A Structural Model for Examining how Destination Image, Perceived Value, and Service Quality Affect Destination Loyalty: a Case Study of Orlando

2012 ◽  
Vol 15 (4) ◽  
pp. 313-328 ◽  
Author(s):  
Soon-Ho Kim ◽  
Stephen Holland ◽  
Hye-Sook Han
Keyword(s):  
Service Quality ◽  
Structural Model ◽  
Perceived Value ◽  
Destination Image ◽  
Destination Loyalty

scholarly journals Analysis of the Relationship of Service Quality, Motivation and Destination Image to Destination Loyalty: A Case Study of Wonorejo Mangrove Ecotourism in Surabaya, East Java

2021 ◽  
Vol 10 (1) ◽  
pp. 46
Author(s):  
Anggi Novita Dewi ◽  
Zainal Abidin
Keyword(s):  
Service Quality ◽  
Destination Image ◽  
Destination Loyalty ◽  
The Past ◽  
Main Driver ◽  
Total Influence ◽  
Indirect Relationship ◽  
Relationship Of ◽  
The Relationship

Surabaya as the capital of East Java Province has a tourism attraction based on mangrove ecosystems namely Wonorejo Mangrove Ecotourism. Interest to the growth of loyalty to the destination depends on service quality, motivation, and destination image. Service quality as the heart of marketing and one of the concepts of loyalty success determines the sustainability of a tourist destination in the future. In addition, motivation is also considered as the main driver for traveling. However, this depends on destination image in the minds of tourists. The purpose of this study was to analyze the direct and indirect relationship between service quality and motivation towards destination loyalty, which is mediated by destination image. From 276 online and offline questionnaires distributed to local tourists who visited or visited the Wonorejo Mangrove Ecotourism in the past years, 182 questionnaires were filled in completely. Data analysis used WarpPLS to examine the relationship of influence between variables. The results showed that service quality and motivation had a positive and significant effect on destination loyalty directly or mediated by destination image. Destination loyalty can be effectively increased by encouraging visitor motivation supported by an increase in destination image because the value of the total influence was at the largest of 0.443.

scholarly journals Destination brand equity in tourism context: evidence on Iran

2016 ◽  
Vol 7 (3) ◽  
pp. 176-187 ◽  
Author(s):  
Bahram Kheiri ◽  
Masoud Lajevardi ◽  
Mehdi Mohsenipoor Golmaghani ◽  
Sina Fakharmanesh ◽  
Seyyedeh Sahar Mousavi
Keyword(s):  
Brand Equity ◽  
Perceived Value ◽  
Target Population ◽  
Tourism Industry ◽  
Destination Image ◽  
Survey Study ◽  
Destination Loyalty ◽  
Meaningful Relationship ◽  
Destination Brand

AbstractTourism industry provides an important source of income for many countries; it has been considered the second important industry of the 21st century. This study analyses the effect of destination brand equity on tourists’ intention to revisit. Kish Island was chosen for this case study. Components of destination brand equity include destination awareness, destination image, destination quality, perceived value, destination loyalty, satisfaction and intentions to revisit. This research is a descriptive and survey study. The target population was travelers who visited this island in the first half of 2013. The questionnaire was the research tool. Data were analysed using SPSS and LISREL. The results showed that there is a meaningful relationship between the destination awareness and perceived value, image destination and perceived value and satisfaction, destination quality and perceived value and destination loyalty, perceived value and destination loyalty, satisfaction and destination loyalty and intentions to revisit, and finally destination loyalty and intentions to revisit.

Determining factors of tourists’ loyalty to beach tourism destinations: a structural model

2019 ◽  
Vol 32 (1) ◽  
pp. 169-187
Author(s):  
Md. Kamrul Hasan ◽  
Shamsul Kamariah Abdullah ◽  
Tek Yew Lew ◽  
MD. Faridul Islam
Keyword(s):  
Service Quality ◽  
Structural Model ◽  
Perceived Value ◽  
Sampling Technique ◽  
Destination Image ◽  
Content Type ◽  
Beach Tourism ◽  
Managerial Knowledge ◽  
Indirect Relationship ◽  
Relationship Of

Purpose The purpose of this paper is to investigate and develop an integrated theoretical relationship by including destination image and attitudes into the quality-value-satisfaction-loyalty paradigm in the context of beach tourism. Design/methodology/approach A personal-administered survey was conducted using a convenient sampling technique to collect data from 601 tourists who had visited popular beach destinations in Bangladesh. Then, the structural relationships between the factors likely to affect tourist attitudes and loyalty were examined. Findings The findings reveal that both service quality and perceived values have a direct effect on destination image, tourist attitudes and satisfaction. Additionally, destination image and satisfaction significantly affect tourist attitudes and loyalty. Research limitations/implications The direct relationship of perceived service quality and perceived value with tourist loyalty was ignored in the model due to reporting consecutive indirect relationship between them in prior studies. Practical implications These findings contribute to the extension of theoretical and managerial knowledge, especially in a beach tourism setting, where little research has been done to investigate the proposed relationships. Originality/value The originality of this study lies in providing theoretical and empirical evidence regarding the effect of service quality and perceived value, especially on destination image and tourist attitude to behaviour in the loyalty model, which has been scarcely examined in the prior tourism literature.

scholarly journals Determinants of International Tourists’ Destination Loyalty: Empirical Evidence from Serengeti National Park in Tanzania

2021 ◽  
pp. 821-838
Author(s):  
Richard Matolo ◽  
Paul Salia ◽  
Vedasto Ndibalema
Keyword(s):  
Service Quality ◽  
National Park ◽  
Structural Equation ◽  
Perceived Value ◽  
Mediation Effect ◽  
Destination Image ◽  
Serengeti National Park ◽  
High Quality ◽  
Destination Loyalty ◽  
Positive Effects

This study was conducted to assess the determinants of tourists’ loyalty to Serengeti National Park (SENAPA) in Tanzania. The study involved 1,148 respondents who were international tourists visiting the park from March to December 2018. Data were collected using a structured survey questionnaire. Structural Equation Modelling (SEM) technique was used in the analysis. Findings revealed that service quality was a positive predictor of tourists’ loyalty. Accordingly, destination image and perceived value had positive effects on tourists destination loyalty. Also, satisfaction was found to have positive effect on destination loyalty. Furthermore, the findings revealed that satisfaction had a partial mediation effect on the relationship between service quality, destination image and perceived value on the one hand and destination loyalty on the other. It was concluded that provision of high-quality services increased tourists’ loyalty to the park. Similarly, tourists’ satisfaction and realization of value during their trips increased loyalty. The study calls for SENAPA management to strive to maintain high quality of services provided to tourists by introducing service provision charter that would guide the operations of different stakeholders inside the park. Also, the park’s management should make efforts that would enhance perceived value among the tourists by reviewing costs of items charged on tourists like park entry fees in view of making them competitive compared to similar parks found in Africa.

Island tourism: Participation behavior of tourists

2020 ◽  
Vol 48 (5) ◽  
pp. 1-11
Author(s):  
Hsiao-Ming Chang ◽  
Ching-Hui Lin
Keyword(s):  
Service Quality ◽  
Information Sources ◽  
Perceived Value ◽  
Behavioral Model ◽  
Positive Influence ◽  
Marketing Strategies ◽  
Destination Image ◽  
Travel Information ◽  
Quality Perceptions ◽  
Intention To Revisit

There is a lack of empirical research on tourists' participation behavior in island tourism. Therefore, we developed a behavioral model of this type of participation, including the variables of travel information sources, destination image, service quality, satisfaction, and perceived value. We adopted convenience sampling to survey 430 tourists who had participated in marine recreational activities while visiting Jibei Island in Penghu, Taiwan. The results of partial least squares analysis show that travel information sources affected the island's image and the service quality perceptions of tourists; and the island's image, service quality, satisfaction, and perceived value had a positive influence on tourists' behavioral intention to revisit the island and recommend it as a travel destination to family and friends. Our findings provide a reference for island tourism operators to formulate marketing strategies.

Revisiting Tourism Destination Image: A Holistic Measurement Framework Using Big Data

2021 ◽  
pp. 004728752110247
Author(s):  
Vinh Bui ◽  
Ali Reza Alaei ◽  
Huy Quan Vu ◽  
Gang Li ◽  
Rob Law
Keyword(s):  
Large Scale ◽  
Structural Model ◽  
Destination Image ◽  
Tourism Destination ◽  
Computational Framework ◽  
Four Dimensions ◽  
Tourism Management ◽  
Measurement Framework ◽  
Compare And Contrast

Understanding and being able to measure, analyze, compare, and contrast the image of a tourism destination, also known as tourism destination image (TDI), is critical in tourism management and destination marketing. Although various methodologies have been developed, a consistent, reliable, and scalable method for measuring TDI is still unavailable. This study aims to address the challenge by proposing a framework for a holistic measure of TDI in four dimensions, including popularity, sentiment, time, and location. A structural model for TDI measurement that covers various aspects of a tourism destination is developed. TDI is then measured by a comprehensive computational framework that can analyze complex textual and visual data on a large scale. A case study using more than 30,000 images, and 10,000 comments in relation to three tourism destinations in Australia demonstrates the effectiveness of the proposed framework.

Empirical Investigation of Relationship Among Destination Brand Equity Dimensions

2019 ◽  
Vol 10 (3) ◽  
pp. 74-90
Author(s):  
Vikrant Kaushal ◽  
Suman Sharma ◽  
Nurmahmud Ali
Keyword(s):  
Brand Equity ◽  
Empirical Investigation ◽  
Structural Model ◽  
Perceived Value ◽  
Perceived Quality ◽  
Destination Image ◽  
Mediating Role ◽  
Equation Modelling ◽  
Destination Brand

The concept of destination brand equity remains an intriguing area for scholars and practitioners, yet an empirical investigation of its structural composition and interrelationship among its constituent dimensions remains inadequate. This study proposes a theoretical model where in addition to assessing a model adequacy, mediation analysis has been carried out with the help of structure equation modelling. Specifically, it investigates the interplay among five crucial dimensions of destination brand equity: destination brand awareness, destination image, perceived quality, perceived value, and tourist loyalty. A structural model with mediating role of perceived value dimension has been empirically verified for an Indian tourism destination. The results indicate that perceived value is central to the realisation of impacts of destination image and perceived quality on loyalty shown by the tourists toward the destination. Drawing on the results of the analyses several implications have been put forward.

Customer Loyalty in Financial Sector: A case study of Commercial Banks in Southern Punjab

2014 ◽  
Vol 1 (1) ◽  
pp. 587 ◽  
Author(s):  
Syed Usman Ali Gillani ◽  
Dr. Abdul Ghafoor Awan
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Service ◽  
Customer Loyalty ◽  
Commercial Banks ◽  
Perceived Value ◽  
Financial Sector ◽  
Business Environment ◽  
Comprehensive Model

By considering the intense competitiveness and prevalent challenges in the current business environment, organizations can’t survive just focusing on attracting and capturing new customer but they have to choose the strategy that help in retaining the existing customers and enhanced their loyalty to the organization. So, in the customer service based industry, satisfied customers are no longer suitable, and the businesses have to explore the new ways to flourish and promote the loyalty of customers. The current study hypothesize that customer loyalty is significantly affected by the customer satisfaction and trust of the customers. Whereas, perceived value and service quality is important determinants to create the customer satisfaction and trust. The data was collected from different customers of various banks and the hypothesize links are tested. Results indicate that there is a significant relationship between customer satisfaction and trust with customer loyalty. It is also confirmed that service quality and perceived value are important antecedents of customer satisfaction and trust. The results present a comprehensive model in the financial sector to create and manage customer loyalty.

Higher education service quality, student satisfaction and loyalty

2019 ◽  
Vol 27 (4) ◽  
pp. 427-445 ◽  
Author(s):  
Viraiyan Teeroovengadum ◽  
Robin Nunkoo ◽  
Christian Gronroos ◽  
T.J. Kamalanabhan ◽  
Ashley Keshwar Seebaluck
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Student Satisfaction ◽  
Structural Model ◽  
Perceived Value ◽  
Second Order ◽  
Equation Modeling ◽  
Content Type ◽  
Education Service ◽  
Order Factor

Purpose The purpose of this study is to validate the higher education service quality (HESQUAL) scale using a confirmatory approach and test an improved structural model that predicts student loyalty from image, perceived value, satisfaction and service quality. In addition to validating the HESQUAL scale using a confirmatory approach, two other main limitations in the extant literature are addressed. Design/methodology/approach The model is tested using data collected from 501 students enrolled in different higher education institutions in Mauritius. A two-stage approach to structural equation modeling is used whereby the measurement model is first tested using confirmatory factor analysis and followed by the assessment of the structural model. Findings Importantly, results indicate that student satisfaction is influenced by technical service quality, image and perceived value, but not by functional service quality. Both dimensions of service quality however are significant predictors of image and perceived value. The study uses a comprehensive measure of service quality and demonstrates that it is worthwhile to consider functional service quality as higher-order model and clearly distinguish between functional and technical quality, as both the technical and functional aspects play an important role in shaping students’ perceptions and behaviors. Originality/value First, in the existing literature, service quality has not been considered as a second-order factor model in structural models of student satisfaction and loyalty, thus lacking either precision or parsimony. Second, the transformative quality aspect of higher education has been largely neglected in previous research testing such predictive models. The model delineates service quality into the functional and transformative (technical) aspects and treats functional service quality as a second-order factor comprising nine sub-dimensions.

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