In 2011, the Netherlands was invited to be the guest of honour at the Beijing
Book Fair. This fair attracted controversy that revealed the tensions that
exist between nation branding, public diplomacy, and literary autonomy:
while its sponsor, the Ministry of Culture, regarded the fair as a perfect
marketing opportunity, Amnesty International used the occasion to
protest repression in China. Dutch authors invited to participate in the fair
forged an alternative position by emphasizing their status as autonomous
artists. However, an analysis of the debate in the Dutch media shows that
both the Ministry, Amnesty International, the Dutch Foundation for
Literature, and many authors interpreted the contact between Chinese
and Dutch authors as a clash between an open(-minded) culture and a
closed one.