The Impact of Using Digital Technology in Measuring the Marketing Performance

2020 ◽  
pp. 53-61
Author(s):  
Sebastian Bîrzu
Keyword(s):  
Digital Technology ◽  
Marketing Performance ◽  
The Impact

Harnessing Digital Technology to Strengthen the Culture of Reading at Public Libraries in South Africa

Mousaion ◽  
2020 ◽  
Vol 38 (3) ◽  
Author(s):  
Harry Ramothupi Matolong
Keyword(s):  
South Africa ◽  
Digital Technology ◽  
Public Libraries ◽  
Pilot Phase ◽  
Impact Measurement ◽  
Private Company ◽  
Line Survey ◽  
Gates Foundation ◽  
Formed Part ◽  
The Impact

Statistics and numerous authors have highlighted the reading crisis in South Africa. At the same instance, more people in South Africa are embracing the potential of digital technology to provide lifelong learning opportunities and also to strengthen the culture of reading. This study is framed against the backdrop and implementation of the Mzansi Libraries On-Line Project in South Africa – a project implemented in line with the Global Libraries Programme of the Bill & Melinda Gates Foundation. The study explored the potential of access to information of digital technology and the contribution of the project to inculcating a culture of reading at public libraries. A benchmark survey was conducted by an independent research company during the pilot phase of the project in 2015. This survey covered library users of the 27 libraries that formed part of the pilot phase, and a further 25 libraries from a representative sample across South Africa. An end-line survey was conducted through a private company towards the conclusion of the countrywide implementation in 2017, based on the Common Impact Measurement System which was customised for South Africa. The benchmark survey found that although ICT in libraries had been used by relatively few people in 2015, the impact of this technology tended to be positive and would be beneficial to the wider society by helping to redress societal imbalances, including education and the culture of reading. The end-line survey found increased benefits of library usage and library technical infrastructure to improve the lives of the communities involved.

The impact of literacy on intention to use digital technology for learning: A comparative study of Korea and Finland

2021 ◽  
pp. 102154
Author(s):  
Moonkyoung Jang ◽  
Milla Aavakare ◽  
Shahrokh Nikou ◽  
Seongcheol Kim
Keyword(s):  
Comparative Study ◽  
Digital Technology ◽  
Intention To Use ◽  
The Impact

Using digital technology for collective ethnographic observation: an experiment on ‘coming home’

2010 ◽  
Vol 49 (3) ◽  
pp. 445-463 ◽  
Author(s):  
Antoine Cordelois
Keyword(s):  
Digital Technology ◽  
Digital Tools ◽  
Functional Coupling ◽  
Home Automation ◽  
Ethnographic Approach ◽  
Ethnographic Observation ◽  
The Subject ◽  
Collaborative Analysis ◽  
The Impact ◽  
At Home

In this article, we use digital technologies (the Subcam and Webdiver) to capture, share and analyze collectively specific user experience. We examine the transition between ‘outside’ and ‘inside’ when people come home, and the steps needed to build the ‘being-at-home’ feeling. Understanding what ‘being at home’ means for the subject is part of our larger project of analyzing the impact of home automation. We provide a model which describes the relation between the home and its inhabitant as instrumental ‘functional coupling’, which, when achieved, provides the ‘at home’ feeling. This article illustrates how digital tools can make the ethnographic approach a collaborative analysis of human experience.

How Digital Transformation Improves Perceptions of Oil and Gas Industry

2020 ◽  
Vol 72 (12) ◽  
pp. 33-33
Author(s):  
Chris Carpenter
Keyword(s):  
Digital Technology ◽  
Public Perception ◽  
Business Models ◽  
Oil And Gas ◽  
Digital Technologies ◽  
Oil And Gas Industry ◽  
Production Optimization ◽  
Petroleum Engineering ◽  
Co2 Injection ◽  
The Impact

The final afternoon of the 2020 ATCE saw a wide-ranging virtual special session that covered an important but often overlooked facet of the unfolding digitalization revolution. While the rising wave of digital technology usually has been associated with production optimization and cost savings, panelists emphasized that it can also positively influence the global perception of the industry and enhance the lives of its employees. Chaired by Weatherford’s Dimitrios Pirovolou and moderated by John Clegg, J.M. Clegg Ltd., the session, “The Impact of Digital Technologies on Upstream Operations To Improve Stakeholder Perception, Business Models, and Work-Life Balance,” highlighted expertise taken from professionals across the industry. Panelists included petroleum engineering professor Linda Battalora and graduate research assistant Kirt McKenna, both from the Colorado School of Mines; former SPE President Darcy Spady of Carbon Connect International; and Dirk McDermott of Altira Group, an industry-centered venture-capital company. Battalora described the complex ways in which digital technology and the goal of sustainability might interact, highlighting recent SPE and other industry initiatives such as the GAIA Sustainability Program and reviewing the United Nations Sustainable Development Goals (SDGs). McKenna, representing the perspective of the Millennial generation, described the importance of “agile development,” in which the industry uses new techniques not only to improve production but also to manage its employees in a way that heightens engagement while reducing greenhouse-gas emissions. Addressing the fact that greater commitment will be required to remove the “tougher two-thirds” of the world’s hydrocarbons that remain unexploited, Spady explained that digital sophistication will allow heightened productivity for professionals without a sacrifice in quality of life. Finally, McDermott stressed the importance of acknowledging that the industry often has not rewarded shareholders adequately, but pointed to growing digital components of oil and gas portfolios as an encouraging sign. After the initial presentations, Clegg moderated a discussion of questions sourced from the virtual audience. While the questions spanned a range of concerns, three central themes included the pursuit of sustainability, with an emphasis on carbon capture; the shape that future work environments might take; and how digital technologies power industry innovation and thus affect public perception. In addressing the first of these, Battalora identified major projects involving society-wide stakeholder involvement in pursuit of a regenerative “circular economy” model, such as Scotland’s Zero Waste Plan, while McKenna cited the positives of CO2-injection approaches, which he said would involve “partnering with the world” to achieve both economic and sustainability goals. While recognizing the importance of the UN SDGs in providing a global template for sustainability, McDermott said that the industry must address the fact that many investors fear rigid guidelines, which to them can represent limitations for growth or worse.

The Impact of Regulatory Competition on Measures to Promote Pluralism and Cultural Diversity in the Audiovisual Sector

2007 ◽  
Vol 9 ◽  
pp. 239-259
Author(s):  
Thomas Gibbons
Keyword(s):  
New Media ◽  
Cultural Identity ◽  
Digital Technology ◽  
Cultural Policy ◽  
Global Market ◽  
Regulatory Competition ◽  
Market Place ◽  
Global Media ◽  
Satellite Broadcasting ◽  
The Impact

Communications are being transformed by the combination of digital technology and a global media economy. There is increased convergence between traditional broadcasting, cable distribution, satellite broadcasting, telecommunications and the Internet, which has boosted the sheer volume of programming and information that can be conveyed, and extended its reach at both domestic and international levels. Many will see these developments as an opportunity to promote new media products and to rationalise their operations in a global market place. Others may be concerned that the need to compete successfully in that market place will threaten the survival of local and national cultural identity. In terms of policy and regulation, states may be tempted to emphasise trade and industrial policy, intended to improve transnational competitiveness, at the expense of media and cultural policy, aimed at protecting pluralism and diversity.

scholarly journals Digital Transformation of the Informal Institutional Environment and its Impact on Social Entrepreneurship Taking into Account the Life Cycle

2020 ◽  
Vol 17 (4) ◽  
pp. 932-943
Author(s):  
A. Yu. Veretennikova ◽  
◽  
K. M. Kozinskaya ◽  
Keyword(s):  
Life Cycle ◽  
Social Entrepreneurship ◽  
Digital Technology ◽  
Institutional Environment ◽  
Informal Institutions ◽  
Practical Significance ◽  
Global Entrepreneurship Monitor ◽  
Theoretical Significance ◽  
The Impact ◽  
Digital Entrepreneurship

Social entrepreneurship is a relatively new form of solving problems in society. The development of social entrepreneurship depends on many factors, particularly the formal and informal institutional environment. The latter is undergoing rapid transformations driven by digital technology. The purpose of this study is to analyze and substantiate the impact of digitalization on the informal institutional environment at various stages of a social enterprise’s life cycle. The study uses the data on European countries provided by international reports the Global Entrepreneurship Monitor (GEM) and European Index of Digital Entrepreneurship Systems (EIDES). Methodologically, we rely on regression and correlation analysis methods. The study provides evidence of the significance of the Internet accessibility to households for the development of social entrepreneurship. The research also shows the features of informal institutions for social entrepreneurship. The theoretical significance of this study is that we showed the patterns of social entrepreneurship development, taking into account the digital component of informal institutions. As for the practical significance of the study, we have demonstrated that it is important to consider specific stages in the life cycle of an organization and their characteristics in designing economic institutions to stimulate the development of social entrepreneurship.

scholarly journals Research on the Impact Mechanism and Application of Financial Digitization and Optimization on Small- and Medium-Sized Enterprises

2021 ◽  
Vol 2021 ◽  
pp. 1-6
Author(s):  
Qiuxia Li
Keyword(s):  
Digital Technology ◽  
Positive Impact ◽  
Digital Technologies ◽  
Digital Economy ◽  
Scale Economy ◽  
Financing Constraints ◽  
Technological Revolution ◽  
The Impact ◽  
Scope Economy ◽  
Financial Technology

Background. With the continuous advancement of digital technology and the accelerated development of digital finance, the rise of digital finance has had a vital impact on the true evolution of SMEs. The digital economy has a significant positive impact on the productivity of SMEs. Method. This article first analyzes the digital level of SMEs, studies the incentive effect of digital finance on the level of technological revolution of SMEs, and analyzes the mitigation effect of digital finance evolution on the financing constraints of SMEs. At the same time, it also studies how to develop the digital economy and achieve high-quality business evolution. Result. The digital economy can promote the growth of enterprise productivity through four indirect ways: scale economy effect, scope economy effect, technological revolution effect, and management benefit effect. Conclusion. The Financial Technology Optimization program helps financial leaders adopt new digital technologies to optimize financial processes while minimizing disruption.

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