting the means-end chain model utilizing soft laddering techniques was conducted among occupants of mass housing built in Bushehr, Iran. The perception of value creators among southwestern inhabitants of Iran covers a wide range of subjects. It involves the provision of aesthetic environments, utilization of natural attributes and the provision of spacious, effective, well-organized environments that meet occupants' needs for privacy and comfort. Furthermore, accommodating attributes for strengthening the integrity and intimacy of the family was imperative. The provision of healthy environments for pleasure and subsistence include other value creators. Identifying perceptions on value creators among occupants provides valuable insight into the desired quality aspects of housing design. It assists designers to align their thought processes with future would-be users, enhancing the design quality to deliver a congruent living environment for occupants.

Modeling User Psychological Experience and Case Study in Online E-learning

In the post WWW era, the research of e-learning focuses on facilitating intelligent and proactive services for learners. The quality of user experience determines whether e-learning services would be accepted by learners. However, many researchers traditionally focus on the effectiveness of computer systems or the accuracy of algorithms themselves rather than on user-centric psychological experience. How to model and evaluate user experience taking into account user psychological and cognitive properties are challenging research topics. There are some traditional methods typically proposed to evaluate users’ psychological experience, such as interview, questionnaire etc. They are qualitative and easy to conduct but need more time and resource. And they are liable to subjective views. Based on user web log data, the current paper presents a quantitative approach of modeling user psychological experience in the context of intelligent e-learning. The properties and elements, which affect user experience, are analyzed and quantified. The holistic user experience is quantified through the fusion of analytic hierarchy process (AHP) and Delphi methods. A case study, at a university in China, is conducted for diagnosing whether the result of the proposed approach can be uniform with user subjective experience, and indicates that the proposed approach is effective and complements existing user experience research in intelligent e-learning.