Behavioral Economics in Military Personnel Research and Policy

Behavioral economics is a burgeoning field of research that is being used to increase the effectiveness of military policies, programs, and operations. This chapter provides an overview of the origins of behavioral economics, key concepts, how behavioral economics research translates into applied behavioral change, and the rise of behavioral economics teams in government around the world. The chapter outlines how behavioral economics is being used within the military, with specific examples from Canadian Armed Forces (CAF) personnel research to illustrate how this field is being applied to military behavioral sciences.

Socio-cultural dynamics in gender and military contexts: Seeking and understanding change

LAY SUMMARY Today, changing the culture of the Canadian Armed Forces (CAF) is a high priority, so that all members feel respected and included and do not experience discrimination, harassment, or any form of sexual misconduct. This article looks back at the CAF experience with gender integration to see what it shows about what should be done today. Over 20 years ago, many believed the job was done, that the CAF had fully integrated women and welcomed all members, regardless of who they were. Women have served in the Canadian military for several decades; they make important contributions, and there are no formal limitations on how they contribute and what they can achieve. Although policies and practices have changed, too often, some women and men continue to experience discrimination, harassment, and sexual assault. Based on past experience, this article suggests that thinking about different ways of understanding culture in the CAF is important in paving the way for a more inclusive experience for all members.

A gender-based analysis of recruitment and retention in the Canadian Army Reserve

LAY SUMMARY In this qualitative study, 29 members of the Canadian Army Reserve were interviewed to investigate Canadian Armed Forces (CAF) recruitment and retention strategies. Studying member attitudes and participation in recruitment and retention led to original insights about the importance of community outreach, peer recruiting, and commitment on behalf of leadership when it comes to fostering a recruitment-focused culture. Participants pointed to camaraderie and the quality of training opportunities as significant considerations to improve retention, providing further validation to existing research on retention in reserve units. Using a gender-based lens, reservists were asked about the culture of the CAF, sexual misconduct, and other issues facing under-represented groups. Participants felt the military was doing well meeting recruiting targets and that representation and mentorship were important tools to encourage women and members of under-represented groups to join. The answers regarding sexual misconduct were extremely consistent: most were surprised when hearing Reserve Force statistics on sexual misconduct, and many displayed low awareness of how to report incidents. Nevertheless, participants thought their units were better than others when it came to equity, diversity, inclusion, and preventing sexual violence, signaling these topics could be further examined in the reserves.

Retrospective cohort study of outpatient mental health visits in children and youth in Canadian military families

LAY SUMMARY This study tried to answer the question “Do children and youth in military families have a greater risk of emotional and behavioural problems than children and youth in the general population?” The authors used routinely collected health data from children and youth in Canadian Armed Forces families who relocated to Ontario, matched to data from children and youth in non-military families. They compared outpatient mental health services use, such as physician visits, and the reasons for those visits, such as depression. They found that children and youth in military families were more likely to visit a physician for specific mental health diagnoses than children and youth in the general population. More programming and resources supporting the mental health and well-being of children and youth in military families may be needed.

‘Healthy Relationships’ campaign: Preventing and addressing family and gender-based violence

LAY SUMMARY Canadian military families face distinct challenges due to the military lifestyle, primarily due to relocation, absences and deployments, and risk of injury and death. Tied to these challenges is the intimate partner relationship and the ability of the family unit to thrive. To support families, Military Family Services (MFS) undertook a collaborative process to create a modernized campaign focused on healthy relationships for Canadian Armed Forces (CAF) members, Veterans, and their families. The “Healthy Relationships” campaign is a unique social media campaign centred on positive behaviour change, inspiration, and sharing of real military families’ stories. The campaign sought to shift the narrative from previous anti-family-violence messaging to promoting positive, healthy, and equitable relationships. The campaign was successful in its rollout across bases and wings in Canada, Europe, and the United States.