scholarly journals Discourse on Social Media Use and Reading Culture of Nigerian Youths

2020 ◽  
Vol 9 (6) ◽  
pp. 105
Author(s):  
Majority Oji ◽  
Joshua A. Erubami
Keyword(s):  
Social Media ◽  
New Media ◽  
Media Use ◽  
Sampling Technique ◽  
Social Media Use ◽  
Media Technologies ◽  
The Social ◽  
Reading Culture ◽  
Use Of Social Media ◽  
Multistage Sampling

There is a growing public concern over the perceived decline in the reading culture of youths in Nigeria. A wider section of analysts strongly insinuate that the increasing use of social media and other new media technologies is the most significant cause of this social ill; hence, emphasis has been placed on how to control the use of online platforms principally for social interaction in Nigeria. This study examines the nature of relationship between social media use and the reading culture of Nigerian youths. Using a survey of 1,000 youths selected from Nigeria’s South-south geopolitical zone through a multistage sampling technique, the study found that 94.3% of the respondents use the social media and there is a generally poor culture of reading among young Nigerians. Contrary to popular opinion however, the study found a weak and insignificant relationship between social media use and reading culture (rho = 0.241, p> 0.05). Nevertheless, reading culture tended to be positively and significantly associated with certain demographic variables such as sex (.787**), education (.731**) and employment status (.654**). The study recommends the urgent reinvigoration of societal campaigns aimed at improving the reading culture of youths through the provision of a favourable socio-economic environment that encourages people to read.

scholarly journals The social media political participation model: A goal systems theory perspective

2018 ◽  
Vol 26 (1) ◽  
pp. 135-156 ◽  
Author(s):  
Johannes Knoll ◽  
Jörg Matthes ◽  
Raffael Heiss
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Systems Theory ◽  
Media Use ◽  
Future Research ◽  
Psychological Processes ◽  
Social Media Use ◽  
The Social ◽  
Goal Systems ◽  
Use Of Social Media

Although studies suggest that the use of social media can promote political participation (PP), there is a lack of theorizing about the psychological processes underlying this relationship. This article attempts to fill this gap by suggesting a social media political participation model. Taking a goal systemic perspective, the model specifies a set of interrelated processes that need to be realized so that social media use affects PP. Furthermore, key contingent conditions are outlined and insights into fostering PP are offered. The article explains ways of testing the model with surveys and experiments. Implications for future research are discussed.

Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs

2019 ◽  
Vol 35 (2) ◽  
pp. 284-305 ◽  
Author(s):  
Riyad Eid ◽  
Ziad Abdelmoety ◽  
Gomaa Agag
Keyword(s):  
Social Media ◽  
Media Use ◽  
Export Performance ◽  
Empirical Evaluation ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type ◽  
The Social ◽  
Antecedents And Consequences ◽  
Use Of Social Media

Purpose The social media have enabled companies to reach out to global markets and provided them with the opportunity to customize their strategies and offerings in an unprecedented way. Given the scant empirical evaluation of social media use in the small- and medium-sized enterprises (SMEs) business-to-business (B-to-B) context, this paper aims to offer a comprehensive description of the antecedents and consequences of social media use in international B-to-B SMEs and the way in which this use affects their export performance. Design/methodology/approach This study uses a sample of 277 British B-to-B SMEs and uses positivist research with a quantitative approach, adopting a survey strategy through questionnaires and structural equation modeling. Findings The results reveal that the use of social media influences export performance through the quality of international business contacts – understanding customers’ views and preferences, brand awareness and knowledge of the competition in various international markets. This study contributes to the emerging literature on B-to-B SMEs digital marketing by determining the mechanism through which B-to-B SMEs may benefit from using the social media in their efforts to export. Originality/value Despite the promising potential of the social media, especially for export-oriented companies, very limited attention has hitherto been paid to the relationship between the use of social media and export performance. This study attempts to fill the gap by investigating the extent to which actual use of social media impacts on the performance of exporting firms.

Is Social Media Use Socially Enhancing or Compensating?

2020 ◽  
Vol 15 (3) ◽  
pp. 269-288
Author(s):  
Rahul Gadekar ◽  
Peng Hwa Ang
Keyword(s):  
College Students ◽  
Social Media ◽  
Media Use ◽  
The Other ◽  
Social Media Use ◽  
Face To Face ◽  
The Social ◽  
Use Of Social Media ◽  
Manova Analysis ◽  
Compensation Hypothesis

Who benefits more from the use of social media—those who are already socialable and have a wide network of friends or those who do not and so seek to make up for their deficiency by going online? The social enhancement hypothesis says that extroverts benefit more through being able to enlarge their network of friends online more than introverts. The social compensation hypothesis, on the other hand, argues that social media use benefits introverts more; shy users who avoid face-to-face communication can communicate freely online. MANOVA analysis of the survey of 1,392 college students in a western state of India who are Facebook users found evidence predominantly for the social enhancement hypothesis.

scholarly journals Social media usage among pre-service secondary mathematics teachers in Zambia

2020 ◽  
Vol 5 (2) ◽  
pp. 130-147
Author(s):  
Eddie Mumba Mulenga ◽  
José María Marbàn
Keyword(s):  
Social Media ◽  
Teaching And Learning ◽  
Media Use ◽  
Social Media Use ◽  
Media Technologies ◽  
Survey System ◽  
And Gender ◽  
And Mathematics ◽  
Use Of Social Media ◽  
The Impact

Social media technologies have reshaped our lives today and Zambian teachers do a massive use of smart phones, tablets, and other portable tools. In addition, they are continually searching for forefront innovations. Frequently, the utilization of these gadgets is not in manners foreseen by innovation advocates. This study focuses on exploring the use of social media platforms and the impact of such social networking services in the teaching and learning of mathematics by pre-service teachers. To explore pre-service teachers’ use of social media in their teaching and learning experiences, the authors administered an adapted and validated research instrument via a quantitative survey system to a sample of 102 pre-service teachers from the Copperbelt University. Analysis of variance and multiple regression analysis were used to test the interplay of relationships between pre-service teachers’ attitudes towards the use of social media based on year of study and gender, social media use and classroom integration, social media use, and mathematics pedagogy. Further, a statistical test was run to show whether positive correlations existed or not. Results disclosed that respondents showed an average use of social media tools in mathematics and provide a prediction model for pre-service teachers’ future integration of social media in the teaching and learning of mathematics.

scholarly journals Predictors of Social Media Use in Two Family Generations

2022 ◽  
Vol 6 ◽  
Author(s):  
Kristiina Tammisalo ◽  
Mirkka Danielsbacka ◽  
Emilia Andersson ◽  
Antti O. Tanskanen
Keyword(s):  
Higher Education ◽  
Older Adults ◽  
Social Media ◽  
Adult Children ◽  
Media Use ◽  
Social Media Use ◽  
Number Of Children ◽  
Frequent Contact ◽  
The Social ◽  
Use Of Social Media

Older adults have recently begun to adopt social media in increasing numbers. Even so, little is known about the factors influencing older adults’ social media adoption. Here, we identify factors that predict the use of social media among older adults (aged 68–73) and compare them to those of their adult children (aged 19–56) using population-based data from Finland. As predictors for social media use, we utilized demographic factors as well as characteristics of the respondents’ social lives. In addition, we test whether social media use in older adults is predicted by the social media use of their adult children. The data used in this study uniquely enable the study of this question because actual parent-child dyads are identifiable. In both generations, women and those with higher education were more likely to use social media. Predictors specific to men of the older generation were being divorced and younger, and predictors specific to women of the older generation were having better health and more frequent contact with friends. A higher number of children predicted use in both men and women in the older generation. As for the younger generation, specific predictors for social media use in women were younger age, divorce, higher number of children, and more frequent contact with friends. For men in the younger generation, there were no significant predictors for social media use besides higher education, which predicted social media use in all groups. Finally, social media use in a parent representing the older generation was predicted by the social media use of their adult children. This study provides novel information on the predictors of the use of social media in two family generations.

Strategic Planning for Social Media in Libraries

2015 ◽  
pp. 250-262 ◽  
Author(s):  
Esabel Maisiri ◽  
Elisha Mupaikwa ◽  
Similo Ngwenya
Keyword(s):  
Social Media ◽  
Strategic Planning ◽  
Media Use ◽  
Strategic Plan ◽  
Sampling Technique ◽  
Library Services ◽  
Social Media Use ◽  
Strategic Plans ◽  
Short Space ◽  
Use Of Social Media

Like in any endeavor, adoption and use of social media requires planning. However, this is not the case in Zimbabwe. To assess the situation, a study was conducted among different type of libraries in the country. Purposive sampling technique was adopted. The objectives were to find out the libraries which had social media strategic plans, and, among those which had none, to establish the extent to which social media use policies and principles corresponded to the basic strategic plan model. Results indicated that adopted tools include Facebook, Wikis, YouTube, Blogs, Twitter, Skype, Flicr, Ning, and LinkedIn. Reasons for adoption included being trendy as well as to enhance the library's efficiency, and goals included to continuously avail information in a variety of formats to clients within a short space of time and to effectively market library services. However, no library had a written social media strategic plan. The principles and policies for using social media covered strategies for implementation, surveillance, and monitoring of platforms for accountability.

scholarly journals Social Media Influence and Intensity of Watching Television Drama on Achievement of Students

2017 ◽  
Vol 1 (2) ◽  
pp. 95
Author(s):  
Ali Akbar Himawan ◽  
Basori Basori ◽  
Taufiq Lilo Adi Sucipto
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Media Use ◽  
Population Based ◽  
Television Drama ◽  
Social Media Use ◽  
Ex Post ◽  
The Social ◽  
Ex Post Facto ◽  
Use Of Social Media

The aims of this study are to get: (1) the influence of the social media use on achievement of students; (2) the influence of the watching television drama intensity on achievement of students grade X TKJ in SMK Batik 1 Surakarta; and (3) the influence both of social media use and the watching television drama intensity on achievement of students. The sample used was 78 from 100 student population based on Isaac and Michael table. This study was quantitative research using ex post facto method. The data were collected by questionnaire and documentation. Data analysis used single and multi-linear regression. The result showed that there was significance influence between the used of social media towards the achievement of the students, there was significance influence between the intensity of watching television drama towards the achievement of the students, there was significance influence between the social media use and the intensity of watching television drama towards the achievement of students. Out of the two independent variables, the use of social media is a variable that contributes more influence to student learning outcomes.

scholarly journals Social Media Use Among Library and Information Science Students: A Case Study

2021 ◽  
Vol 1 (3) ◽  
pp. 27-36
Author(s):  
Mathias Gabriel Kasa ◽  
Jamilu Muhammad Isah ◽  
Mohammed Shehu ◽  
Shehu Allahde ◽  
Sunday Ladipo
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Information Science ◽  
Media Use ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Library And Information Science ◽  
Full Time ◽  
Social Media Use ◽  
Use Of Social Media

The purpose of this study is to identify the prevailing conditions of social media use among undergraduate students of Library and Information Science in a Nigerian University. Simple random sampling technique was used to select a sample of 180 full-time undergraduate students purposely. Descriptive statistics was used to analyze data collected through the administration of questionnaire. Research findings showed that a great number of students of Library and Information Science are addicted to social media for wrong academic purposes. The levels of addiction varied according to four Likert scale type. The highly addiction was among student using WhatApp (40.82%) and not addicted among students using BB chat (13.12%). The demographic indicators provided the obvious results of singles (77.78%) possessing prevalence tendency of addiction, and surprisingly those between the ages of 27-30 (40%) were most addicted. The paper recommends awareness programmes that are tailored to reveal the ills of social media addiction and pave ways to balance use of social media platforms that benefit academic activities among students.

Durasi Penggunaan Media Sosial Dan Insomnia Pada Remaja

2020 ◽  
Vol 2 (1) ◽  
pp. 37
Author(s):  
I Gede Purnawinadi ◽  
Stela Salii
Keyword(s):  
High School ◽  
Social Media ◽  
Media Use ◽  
Sampling Technique ◽  
P Value ◽  
Social Media Use ◽  
Cross Sectional ◽  
Spearman Correlation Test ◽  
Use Of Social Media ◽  
Relationship Of

Rest and sleep are physiological needs that must be met by every teenager. The inability of teenagers in managing time to use social media will have an impact on irregular sleep patterns so that the occurrence of insomnia. This study aims to determine the relationship of the duration of social media use with insomnia in teenager at Advent Klabat Manado High School. The method used in this study is an analytic survey with cross sectional approach. Data of 155 respondents were collected using a questionnaire through a total sampling technique. Data were analyzed bivariately using the spearman correlation test. The results of this study descriptively that there were 91 respondents (58.7%) dominant with a moderate duration of social media use (3-4 hours a day) and 99 respondents (56.8%) had moderate insomnia. There is a strong and positive correlation between the duration of social media use and the incidence of insomnia in adolescents at Manado Klabat Advent High School (p value = 0.00 <0.05, with r = 0.739). It is expected that teenagers to reduce the use of social media and replace with other useful activities, for researchers can then analyze specifically the types of social media that are often used by teenagers. Keywords: duration, use of social media, insomnia, teenagers

Social Media

2018 ◽  
pp. 112-128
Author(s):  
Amir Manzoor
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Positive Attitude ◽  
Media Use ◽  
Social Media Use ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Number Of Individuals

The use of social media around the globe is increasing at an exponential rate. An increasing number of individuals have become members of one or more social networking sites leading to soaring membership numbers, largely because these sites are free and easy to use. This trend is important for libraries. Being part of the community, libraries need to capitalize the potential of social media for instant and direct communication with their members. The librarians are gradually showing a positive attitude towards social media tools. The objective of this chapter is to review the social media use by libraries around the globe. The chapter also provides specific recommendations for social media use in libraries.

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