Rolul modelelor teoretice ale relațiilor publice în construirea identității etice profesionale

This study explores a series of scientific research on public relations ethics to identify the role of the models of public relations in building ethical identity. Models of public relations are able to explain the negative image of this profession, synonymous with lies, manipulation, deception, and are responsible for dividing the ethical identity of public relations practitioners into two competing paradigms: the advocate, which puts the organization’s interests of above those of the public and, respectively, the guardian of the management of the organization, who finds a wise balance between loyalties to the organization and to the public in accordance with the highest ethical standards of dialogue.

Mass Communication Cannot Be Separated From Ethical Problems

This paper deals with mass communication cannot be separated from ethical problems. One of our goals in studying the science of communication lies in the dimension of ethical communication. Ethics can be defined as a set of moral principles or values. Ethical standards can differ from one discipline to another. In the discipline of communication, a set of communication ethics has been adopted into various communication contexts and communication fields, some of which we have understood together are business communication ethics, interpersonal communication ethics, and public relations ethics. Mass communication ethics is a moral philosophy that deals with the obligations of the press and about the judgments of the good press and the bad press or the right press and the wrong press. Each mass media has its own code of ethics because indeed each type of mass media has its own character or characteristics, so we know that in this world there are print media journalistic ethics, journalistic code of ethics, radio, and television journalistic code of ethics.

Troubleshooting algorithms: A book review of Weapons of Math Destruction by Cathy O’Neil

Fact: we no longer control our lives, algorithms do. Mortgage-backed securities, college rankings, online advertising, law enforcement, human resources, credit lending, insurance, social media, politics, and consumer marketing; algorithms live within each one of these – collecting, segmenting, defining, and planting each one of us into arbitrary, unassailable buckets. The algorithms and the data that feed this process is what data scientist and international bestselling author, Cathy O’Neil, calls Weapons of Math Destruction (WMDs). In her captivating and frankly, bone-chilling account of the power amassed by algorithms, O’Neil sheds much needed light into the seemingly omnipotent world of destructive algorithms. Keywords: algorithms, algorithmic transparency, algorithmic bias, communications, public relations, ethics, data, predictive models

PENGUATAN ETIKA KEHUMASAN MELALUI REORIENTASI HUMAS PADA LEMBAGA PENDIDIKAN ISLAM

This paper presents the strengthening of public relations ethics through the reorientation of public relations in Islamic educational institutions, where public relations has an important role in managerial activities in Islamic educational institutions. In its implementation, the role of public relations in Islamic educational institutions is still underestimated and lacks the right portion in its application. PR is only understood as a complementary administration in practice, thus causing educational institutions unable to manage good relations with the surrounding community as partners. This study uses a qualitative approach to the type of library research, where researchers want to clearly describe the object of study to be studied. Analysis of the data uses content analysis. The results of the study indicate that the reorientation of public relations in Islamic educational institutions must be based on; First, qaulan sadidan, Islamic educational institutions must convey factual and reliable information; Second, qaulan baligha, Islamic educational institutions communicate effectively, communicatively and easily understood; Third, qaulan ma’rufa, the communication process should avoid words that can offend partners / customers; Fourth, qoulan karima, public relations activities must respect partners, listen to aspirations and promote ethics; Fifth, Qaulan Layyina, public relations must be a friendship and friendship dissertation; Sixth, qaulan maysura, Islamic educational institutions must convey information that is easily understood and digested by the communicant.