The use of new‐media marketing in the green industry: Analysis of social media use and impact on sales

Agribusiness ◽  
2018 ◽  
Vol 35 (2) ◽  
pp. 281-297 ◽  
Author(s):  
Becatien Yao ◽  
Aleksan Shanoyan ◽  
Hikaru Hanawa Peterson ◽  
Cheryl Boyer ◽  
Lauri Baker
Keyword(s):  
Social Media ◽  
New Media ◽  
Media Use ◽  
Industry Analysis ◽  
Social Media Use ◽  
Green Industry

Facebook as an edutainment medium to engage students in sustainability and tourism

2011 ◽  
Vol 2 (1) ◽  
pp. 81-90 ◽  
Author(s):  
Annica Isacsson ◽  
Ulrike Gretzel
Keyword(s):  
Social Media ◽  
Collaborative Learning ◽  
New Media ◽  
Learning Environments ◽  
Media Use ◽  
Sustainable Tourism ◽  
Social Media Use ◽  
Content Type ◽  
Tourism And Hospitality

PurposeEmerging technologies offer an ever expanding variety of means to support and enrich learning environments. However, there is currently a lack of information on how to best implement new media in tourism and hospitality education. This paper aims to describe an example of an international, collaborative learning project that involves Facebook so that future practice regarding social media use in teaching can be informed.Design/methodology/approachThis paper adopts a case study approach to describe in detail how Facebook was used to foster self‐directed learning about sustainable tourism.FindingsThe findings presented in the paper are based on the postings of the students in Facebook as well as student and faculty reflections on the success of the project. Overall, the project was a success and led to the construction of a useful, current and engaging knowledge base about sustainable tourism. Also, the students appreciated the more informal learning environment. However, there were clear barriers to collaboration that could not be overcome by using Facebook. In addition, not all students were equally engaged and some clearly lacked experience with the medium.Originality/valueThe paper documents the use of Facebook in support of a collaborative learning project to illustrate the potential of social media in creating engaging learning environments. It situates the case study in the theoretical discussion of the value of edutainment and the promise of social media to foster self‐directed and social learning. The findings provide theoretical implications for the conceptualization of social media use in education and practical implications for tourism and hospitality educators who would like to integrate social media in their teaching.

scholarly journals Cognitive Effects of Social Media Use: A Case of Older Adults

2018 ◽  
Vol 4 (3) ◽  
pp. 205630511878720 ◽  
Author(s):  
Kelly Quinn
Keyword(s):  
Social Media ◽  
New Media ◽  
Inhibitory Control ◽  
Social Engagement ◽  
Media Use ◽  
Well Being ◽  
Cognitive Effects ◽  
Social Media Use ◽  
Wait List Control ◽  
Cognitive Domains

Research on the effects of social media use at older ages has largely focused on social benefits. Yet, participation in these new media forms may result in other favorable outcomes, such as improved cognitive functioning. Using a wait list-control design, this study examines the effects of social media engagement among novice adult social media users, aged 65 and older, in four cognitive domains: attention, processing speed, working memory, and inhibitory control. Baseline and multiple post-tests indicate improvement of intervention participants in inhibitory control. These findings demonstrate that the benefits of social media use at older ages extend beyond mere social engagement, and into other domains of everyday well-being.

scholarly journals Social Media Use and Body Dissatisfaction in Adolescents: The Moderating Role of Thin- and Muscular-Ideal Internalisation

2021 ◽  
Vol 18 (24) ◽  
pp. 13222
Author(s):  
An T. Vuong ◽  
Hannah K. Jarman ◽  
Jo R. Doley ◽  
Siân A. McLean
Keyword(s):  
Social Media ◽  
New Media ◽  
Body Dissatisfaction ◽  
Media Use ◽  
Thin Ideal ◽  
Social Media Use ◽  
Sociocultural Environment ◽  
Muscular Ideal ◽  
Appearance Ideals

Internalisation of appearance ideals moderates the relationship between exposure to media images and body dissatisfaction. To date, the role of thin- and muscular-ideal internalisation in the context of social media remains under explored, particularly for boys. As such, we aimed to explore how social media use (Instagram and Snapchat) was related to body dissatisfaction, and whether thin- and muscular-ideal internalisation would moderate this relationship in a sample of 1153 adolescent boys and girls (55.42% males; Mage = 13.71, SD = 1.14). As hypothesised, social media use, and thin- and muscular ideal internalisation were positively correlated with body dissatisfaction in both genders. In moderation analyses, thin-ideal internalisation emerged as the only variable that had a significant effect on body dissatisfaction in both genders. Additionally, the influence of social media use on body dissatisfaction was moderated by muscular-ideal internalisation in boys, whereby for boys with high muscular-ideal internalisation, greater social media use was associated with greater body dissatisfaction. The two-way (muscular x thin-ideal internalisation) and three-way interaction (social media use x thin-ideal internalisation x muscular-ideal internalisation) effects on body dissatisfaction were non-significant. These findings emphasise the importance of considering the sociocultural environment (i.e., new media influences) as frameworks for understanding body dissatisfaction and suggest targeting of internalisation of appearance ideals in body dissatisfaction prevention programs.

scholarly journals Discourse on Social Media Use and Reading Culture of Nigerian Youths

2020 ◽  
Vol 9 (6) ◽  
pp. 105
Author(s):  
Majority Oji ◽  
Joshua A. Erubami
Keyword(s):  
Social Media ◽  
New Media ◽  
Media Use ◽  
Sampling Technique ◽  
Social Media Use ◽  
Media Technologies ◽  
The Social ◽  
Reading Culture ◽  
Use Of Social Media ◽  
Multistage Sampling

There is a growing public concern over the perceived decline in the reading culture of youths in Nigeria. A wider section of analysts strongly insinuate that the increasing use of social media and other new media technologies is the most significant cause of this social ill; hence, emphasis has been placed on how to control the use of online platforms principally for social interaction in Nigeria. This study examines the nature of relationship between social media use and the reading culture of Nigerian youths. Using a survey of 1,000 youths selected from Nigeria’s South-south geopolitical zone through a multistage sampling technique, the study found that 94.3% of the respondents use the social media and there is a generally poor culture of reading among young Nigerians. Contrary to popular opinion however, the study found a weak and insignificant relationship between social media use and reading culture (rho = 0.241, p> 0.05). Nevertheless, reading culture tended to be positively and significantly associated with certain demographic variables such as sex (.787**), education (.731**) and employment status (.654**). The study recommends the urgent reinvigoration of societal campaigns aimed at improving the reading culture of youths through the provision of a favourable socio-economic environment that encourages people to read.

Sign in / Sign up

Export Citation Format

Share Document