Management in the Performing Arts: An Empirical Exploration of Organizational Structures in Indian Theatre

It is well established that organizational structure is critical to the performance of organizations. For performing arts organizations, especially from developing countries such as India, mere survival is a struggle and sustainability becomes a vital goal before the achievement of mission. Our emergent conceptual framework, based on a grounded theory study of six theatre organizations, sheds light on aspects of organizational structure that have contributed to organizational sustainability. Theatre organizations in India are highly dependent on a small core group, often comprising founders or founding families, and rely on strong personal networks in the arts sector. They are supported by membership that is flexible and project-oriented, and organizational boundaries are relatively porous. An exploration of performing arts in the Indian context offers valuable points of comparison to the nature of organizational structures of arts organizations in the West, as evidenced by Western literature.

The Social Media “Magic”: Virtually Engaging Visitors during COVID-19 Temporary Closures

The purpose of this study was to explore what types of digital content cultural institutions implemented during COVID-19 temporary closures and their effects on social media engagement. Existing research identified the role of digital content and social media in cultural institutions, but only in times of normal operations. This study adds to the existing literature by exploring the types of digital content implemented, impacts on social media engagement, measures of social media engagement, and future implications in regard to COVID-19 temporary closures. This study recruited 66 cultural institutions from across the United States to take part in in-depth semi-structured phone interviews to fulfill the research goals. Museums, zoos, aquariums, performing arts organizations, heritage foundations, and historical societies were represented. A qualitative approach was adopted, and content analysis on the interview transcripts indicated that cultural institutions implemented digital content to build communities through live and serialized content, partnerships, fundraising, increased transparency, and increased accessibility during temporary closures. Using primarily Instagram and Facebook with their digital content, cultural institutions increased social media engagement during this time. Although there was no consensus on best practices in measuring social media engagement, many institutions highlighted tracking active engagement such as likes, comments, and shares. As a result of the success of the digital content, cultural institutions planned continued digital content campaigns such as videos, blogs, partnerships, and paid educational content in times of normal operations.

Non-profit brand and corporate sponsorship in performing arts organizations

This purpose of this paper is as follows. First, it will investigate Thompson and Stegemann's theory that suggests that for performing arts organizations, brand and brand equity are contributed to by a number of different sources, each of which may have their own brand and brand equity ("Brand Equity and the Cultural Event: The Amalgamation of Multiple Brands for a Unified Marketing Communications Performance", 2). The multi-faceted composition of brand equity will be examined with a specific application to potential impact on corporate sponsorship. Each of the key elements that contribute to brand equity will be examined with specific reference to the potential benefits and hazards they may bring to a corporate sponsorship relationship. Secondly, this paper will propose the addition of four additional sources of brand equity to those proposed by Thompson and Stegemann. These sources will also be evaluated for relevance to corporate sponsorship. It is hoped that this paper and further studies into non-profit brand will balance the brand equation in arts sponsorship relationships, where traditional emphasis has been placed on the brand of the donor. This may, in turn, work to pave the way for a more equitable and mutually beneficial sponsor relationship or partnership between corporations and arts organizations -- Page 2.

Crowdfunding Acts as a Funding Substitute and a Legitimating Signal for Nonprofit Performing Arts Organizations

This research examines the relationship between crowdfunding campaigns by nonprofit performing arts organizations and their overall fundraising portfolio. Using a dataset compiled from the CrowdBerkeley Initiative and the Cultural Data Project, we find an important link between campaign success and organization age. For young organizations, crowdfunding success attracts funding in the subsequent year, while a failed campaign significantly hampers the organization’s ability to raise funds, suggesting that crowdfunding acts as a legitimating signal. In contrast, older organizations appear to be insulated from the negative effects of a failed campaign. In addition, higher amounts raised in the campaign are associated with a substitution or “crowding out” effect for other types of funding for young organizations, but this effect reverses for older organizations. This suggests that crowdfunding should not only be considered a tool for younger organizations, but also holds promise for established organizations.

Investasi Stakeholder Organisasi Seni Pertunjukan: Pengelolaan Organisasi Papermoon Puppet Theatre

Abstrak Bagaimana merawat aset-aset organisasi seni pertunjukan? Sebagai organisasi yang memberdayakan “jasa”, pengelolaan organisasi selau mengacu pada kehadiran penonton dukungan sponsor (funding), sehingga sangat membutuhkan hadirnya kepercayaan penonton kepada organisasi yang berkelanjutan. Organisasi seni pertunjukan cenderung tidak memperhatikan aspek pemeliharaan, karena lebih fokus pada aspek karya. Oleh sebab itu, penelitian ini mengajukan klasifikasi investasi aset terlihat (tangible asset)dan aset tidak terlihat (intangible asset)pada pengelolaan organisasi Papermon Puppet Theatre (PPT). Sembilan orang narasumber diwawancarai untuk mendapatkan informasi terkait topik penelitian tersebut. Hasilnya menunjukkan pada era digital dewasa ini, sosial media sudah menjadi gaya hidup. Bahkan hampir sejajar dengan kebutuhan primer, sehingga setiap orang tidak bisa terlepas dari keberadaan sosial media. PPT berkewajiban selalu memberikan informasi-informasi kepada stakeholder terkait kegiatan PPT. Abstract How to take care of the assets of a performing arts organization? As an organization that empowers "services", the management of the organization always refers to the presence of audience sponsorship (funding), so it really requires the presence of audience trust in sustainable organizations. Performing arts organizations tend not to pay attention to maintenance aspects, because they are more focused on aspects of the work. Therefore, this study proposes the classification of tangible assets and intangible assets in the management of the Papermon Puppet Theater organization. Nine interviewees were interviewed to obtain information related to the research topic. The results show that in today's digital era, social media has become a lifestyle. In fact, it is almost equal to the primary needs, so that everyone cannot be separated from the existence of social media. PPT is obliged to always provide information to stakeholders regarding PPT activities.