PENGGUNAAN DESIGN THINKING DALAM INOVASI KEMASAN PRODUK SEBAGAI STRATEGI MEMBANGUN SEBUAH MEREK PADA MEREK BANGFLO

Permasalahan bisnis menuntut pemecahan masalah yang solutif dan mampu terterapkan dengan baik dalam mengatasi kendala dan tantangan yang dihadapi. Design thinking diterapkan untuk mengurangi jumlah penggunaan plastik dan mengurangi sampah plastik dengan solusi membuat inovasi kemasan yang terbuat dari rumput laut. Hasil yang didapatkan juga penggunaan design thinking bisa menjadi metode untuk strategi membangun sebuah bisnis atau merek mereka

POTONGAN HARGA, DISTRIBUSI FISIK DAN PROMOSI PENJUALAN TERHADAP PENJUALAN

Selamat Lestari Mandiri is a company engaged in the sale of motor vehicles and automobiles. Car with brand Toyota and motorcycle brand Honda. The problems faced were experiencing a decline in sales from September to November 2011. The problem is allegedly caused by the price cut in the form of a cash rebate given by PT. Selamat Lestari Mandiri is considered to be too low, physical distribution channel of the purchase or follows i.e. the number of products sent the main dealer does not correspond to the number of purchase requests submitted by PT Selamat Lestari Mandiri. Another cause of sales promotion of the promotion of salespeople in the monotonous sale contest, there is no change in its promotion.The purpose of this research is to know the implementation of discounted prices, the implementation of physical distribution, the implementation of sales promotions, sales execution and to know the magnitude of the influence of price cuts, physical distribution and sales promotion On the sale of Honda's motor products PT Selamat Lestari Mandiri Sukabumi. The research methods used are descriptive research methods and associative research methods. The technical collection of data is done by observation, interviews, questionnaire dissemination, literature study, and documents given by the company.Based on data obtained from the analysis results indicates that the correlation analysis of product-moment is generated By 0.665 means that all three influences are strong in influencing the sale, the coefficient of determination 42.2% and 57.8% are caused by other variables not examined in this study. The result of calculating the F hypothesis test count is greater than the F table (10.847 > 2.833.) so that H0 is rejected and H1 is received. That is, there is a significant influence between rebate, physical distribution, and sales promotion to sales.

IMPLEMENTASI KEBIJAKAN KREDIT USAHA RAKYAT PADA UMKM DI KABUPATEN BANDUNG

This study was made to analyze the implementation of Kredit Usaha Rakyat (KRU) policy on improving the performance of the MSMEs in Warnasari Village, Pangalengan District, Bandung Regency. Based on the results of this study, there are problems related to low MSME performance, seen from it's ability (knowledge + skills). In accordance with the implementation of micro KUR, there is still a lack of knowledge and understanding from business owners when it comes to obtaining information regarding the KUR program. This has happened due to the lack of communication and the socialization from the government through banks. Furthermore, the low motivation of MSMEs/employees, associated with the Micro KUR program itself could burden business expenses. The problem is believed to be caused by the implementation of KUR policy which has not been quite optimal, in terms of communication and bureaucratic structure for it's troublesome administration. The method used for this research was qualitative-descriptive. The purpose of the study is to analyze the implementation of KUR policy on improving the performance of MSMEs in Bandung Regency. The stages of the method in this study involves collecting all of the necessary data, classification according to each of the type and specifications respectively, then analyzing qualitatively along with supporting descriptions and explanations, then the results of the analysis were made and drawn into final conclusions (final results). Based on qualitative analysis, the results show that the KUR program is somewhat ready to be implemented, although there are still aspects that are not feasible, namely the low level of communication and bureaucratic structure, therefore effective communication improvement and simple bureaucratic structures would be required so that it will be sufficient to overcome the occurring root causes of the problems in the KUR policy, therefore increasing the performance of MSMEs. Targeted output is that four important aspects, ranging from communication, resources, disposition / attitude of implementers, and the bureaucratic structure (work mechanism) of the KUR program should be achieved in order for KUR program to be succeed, thus impacting on the improvement of MSMEs performance.

TINJAUAN LITERATUR KEUNGGULAN KOMPETITIF PADA USAHA MIKRO, KECIL DAN MENENGAH (UMKM)

Competitive advantage is the result of a strategy planned by a business, both in the micro, small and medium sectors. Strategic direction is manifested through the ability to generate greater profits than competitors. Many factors are equally important in generating competitiveness. Some of them are strategic factors, human resource development, knowledge management and the role of Information & Communication Technology (ICT). From these factors will create and maintain a superior position from competitors, which is called competitive advantage. However, a thorough understanding of the state-of-art of competitive advantage is still needed. Therefore, this article aims to classify, identify scientific publications and carry out thematic analysis of current literature in order to create an extensive and detailed understanding of the field of competitive advantage. The research method is carried out by means of systematic mapping study (SMS) to examine scientific publications in the field of competitive advantage that are produced based on the focus and type of research over time. The results of this study resulted in categorization and quantification of competitive advantage studies in various dimensions as well as an overview of current research topics and trends.

STRATEGI MARKETING PENERIMAAN MAHASISWA BARU UNIVERSITAS SANGGABUANA BANDUNG DITENGAH PANDEMI COVID 19

Indeed, currently we are experiencing a difficult situation, but the process of admitting new students must also continue for the sustainability of the campus and also learning in Indonesia, especially on USB. With campus technology, it can facilitate the admission of new students, provide sophisticated services, such as PMB, payments, academics, learning etc. After simplifying the process of receiving and payment, what to do next is Promotion. Because in the current situation conventional promotion is not possible, one solution is to take advantage of digital technology that is easily accessible to many people. Here's what can be done with promotion with digital marketing: Use the website to be recognized more quickly, Make video ads on YouTube, Content marketing and SEO optimization, Take advantage of the campus search platform.