From Theory of Rhetoric to the Practice of Language Use: The Case of Appeals to Ethos Elements

In their book Commitment in Dialogue, Walton and Krabbe claim that formal dialogue systems for conversational argumentation are “not very realistic and not easy to apply”. This difficulty may make argumentation theory less well adapted to be employed to describe or analyse actual argumentation practice. On the other hand, the empirical study of real-life arguments may miss or ignore insights of more than the two millennia of the development of philosophy of language, rhetoric, and argumentation theory. In this paper, we propose a novel methodology for adapting such theories to serve as applicable tools in the study of argumentation phenomena. Our approach is both theoretically-informed and empirically-grounded in large-scale corpus analysis. The area of interest are appeals to ethos, the character of the speaker, building upon Aristotle’s rhetoric. Ethotic techniques are used to influence the hearers through the communication, where speakers might establish, but also emphasise, weaken or undermine their own or others’ credibility and trustworthiness. Specifically, we apply our method to Aristotelian theory of ethos elements which identifies practical wisdom, moral virtue and goodwill as components of speakers’ character, which can be supported or attacked. The challenges we identified in this case and the solutions we proposed allow us to formulate general guidelines of how to exploit rich theoretical frameworks to the analysis of the practice of language use.

When Evaluative Adjectives Prevent Contradiction in a Debate

This paper argues that some words are so highly charged with meaning by a community that they may prevent a discussion during which each participant is on an equal footing. These words are indeed either unanimously accepted or rejected. The presence of these adjectival groups pushes the antagonist to find rhetorical strategies to circumvent them. The main idea we want to develop is that some propositions are not easily debatable in context because of some specific value-bearing words (VBWs), and one of the goals of this paper is to build a methodological tool for finding and classifying these VBWs (with a focus on evaluative adjectives). Our study echoes the importance of “cultural keywords” (as reported by Wierzbicka, Understanding cultures through their key words: English, Russian, Polish, German, and Japanese, 1997) in argument (as reported by Rigotti & Rocci, Argumentation in practice, 2005), but is rather based on a German approach developed by (as reported by Dieckmann, Sprache in der Politik: Einführung in die Pragmatik und Semantik der politischen, 1975), (as reported by Strauss and Zifonun, Der politische Wortschatz, 1986), and (as reported by Girnth, Sprache und Sprachverwendung in der Politik: Eine Einführung in die linguistische Analyse öffentlich-politischer Kommunikation, 2015) about “Miranda” and “Anti-Miranda” words that is expanded and refined here. In particular, our study tries to understand why some statements, fueled by appreciative (Tseronis, 2014) or evaluative adjectives, have such rhetorical effects on a pragmatic level in the particular context of a vote on the Swiss popular initiative called “for more affordable housing”. This context is fruitful since two parties offer reasons for two opposing policy claims: namely, to accept or to reject an initiative. When one party uses arguments containing such universally unassailable adjectival groups to defend a “yes” vote (in our example, pleading for more affordable housing rents), the opposing party cannot use a symmetrical antonym while pleading for the “no” vote. The methodological tool that is proposed here could shed light on the use of certain rhetorical and referential strategies in conflicting policy proposition contexts.

Socratic Irony and Argumentation

Socratic irony can be understood independently of the immortal heroics of Plato’s Socrates. We need a systematic account and criticism of it both as a debate-winning strategy of argumentation and teaching method. The Speaker introduces an issue pretending to be at a lower intellectual level than her co-debaters, or Participants. An Audience looks over and evaluates the results. How is it possible that the Speaker like Socrates is, consistently, in the winning position? The situation is ironic because the Participants fight from a losing position but realize it too late. Socratic irony compares with divine irony: divine irony is a subtype of Socratic irony since you lose when you challenge gods. Socratic irony is also, prima facie, a subtype of dramatic irony when the Audience knows more than the Participants on the stage. We must distinguish between the ideal and realistic elements of Socratic Irony. The very idea of Socratic irony looks idealized, or it is an ideal case, which explains the Speaker’s consistently winning position. In real life, the debate must be rigged, or the Dutch Book argument applies to the Participants, if the Speaker is so successful.

Evaluating Reasoning in Natural Arguments: A Procedural Approach

In this paper, we formulate a procedure for assessing reasoning as it is expressed in natural arguments. The procedure is a specification of one of the three aspects of argumentation assessment distinguished in the Comprehensive Assessment Procedure for Natural Argumentation (CAPNA) (Hinton, 2021) that makes use of the argument categorisation framework of the Periodic Table of Arguments (PTA) (Wagemans, 2016, 2019, 2020c). The theoretical framework and practical application of both the CAPNA and the PTA are described, as well as the evaluation procedure that combines the two. The procedure is illustrated through an evaluation of the reasoning of two example arguments from a recently published text.