How to Play Well in the Mobile Ecosystem

2009 ◽  
pp. 289-302
Author(s):  
Gail Rahn Frederick ◽  
Rajesh Lal
Keyword(s):  
Mobile Ecosystem

Behavioural Targeting in the Mobile Ecosystem

2016 ◽  
pp. 44-57
Author(s):  
José Luis Gómez-Barroso ◽  
Juan Ángel Ruiz
Keyword(s):  
Business Model ◽  
Personal Information ◽  
Personal Data ◽  
Intangible Asset ◽  
Mobile Environment ◽  
Comprehensive Description ◽  
Targeted Advertising ◽  
Mobile Ecosystem ◽  
Target Markets

Personal information is a key intangible asset for companies. In particular, for those companies that collect personal data to attract advertisers through being a channel to reach their target markets, i.e., through offering targeted advertising. A universe of always located and always connected potential consumers enhance the potential of behavioural targeting, which is seen as the business model on which the success of new mobile content, applications and services relies. This chapter aims to explain the implications of the use of behavioural targeting within the mobile environment. It provides an overview of the exploitation of personal data, a comprehensive description of the behavioural targeting ecosystem, and a view of the promises and pitfalls associated to the rise of mobility.

scholarly journals NEMESYS: Enhanced Network Security for Seamless Service Provisioning in the Smart Mobile Ecosystem

2013 ◽  
pp. 369-378 ◽  
Author(s):  
Erol Gelenbe ◽  
Gökçe Görbil ◽  
Dimitrios Tzovaras ◽  
Steffen Liebergeld ◽  
David Garcia ◽  
...  
Keyword(s):  
Network Security ◽  
Service Provisioning ◽  
Mobile Ecosystem ◽  
Smart Mobile ◽  
Seamless Service

The Role of Developer Multi-homing and Keystone Developers in Mobile Ecosystem Competition

2015 ◽  
Vol 2015 (1) ◽  
pp. 14157 ◽  
Author(s):  
Sami Hyrynsalmi ◽  
Arho Suominen ◽  
Matti Mäntymäki
Keyword(s):  
Mobile Ecosystem

Managing Identity Tensions during Mobile Ecosystem Evolution

2015 ◽  
Vol 30 (3) ◽  
pp. 229-244 ◽  
Author(s):  
Rikard Lindgren ◽  
Owen Eriksson ◽  
Kalle Lyytinen
Keyword(s):  
Service Provider ◽  
Information Service ◽  
Traffic Information ◽  
Future Research ◽  
Longitudinal Case Study ◽  
Digital Service ◽  
Effective Strategies ◽  
Ecosystem Evolution ◽  
Mobile Ecosystem ◽  
Service Ecosystem

The idea of an ecosystem suggests a holistic framing of how heterogeneous actors relate to one another and of the dynamics of their relationships. Because of the dynamics some relationships will become uncertain, posing significant challenge to the identity of participating organizations. Unfortunately, the Information Systems (IS) literature has not examined how organizations develop and negotiate their identities during ecosystem evolution. We fill this void by exploring identity challenges that Swedish Road Administration (SRA) faced while implementing the Radio Data System – Traffic Message Channel (RDS – TMC) traffic information service. Through a longitudinal case study we follow how SRA's inherited expectations, guiding norms, and standards of sense-giving about its identity prevented it from becoming a flexible service provider within an emerging mobile ecosystem. We record a constant clash – the identity tension – between the old inherited identity of a public road administrator and the aspiring new identity of a digital service provider. To enact a successful identity change, SRA had to engage in a series of change episodes whereby it deliberately implemented new routines that forged novel relationships with actors within the ecosystem. This permitted SRA to gradually align its identity to the evolving needs of the RDS-TMC service ecosystem. Our findings suggest that deliberate attempts to implement innovative mobile services – especially those involving public-private partnerships – trigger intriguing identity ambiguities and role dilemmas, and future research should therefore focus on effective strategies to identify, manage, and resolve inherent identity tensions.

Value Appropriation between the Platform Provider and App Developers in Mobile Platform Mediated Networks

2015 ◽  
Vol 30 (3) ◽  
pp. 245-259 ◽  
Author(s):  
Jungsuk Oh ◽  
Byungwan Koh ◽  
Srinivasan Raghunathan
Keyword(s):  
Success Factors ◽  
Revenue Sharing ◽  
Mobile Platform ◽  
Mobile Service ◽  
Value Appropriation ◽  
The Press ◽  
Theoretical Predictions ◽  
Mobile Ecosystem ◽  
Using Data ◽  
Platform Leadership

The mobile ecosystem has recently experienced a transition in platform leadership from network operators to mobile operating system providers. In each system the platform provider exerts effort in order to attract other firms for generativity and profitability. In this paper, we identify and analyze the working mechanism of one business practice that significantly influences the ecosystem's generativity and platform provider's profitability via value appropriation. Revenue sharing has become a common practice in the mobile ecosystem following NTT DoCoMo's radical revenue-sharing model contributing toward mobile service success in Japan. Studies further argue that offering a wide portfolio of services through an attractive or innovative revenue-sharing model is one of key success factors in the mobile ecosystem. However, app developers have continuously claimed that they do not receive their fair share and the press reports a substantial number of disputes concerning revenue sharing between the platform provider and app developers. We propose a new bargaining model, the modified apex game, that investigates how value is likely to be appropriated between the platform provider and app developers within a given mobile platform mediated network. We support our theoretical predictions using data collected from the early mobile ecosystem by a network operator as well as the iOS and Android mediated networks.

scholarly journals Political Leaders in the APP Ecosystem

2021 ◽  
Vol 10 (8) ◽  
pp. 307
Author(s):  
Raquel Quevedo-Redondo ◽  
Nuria Navarro-Sierra ◽  
Salome Berrocal-Gonzalo ◽  
Salvador Gómez-García
Keyword(s):  
Content Analysis ◽  
Mobile Devices ◽  
Mobile Applications ◽  
The Political ◽  
Discursive Construction ◽  
Political Commitment ◽  
Political Leaders ◽  
Political Sphere ◽  
Mobile Ecosystem ◽  
Heads Of State

This article analyzes the process of symbolic and critical-discursive construction of applications developed for mobile devices for some of the world’s most important heads of state through their manifestation in the ecosystem of mobile applications for iOS and Android. The sample includes 233 applications of 45 politicians from 37 countries. A content analysis-based method was applied to the discourse of these apps and users’ comments. The results reveal the dominant discourses in this scenario and identify the characteristics that influence their popularity, the influence of viral content and their reception in the connection between the mobile ecosystem and the political sphere. The discourse on the apps reveals a commercial interest and the existence of a diffuse diffusion of political commitment in terms of entertainment, parody and virality.

The Next-Generation Technologies

Tap ◽  
2017 ◽  
Author(s):  
Anindya Ghose
Keyword(s):  
Artificial Intelligence ◽  
Virtual Reality ◽  
Augmented Reality ◽  
21St Century ◽  
Instant Messaging ◽  
Smart Homes ◽  
New Age ◽  
Wearable Technologies ◽  
Connected Cars ◽  
Mobile Ecosystem

This chapter discusses emerging technologies, including wearable technologies, artificial intelligence, instant messaging and apps, smart homes and connected cars, smart wallets, and virtual reality/augmented reality. It concludes that there is a lot to explore with the technology and capabilities at hand today in the mobile world. At the same time, there is a lot in the future to be excited about as well. Within a few years, the mobile ecosystem and related technologies will transform our lives beyond recognition and usher in a new age. It will without doubt be recognized as one of the hallmark advancements that society has seen in the 21st century.

Sign in / Sign up

Export Citation Format

Share Document