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2021 ◽  
Author(s):  
Fhionna Moore ◽  
Trevor Harley ◽  
Mairi Macleod ◽  
Naomi Robertson ◽  
Ellie Bower

We tested efficacy of marketing on rates of calls to a Scottish emotional distress helpline from men and women. Study 1: billboard advertising mediated a positive relationship between population density and male call rate. Female call rate was predicted by advertising on public transport. Over time (2012-13), calls from men were predicted by cinema and online advertising and from women by cinema, online, and public transport advertising. Study 2: male call rate increased overall in parallel with increased outdoors advertising in rural regions. Over time (2012-17), male call rate was predicted by advertising via radio, billboards and online, and female call rate by online advertising. In conclusion, men and women respond differently to multi-media advertising of an emotional distress helpline.


2021 ◽  
Vol 12 (1) ◽  
Author(s):  
Swetlana G. Meshcheryagina ◽  
Alexey Opaev

Abstract Background In the last decade, enigmatic male-like cuckoo calls have been reported several times in East Asia. These calls exhibited a combination of vocal traits of both Oriental Cuckoo (Cuculus optatus) and Common Cuckoo (Cuculus canorus) advertising calls, and some authors therefore suggested that the enigmatic calls were produced by either Common × Oriental Cuckoo male hybrids or Common Cuckoo males having a gene mutation. However, the exact identity of calling birds are still unknown. Methods We recorded previously unknown male-like calls from three captive Oriental Cuckoo females, and compared these calls with enigmatic vocalizations recorded in the wild as well as with advertising vocalizations of Common and Oriental Cuckoo males. To achieve this, we measured calls automatically. Besides, we video-recorded captive female emitting male-like calls, and compared these recordings with the YouTube recordings of calling males of both Common and Oriental Cuckoos to get insight into the mechanism of call production. Results The analysis showed that female male-like calls recorded in captivity were similar to enigmatic calls recorded in the wild. Therefore, Oriental Cuckoo females might produce the latter calls. Two features of these female calls appeared to be unusual among birds. First, females produced male-like calls at the time of spring and autumn migratory activity and on migration in the wild. Because of this, functional significance of this call remained puzzling. Secondly, the male-like female call unexpectedly combined features of both closed-mouth (closed beak and simultaneous inflation of the ‘throat sac’) and open-mouth (prominent harmonic spectrum and the maximum neck extension observed at the beginning of a sound) vocal behaviors. Conclusions The Cuculus vocalizations outside the reproductive season remain poorly understood. Here, we found for the first time that Oriental Cuckoo females can produce male-like calls in that time. Because of its rarity, this call might be an atavism. Indeed, female male-like vocalizations are still known in non-parasitic tropical and apparently more basal cuckoos only. Therefore, our findings may shed light on the evolution of vocal communication in avian brood parasites.


2020 ◽  
Vol 31 ◽  
pp. GCFI31-GCFI41
Author(s):  
Carlos M. Zayas Santiago ◽  
Richard S. Appeldoorn ◽  
Michelle T. Schärerer-Umpierre ◽  
Juan J. Cruz-Motta

Passive acoustic monitoring provides a method for studying grouper courtship associated sounds (CAS). For Red Hind (Epinephelus guttatus), this approach has documented spatio—temporal patterns in their spawning aggregations. This study described vocalizations produced by E. guttatus and their respective behavioral contexts in field and laboratory studies. Five sound types were identified, which included 4 calls recorded in captivity and one sound recorded in the wild, labeled as Chorus. Additionally, the Grunt call type recorded was presumed to be produced by a female. Call types consisted of variations and combinations of low frequency (50—450 Hz) pulses, grunts and tonal sounds in different combinations. Common call types exhibited diel and lunar oscillations during the spawning season, with both field and captive recordings peaking daily at 1800 AST and at 8 days after the full moon.


Medicine ◽  
2019 ◽  
Vol 98 (12) ◽  
pp. e14894 ◽  
Author(s):  
Seong-Sik Cho ◽  
Hyunjoo Kim ◽  
JinWoo Lee ◽  
Sinye Lim ◽  
Woo Chul Jeong

2016 ◽  
Vol 26 (23) ◽  
pp. R1222-R1223 ◽  
Author(s):  
Jan Scherberich ◽  
Jennifer Hummel ◽  
Stefan Schöneich ◽  
Manuela Nowotny

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