Translation Practice – A Means for Enhancing Student Employability

Recent studies on employers’ expectations regarding the language skills of their employees, as well as the language-related tasks the latter are expected to perform, show that translation activities are essential for everyday business operations. With this in mind, the paper aims to explore the benefits of using translation activities in developing ESP learners’ language skills, as well as domain-specific knowledge, so as to meet the demands on the labour market. The case study describes the following steps: student exposure to minimal training in translation steps and strategies, classroom practice on excerpts from economic articles, home translations of full-length economic articles. Feedback exchange on classwork and homework points to the relevance of such activities embedded in Business English lessons: on the one hand, students increase their awareness of language and employabilityrelated aspects; on the other hand, the teacher identifies best practice examples, apart from needs regarding remedial work.

Notes de lecture sur Les sciences du langage et la question de l’interprétation (aujourd’hui), Éditions Lambert-Lucas, 2018, 258 pp.

This article is a proposal for reading the book « Les sciences du langage et la question de l’interprétation (aujourd’hui) ».

Le langage universel de la publicité

Advertising seems to be the universal language of our age: its messages are understood by the recipient regardless of his mother tongue. The idea of an universal language is very old in European culture: Plato, Raymond Lulle, Athanasius Kircher, Leibniz, Descartes and Jonathan Swift explored this subject. Therefore, advertising, as a universal language, could seem to be the culmination of these multi-millennial efforts. However, this is not the case, because the universality of advertising is one-dimensional: its purpose is merely to make you buy. Therefore, advertising is only a partial solution to the problem of universal language.

La dot dagara : Les implications herméneutiques et intermédiales

Some Africans more specifically some dagara, no more want nowadays that their future husbands pay the traditional dowry. Their parents think the contrary. The absence of these social principles deprives this human association of its title of sacred union. Certain antagonisms of the two different worlds appear of which one is inclined to westernization and the other to africanization. This tensive atmosphere led us to the reflection on ‘The dagara dowry’. The problem that it creates is expressed by these terms: be known, explained, well interpreted to the service of the two rival parties. That is the reason of the following sub-titles:”The hermeneutic and intermedial implications”. Our exegetics is based on the behavioral semiotic of the signs and the dagara oral discourses.

Le discours électoral : entre transversalité et frontières génériques

The electoral speech appears as an asserted genre of political discourse with its own defining criteria. However there are speeches that are hardly part of an electoral context, but which carry relevant criteria of power conquest speeches. Our analysis of former Ivorian Prime Minister Amadou Gon Coulibaly’s speech on the occasion of the Gôh region’s day of tribute to President Alassane Ouattara is intended to challenge some defining features and thus, the generic boundaries of electoral discourse.

La rhétorique de la congolité dans la publicité en RD Congo. Enjeux d’un discours de populisme nationaliste en Afrique francophone

The field of advertising is a melting pot of ideologies, that is, of both cultural and political identities. Today, these are built in and through social discourses specific to the contemporary context. In DR Congo, the instrumentation of the Congolese paradigm with a hint of sovereignty has increasingly become a constant in the advertising discourse. It is a media dynamic of expression of a certain autarky against Western and Sino-American economic imperialism, through the promotion of the local industry. It is deployed through the rhetoric of « Congolity » which is understood in terms of a catalyst for the issues of a discourse of nationalist populism in a country of French-speaking sub-Saharan Africa.

Linguistic Creativity and Genre Characteristics in the Media Discourse

Changes in communication have been fueled by the evolution of the internet as a platform for interaction as well as by other technological advancements. Thus, the aim of the present study is to analyze the media discourse used within different genres in the online context. The hypothesis I started from is that depending on the author’s assumptions regarding the audience, there will be differences at various levels between genres (such as the stylistic level, the microstructure and macrostructure levels, and the morphological and syntactical levels). The analysis conducted might help researchers gain new perspectives on the changes that are taking place in the field of communication in the media.

La reformulation élémentaire comme pratique d'écriture de recherche étudiante

In this article, we have chosen to study the issue of reformulation in master dissertations, and more precisely within the literature review, a compulsory chapter in any research work. We have noticed that students very often use elementary reformulation, ie reformulation very close to the source text to reformulate the discourse of other authors. From a corpus made up of extracts from master dissertations written in French as a foreign language and in Romanian as a mother tongue, we will examine the practice of elementary reformulation implemented by the students during the development of the literature review. When students write in French, in addition to the standards to be respected as well as the mastery of scientific knowledge of which they are not yet experts, they must handle one more knowledge : French as a foreign language. In this perspective, the comparative approach will allow us to see if the practice of elementary reformulation is linked to the mastery of scientific discourse or to the linguistic skills of young writers.

Représentation discursive des femmes dans la production cinématographique au Cameroun

The presence of women in Cameroonian cinema begins from its origin. However, this presence is conditioned by men who define their role within this ecosystem. This article is aims at describing the discursive constructs produced by men on women within this system by portraying how they participate in its domestication and how these discursive products impact on filmmaking activities.

Plaidoyer pour la traduction de la poésie à l’École Normale Supérieure au Gabon

In the educational world of Gabon, the poem is an accepted pedagogical support in the progress made by the National Pedagogical Institute. But in the three foreign language departments of the Ecole Normale Supérieure in general and in the Spanish Department in particular, the lack of translation of poetry as an educational activity is a fact which, until today, weakens the training and hence, the students-teachers leaving and in class situation. This essay, which focuses on interpretative, literary and linguistic theories, aims to understand the reasons behind this deficient situation, but above all to propose an exploitation of the poem A Dorila of Juan Meléndez Valdés. Il will be a question of exposing the path that leads to the translation of a Spanish poem and implicitly to highlight the contribution of this activity in the leaners.