Archives Use of Social Media to Develop Connections with Family Historians

<p>The purpose of this paper is to report the results of a research project designed to investigate how social media is being used by archives to develop connections with family historians. This research used qualitative methodology and utilised Skype and Instant Messaging to conduct semi-structured interviews with participants from six archives. The research uses Rogers’ Diffusion of Innovation theory as a framework. The research found the interviewees were using social media in various combinations to serve different purposes. In the majority of cases these tools were being used to achieve maximum access to the wider online community. The study highlights issues and concerns discussed by participants when using social media. There were limited examples of social media use to make connections with family historians during the study. Nonetheless this paper provides three detailed instances of its use to illustrate how archives can make these connections.</p>

Online Advertising in Nigeria: an Examination of Approaches in Facebook and Instagram

Galactica Media: Journal of Media Studies ◽

10.46539/gmd.v2i2.62 ◽

2020 ◽

Vol 2 (2) ◽

pp. 87-122

Author(s):

Silas Udenze ◽

Olisa Junior Aduba

Keyword(s):

Social Media ◽

Diffusion Of Innovation ◽

Qualitative Method ◽

Online Advertising ◽

Business Owners ◽

Structured Interviews ◽

Internet Users ◽

The Media ◽

The study examined online advertising in Nigeria; it also sought to ascertain an examination of approaches in Facebook and Instagram. The aim of the research is to analyse the extent Nigerian businesses are utilizing social media to advertise their products. The theory adopted to anchor the study is Diffusion of Innovation Theory. Mixed methodology was employed to generate data for the study. Survey designed was used for the quantitative method while semi-structured interviews were conducted for the qualitative method. Online questionnaires were employed to get data from 375 Internet-users; representing consumers of these online advertisements, while 6 business owners making use of online advertising through social media, were interviewed under the qualitative method. The results of the study show that Nigerians make use of social media sites like Facebook and Instagram as advertising platforms to a little extent despite the huge number of consumers using these networks in the country. The research recommends that business owners should change their perception about social media as just a platform for fun or social activities, but to start considering it as an avenue to marketing and profit making. Also, the work recommends Nigerian businesses to engage the media professionals to handle their online activities; taking into the account that social media is so powerful it can build or destroy any business or brand. The work further recommends more effort put into the Consumer Protection Council with regards to online advertising activities. This will aid to online consumers protection and also to a large extent curb the cyber fraud.

SOCIAL MEDIA AND RELIGIOUS IDENTITY CHANGE AMONG MUSLIM ARAB WOMEN IN ISRAEL

AoIR Selected Papers of Internet Research ◽

10.5210/spir.v2020i0.11154 ◽

2020 ◽

Author(s):

Aysha Agbarya ◽

Nicholas John

Keyword(s):

Decision Making ◽

Social Media ◽

Religious Identity ◽

Media Use ◽

Arab Women ◽

Identity Change ◽

Structured Interviews ◽

Social Media Use ◽

Supportive Environment ◽

This study investigates the interface between increased religiousity among Muslim Arab women in Israel, and their social media use. To understand their use of social media as part of a profound change in social identity, fifteen semi-structured interviews were conducted with Muslim women aged 19-26 who are, or have been, social media users, who live in Israel, and who have become significantly more religious than they had previously been. The findings show two different logics of social media use in times of religious identity change. The first includes reconstructing social media ties to be an alternative, supportive environment, while the second relates to decision making based on the religious rules newly adopted by respondents. Two main social practices were related to the second kind of social media use: managing (and often removing) ties with male users, which raised profound personal dilemmas, and removing digital traces by deleting past posts and photos. Such decisions were made to obey religious rules rather than to gratify personal needs. Social media accompany and assist in the identity change, starting from its very beginnings, and throughout the process. While previous research shows that SNS tie management is an essential part of our identity, our findings show the religious identity of women to be a distinct case where religious rules guide behaviour and decision making. The very fact that these acts and dilemmas are visible to us is a result of paying special attention to identities in flux.

Social Media Use and Job Performance in the Workplace: The Effects of Facebook and KakaoTalk Use on Job Performance in South Korea

Sustainability ◽

10.3390/su12104052 ◽

2020 ◽

Vol 12 (10) ◽

pp. 4052 ◽

Cited By ~ 1

Author(s):

Seung Yeop Lee ◽

Sang Woo Lee

Keyword(s):

Social Media ◽

Job Performance ◽

Social Networking ◽

Social Networking Sites ◽

Instant Messaging ◽

Media Use ◽

Social Media Use ◽

Positive Effects ◽

Use Of Social Media ◽

The Given

The use of social media, such as social networking sites and instant messaging, in everyday life continues to spread, along with social media use in the workplace. This study examined how using social media like Facebook (social networking sites) and KakaoTalk (instant messaging) at work affects individual job performance. It also analyzed whether social media use has different effects on individual job performance depending on the characteristics of the given task. The results demonstrated that both Facebook and KakaoTalk had linearly positive effects on individual job performance. Moreover, task equivocality had a positive moderating effect on the relationship between KakaoTalk use and job performance. The results may have significant implications for firms reviewing their policies on employees’ social media use. Since using social media such as Facebook and KakaoTalk in the workplace improves job performance, firms may consider encouraging employees toward this practice. In particular, they may consider supporting those employees who perform tasks with high task equivocality in making use of instant messaging platforms.

Social Media as a Personal Branding Tool: A Qualitative Study of Student-Athletes’ Perceptions and Behaviors

Journal of Athlete Development and Experience ◽

10.25035/jade.02.01.04 ◽

2020 ◽

Vol 2 (1) ◽

Cited By ~ 1

Author(s):

Jin Park ◽

Antonio Williams ◽

Sungwook Son

Keyword(s):

Social Media ◽

Student Athletes ◽

Media Use ◽

Qualitative Inquiry ◽

Negative Consequences ◽

Structured Interviews ◽

Or Education ◽

Social Media Use ◽

Personal Branding ◽

While previous research focused on social media and student-athletes, there is a lack of knowledge about positive functions of social media use for student-athletes, especially personal branding purposes. Thus, this study aimed to explore how student-athletes perceive and use social media for personal branding purposes. A total of 11 student-athletes at a Division I university participated in semi-structured interviews. Considering the exploratory nature of the study, a qualitative inquiry and a phenomenology approach were employed to grasp an overall understanding of student-athletes’ personal branding via social media. The self-presentation theory was adopted to help understand student-athletes’ use of social media. Emerging themes included benefits and barriers of social media use, social media strategies, and concerns about negative consequences of social media. Findings from this study shed light on the importance of increasing awareness and knowledge of the concept of personal branding via social media for student-athletes. These findings also call for more effective social media training or education programs that can foster student-athletes’ positive attitude toward social media use for personal branding.

Social Media and Public Relations Counselling Of Higher School Top Management in Nigeria

European Journal of Business and Innovation Research ◽

10.37745/ejbir.vol9.no2.p39-52.2021 ◽

2021 ◽

Vol 9 (2) ◽

pp. 39-52

Keyword(s):

Social Media ◽

Public Relations ◽

Diffusion Of Innovation ◽

School Management ◽

Higher Learning ◽

Corporate Policies ◽

Public Relations Practitioners ◽

Institutions Of Higher Learning ◽

Social media have improved the operations of public relations. The ability of social media to elicit immediate feedback has made social media veritable tools in the hands of public relations practitioners in counselling school management on corporate policies. This study explores the pattern of social media usage by public relations practitioners. It shows the level of impact made with the use of social media in public relations practice in influencing management on corporate policies. The study was guided by diffusion of innovation theory and system theory. Diffusion of innovation theory offers a solid and replicable framework for the process of moving an innovation through a social system over time. System theory deals with the interactivity that exist in an organisation as a social system. Using the descriptive design, questionnaire was administered on 170 purposively selected public relations practitioners in some selected institutions of higher learning across the country but only 120 responded. Findings show that public relations practitioners use social media in influencing top school management on corporate policies. This is evident as all the respondents affirmed that they use social media such as WhatsApp, Facebook, Twitter, Youtube, Instagram, among others to inform and influence top school management on corporate policies. The study concludes that social media are potent tools in influencing school’s policy formulation and implementation. The study recommends that institutions of higher learning should formulate and implement productive ICT policies and public relations practitioners should be trained regularly on the use of social media with a consequent expectation of migrating from the analogue to digital culture.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer - Advances in Marketing, Customer Relationship Management, and E-Services ◽

Social Media Use as an Enabler of Marketing Evolution in Knowledge-Intensive SMEs

10.4018/978-1-7998-0131-3.ch003 ◽

2020 ◽

pp. 39-61

Author(s):

Iva Atanassova ◽

Lillian Clark

Keyword(s):

Social Media ◽

Dynamic Capabilities ◽

Media Use ◽

Structured Interviews ◽

Social Media Use ◽

Operational Capabilities ◽

South East England ◽

Knowledge Intensive ◽

Use Of Social Media ◽

Operating Capability

This chapter identifies the operating and dynamic capabilities interactions that are supported by social media use in small and medium-sized enterprises (SMEs), specifically knowledge-intensive business services (KIBS). The focus on social media market intelligence accumulation and assimilation as an operating capability which enables dynamic marketing capability development in the SME marketing context, complements the prevalent focus in the literature on SME adoption and use of social media, as well as literature on how dynamic capabilities alter operating capability. The chapter presents a case study of a KIBS SME operating in South East England. Data was collected via semi-structured interviews with key actors and social media data, and thematically analysed. The findings suggest that the company develops absorptive capacity at the operating level by absorbing intelligence through social media use, and this learning is captured and transformed at the marketing planning level as a dynamic capability, reconfiguring future marketing operational capabilities.

Social Media Use as an Enabler of Marketing Evolution in Knowledge-Intensive SMEs

Research Anthology on Small Business Strategies for Success and Survival ◽

10.4018/978-1-7998-9155-0.ch037 ◽

2021 ◽

pp. 747-770

Author(s):

Iva Atanassova ◽

Lillian Clark

Keyword(s):

Social Media ◽

Dynamic Capabilities ◽

Media Use ◽

Structured Interviews ◽

Social Media Use ◽

Operational Capabilities ◽

South East England ◽

Knowledge Intensive ◽

Use Of Social Media ◽

Operating Capability

This chapter identifies the operating and dynamic capabilities interactions that are supported by social media use in small and medium-sized enterprises (SMEs), specifically knowledge-intensive business services (KIBS). The focus on social media market intelligence accumulation and assimilation as an operating capability which enables dynamic marketing capability development in the SME marketing context, complements the prevalent focus in the literature on SME adoption and use of social media, as well as literature on how dynamic capabilities alter operating capability. The chapter presents a case study of a KIBS SME operating in South East England. Data was collected via semi-structured interviews with key actors and social media data, and thematically analysed. The findings suggest that the company develops absorptive capacity at the operating level by absorbing intelligence through social media use, and this learning is captured and transformed at the marketing planning level as a dynamic capability, reconfiguring future marketing operational capabilities.

The Diffusion of Social Media Among State Governments in Mexico

International Journal of Public Administration in the Digital Age ◽

10.4018/ijpada.2018010104 ◽

2018 ◽

Vol 5 (1) ◽

pp. 63-81 ◽

Cited By ~ 3

Author(s):

Rodrigo Sandoval-Almazan ◽

David Valle-Cruz ◽

Andrea L. Kavanaugh

Keyword(s):

Social Media ◽

Diffusion Of Innovation ◽

State Government ◽

Diffusion Theory ◽

State Governments ◽

Factors Affecting ◽

Mexican State ◽

Significant Difference ◽

Most of the research about how state governments use social media focuses on services, comparative perspectives or assessment of e-governments. The authors' focus is on the adoption of social media by state governments in Mexico. Many state governments may be slow to adopt social media due to a lack guidance on where their efforts may lead. The purpose of this research is to provide some insight into the factors affecting adoption of social media by state governments in Mexico. Guided by diffusion of innovation theory, the authors analyzed data from Twitter and Facebook accounts of all 32 Mexican state governments from 2010 to 2015. According to diffusion theory, the results find that only one state government in the sample is classified as an innovator, four state governments are early adopters, eleven are early majority, eleven are late majority, and five are laggards. The use of social media by state governments in Mexico is in its infancy, and there is a significant difference in the use of social media among the different states.

Social media, an entrepreneurial opportunity for agriculture-based enterprises

Journal of Small Business and Enterprise Development ◽

10.1108/jsbed-01-2017-0018 ◽

2017 ◽

Vol 24 (4) ◽

pp. 1028-1045 ◽

Cited By ~ 10

Author(s):

Wyn Morris ◽

Penri James

Keyword(s):

Social Media ◽

Media Use ◽

Entrepreneurial Activity ◽

Quantitative Methodology ◽

Structured Interviews ◽

Social Media Use ◽

Discussion Section ◽

Content Type ◽

Study Approach ◽

Purpose The purpose of this paper is to analyse the current use of social media in agriculture. The primary focus of the research is to understand the messages and compare social media adopters with non-adopters. The paper addresses wider questions of the use of social media to support on farm entrepreneurship and business and considers what barriers to take up exist within the industry. Design/methodology/approach The paper adopts a case study approach utilising qualitative and quantitative methodology; combining survey data on Welsh farms and semi-structured interviews to gain a deeper understanding of social media use. The research is further informed by online documentary evidence gathered from agricultural Facebook pages and Twitter accounts. The discussion section develops a conceptual model that provides a novel perspective on social media usage in agriculture-based enterprises and discusses the potential for further uptake. Findings The paper identifies barriers to adoption of social media by agriculture-based enterprises. In conclusion, although there are barriers and objections to social media use, its mass influence provides opportunities to engage with stakeholders and develop more entrepreneurial activity. The risk aversion of some users prevents them from moving from the observational mode into one of engagement. Originality/value This paper brings an insight into social media’s potential to assist agriculture-based enterprises in dealing with the tensions between pressures to improve core farming practice and other entrepreneurial activity. The paper raises important implications for policy approaches that might seek to promote a complementary approach to farm technology adoption and entrepreneurial stance.