Comunicación Revista Internacional de Comunicación Audiovisual Publicidad y Literatura
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Published By Editorial Universidad De Sevilla

1989-600x

Author(s):  
Alexia Raquel Ávalos Rivera ◽  
Cosette Celecia Pérez

This article analyzes the official Mexican discourse on migration at the morning press conferences called by the president from Monday to Friday. To that end, a Discourse Analysis was combined to identify representation ideologies with a Content Analysis to locate related themes and key actors. Among the results, it stands out that the official discourse presents Mexico as an effective mediator; while an emotional discourse appeals to non-discrimination and encourages empathy towards migrants, the government measures confirm the hardening of the country's migration policy.


Author(s):  
Joan_Francesc Fondevila-Gascón ◽  
Marc Polo-López ◽  
Óscar Gutiérrez-Aragón ◽  
Josep Rom-Rodríguez

Mobility and interactivity are two growing phenomena among youth. Mobile applications (apps) are capturing the attention of university students, which opens up a range of opportunities. Using a quantitative and qualitative research method, the possible usefulness of applications in the university environment with an entertainment objective is studied. It is concluded that from the student perspective, interactive applications specialized in their profile are well received and that the main criteria of choice are quality and price. A significant relationship is observed between age and use of social networks to plan entertainment. Spanish university students, therefore, need a specialized app that covers their leisure and entertainment needs digitally and efficiently.


Author(s):  
Noemí Sanz Merino

A theoretical analysis of the American and European Health claims regulations. Following the studies on public communication and understanding of science, I identify the underlying regulatory strategies for the regulations on the presentation of this kind of information on food labelling. Based on empirical studies on perception and purchase intention, I assess the extent to which their communicative approaches contribute to achieving the regulatory objectives. Results: Both regulations follow different approaches depending on their different political objectives; The available studies point to the failure of these objectives in both cases; This seems to be due to underlying classical conceptions about science communication and enculturation.


Author(s):  
Estrella Fernández Jiménez

The way of communicating that the Cádiz carnival has makes it a versatile cultural manifestation. Throght the transcription and viewing of coplas we extract how the authors interpret phenomena of popular culture such as superheroes, characters from movies or romantic literature and turn them into carnival groups combining phenomena of different origin. This gives rise to another cultural product through the palimpsest (Genette) and the appropriation of signs and symbols. We show how a popular hypercultura is produced through the representation and writing of coplas.


Author(s):  
Ruymán Martín Quintanal

In our investigation we make an approach to the uses of atonal music in the opera of the Vienese School and the cinema that became known in the second half of the 20th century. Likewise, we make a comparative study on the meanings in both media, that are constituted by the needs within this two kinds of drama that have certain similarities and differences.


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