The role of cultural congruence in the art infusion effect

2021 ◽  
Author(s):  
Yuri Seo ◽  
Felix Septianto ◽  
Eunju Ko
Keyword(s):  
Cultural Congruence ◽  
Art Infusion

Experiential art infusion effect on a service’s brand: the role of emotions

2020 ◽  
Vol 36 (11-12) ◽  
pp. 1055-1075 ◽  
Author(s):  
Caroline Cuny ◽  
Mathieu Pinelli ◽  
Marianela Fornerino ◽  
Axel deMarles
Keyword(s):  
Art Infusion

Ursula Graham Bower and Military Leadership

2018 ◽  
pp. 85-118
Author(s):  
Montgomery McFate
Keyword(s):  
World War Ii ◽  
Cultural Difference ◽  
Cultural Context ◽  
Cultural Adjustment ◽  
Military Leadership ◽  
Leadership Traits ◽  
Cultural Congruence ◽  
Cross Culture ◽  
Cultural Leadership

This chapter asks: how does a young, British woman succeed in leading a group of patriarchal, hierarchically organized, tribal head hunters? In Burma during World War II, Ursula Graham Bower recruited, trained and led a group of Naga head hunters successfully against the Japanese. She was the only woman to hold a de facto combat command in the British Army during WWII. This chapter distinguishes between transactional and transformational models of leadership, discusses some of findings on the role of gender in transformational leadership and then examines the literature on cross-cultural leadership, which indicates that roles and norms of leadership depend on the cultural context. If desirable leadership traits are culturally dependent, then it seems likely that the Naga would not have accepted Bower as a leader under any circumstances. Yet, in a society where leadership was hereditary, male, and based on the collective, Ursula Graham Bower was able to lead the Naga successfully against the Japanese. This chapter considers the topics of cultural difference, cultural congruence, rapport and cultural adjustment in cross-culture in extremis military leadership.

The role of art infusion in enhancing pro-environmental luxury brand advertising

2022 ◽  
Vol 64 ◽  
pp. 102780
Author(s):  
Sara Quach ◽  
Felix Septianto ◽  
Park Thaichon ◽  
Reza Ashari Nasution
Keyword(s):  
Luxury Brand ◽  
Brand Advertising ◽  
Art Infusion

Cultural Congruence and Organizational Outcomes: The Role of HR Fit and Social Tightness

2016 ◽  
Vol 2016 (1) ◽  
pp. 13617
Author(s):  
Hilla Peretz ◽  
Yitzhak Fried ◽  
Ariel Levi
Keyword(s):  
Organizational Outcomes ◽  
Cultural Congruence

scholarly journals Internal marketing, employee satisfaction and cultural congruence of Gulf airlines

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Qian Chen ◽  
Rong Huang ◽  
Ka Ying Pak ◽  
Bing Hou
Keyword(s):  
Employee Satisfaction ◽  
Group Analysis ◽  
Internal Marketing ◽  
Cultural Congruence ◽  
Marketing Practice ◽  
Content Type ◽  
Managerial Implications ◽  
The Impact ◽  
Structured Questionnaire

Purpose Little empirical research has examined the role of culture on the internal marketing-employee satisfaction (ES) relationship, and even fewer studies focus on this subject in the airline sector. This paper aims to assess whether culture moderates the contribution of internal marketing to the satisfaction of employees from Gulf Cooperation Council (GCC) airlines. Design/methodology/approach The investigation is conducted via a structured questionnaire with 310 cabin crew members who work at three GCC airlines. Multi-group analysis was used within SmartPLS 3.0 to measure whether the impact of internal marketing on ES is moderated by cultural congruence. Findings The results reveal the practice of internal marketing contributes to ES in GCC airlines, while cultural congruence moderates the direct relationship between internal marketing and the satisfaction of airlines’ employees. The results indicate that airlines need to satisfy the cultural needs of employees to increase their satisfaction for successful internal marketing practice. Originality/value This study contributes towards assessing the moderation effects of cultural congruence on internal marketing practice in the airline sector. It contributes to the current literature on aviation research, as well as specific managerial implications for the airlines and managers to achieve higher competitiveness.

Art Infusion and the Pain of Spending Money : Focusing on the Role of Social Support

2017 ◽  
Vol 28 (1) ◽  
pp. 49-71
Author(s):  
Dongho Yoo ◽  
◽  
Jinhyun Yoo ◽  
Jieun Lee
Keyword(s):  
Social Support ◽  
Art Infusion

Strategic Indicators of the Role of Government in Developing Dubai as a Medical Tourism Hub

2020 ◽  
pp. 52-77
Author(s):  
Farooq Haq ◽  
Anita Medhekar
Keyword(s):  
Middle East ◽  
United Arab Emirates ◽  
Medical Tourism ◽  
Sustainable Tourism ◽  
Middle Eastern ◽  
Cultural Congruence ◽  
Melting Pot ◽  
Role Of Government ◽  
The Government

Medical tourism is a growing phenomenon in the Middle East. Dubai is strategically located to competitively attract patients from Islamic backgrounds given the cultural congruence with the Middle Eastern countries for medical tourism. Dubai is famous for its shopping, sightseeing, desert safaris, state-of-the art tourism facilities, and as a melting pot for Eastern and Western civilizations. The government of United Arab Emirates is playing a key role to support the development of Dubai as a medical tourism hub of the Middle East and diversify the oil-based economy in an innovative way. It is developing various niche tourism products and services embedded in the non-oil sectors of the economy by applying the five strategic indicators required to study the role of governments in planning and supporting sustainable tourism.

Artification strategies to improve luxury perceptions: the role of adding an artist name

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vicente Marin ◽  
Cristóbal Barra ◽  
Jorge Moyano
Keyword(s):  
Experimental Studies ◽  
High Quality ◽  
Content Type ◽  
Brand Quality ◽  
Main Effect ◽  
The Impact ◽  
Underlying Processes ◽  
Art Infusion ◽  
Insight Into

Purpose The purpose of this paper is to examine the impact of adding the name of an artist to an art-infused product as a way to improve luxury perceptions. Additionally, the underlying processes are explored through the mediation of perceptions of aesthetics, exclusivity and brand quality. Design/methodology/approach Two experimental studies were conducted with two independent samples of students (n = 215) and the general population (n = 291). A between-subjects design (artist name: present versus absent) was used to test the main effect and mediation, and it was replicated in two different conditions: low- and high-quality brands. Findings The results indicate that when an artist’s name is added to the description of an art-infused product, luxury perceptions improve significantly. These results are also explained by a significant complementary mediation of aesthetics, exclusivity and product quality. Originality/value This paper addresses important issues in the understanding of alternative ways to gain luxury associations through an artification strategy. This paper clearly contributes to expanding the effects of art infusion in branding, considering the use of artists’ names as a luxury perception booster. In addition, this paper provides insight into the underlying processes and guides marketers on how to manage potential artist collaborations in low- or high-quality brand contexts.

Visual art in advertising: new insights on the role of consumers’ art interest and its interplay with the hedonic value of the advertised product

2018 ◽  
Vol 27 (3) ◽  
pp. 262-276 ◽  
Author(s):  
Verena Hüttl-Maack
Keyword(s):  
Willingness To Pay ◽  
Mediation Model ◽  
Art Exhibitions ◽  
Content Type ◽  
Consumer Responses ◽  
Hedonic Value ◽  
Moderated Mediation Model ◽  
Art Infusion ◽  
Moderating Role

PurposeThis paper aims to build on research on the art infusion effect (Hagtvedt and Patrick, 2008a). It investigates the effect of using fine art in advertising and addresses additional factors that have not been assessed to understand and describe the process of art infusion more thoroughly. Thereby, the moderating role of the art interest of individuals and its interplay with the hedonic value of the product is studied. Effects on attitude and willingness to pay are revealed and the perceived value for money as a further mediating variable that drives the art infusion effect under some conditions is investigated. Moreover, the study examines the effect of the artwork’s familiarity.Design/methodology/approachThe experimental study follows a 3 (ad picture: photo, unknown painting, well-known painting) × 2 (art interest: low, high) × 2 (product type: highly hedonic, moderately hedonic) between-subjects-design. In total, 447 consumers were surveyed in museums, art exhibitions and neutral public spaces.FindingsFor a clearly hedonic product, the art infusion effect is independent of consumers’ art interest. For an only moderately hedonic and more ambiguous product, this effect only occurs for highly art interested individuals. Moreover, different mediating processes are revealed for these two product types in a moderated mediation model. An effect of familiarity cannot be verified.Originality/valueResearch on effects of art on consumer responses to brands and products is still very limited. In addition to existing research, this paper adds to the identification of boundary conditions and the explanation of drivers of the art infusion effect. Moreover, this is the first study that provides insights on how an artwork affects consumers’ willingness to pay.

Role of dactinomycin in the improved survival of children with Wilms' tumor

JAMA ◽  
1966 ◽  
Vol 195 (12) ◽  
pp. 1005-1009 ◽  
Author(s):  
D. J. Fernbach
Keyword(s):  
Wilms Tumor
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