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Micellar chemistry is gaining considerable interest among organic chemists because these
reactions are carried out in environmentally benign solvents like water. Owing to the exhaustive use
of toxic solvents in carrying out the different chemical reactions, there is a pressing need for alternative
approaches either environmental friendly or having minimum impact on the environment. In this
article, we aim to discuss the various aspects of micellar chemistry viz-a-viz its role in guiding the
chemical reactions. Micelles help to drive various kinds of organic reactions including oxidations,
reductions, carbon-carbon bond formation, carbon-heteroatom bond formation, multi-component reactions,
Pd-coupling reaction, olefin metathesis reaction, Morita-Baylis-Hillman reaction, etc. in water.