Consumer Engagement in the Context of Value Creation

2020 ◽  
pp. 33-67
Author(s):  
Jūratė Banytė ◽  
Rita Kuvykaitė ◽  
Asta Tarutė
Keyword(s):  
Value Creation ◽  
Consumer Engagement

Research Results of Gamification-Based Consumer Engagement in Value Creation in the Context of ICT Development

2020 ◽  
pp. 129-172
Author(s):  
Žaneta Piligrimienė ◽  
Agnė Gadeikienė ◽  
Rimantas Gatautis ◽  
Elena Vitkauskaitė
Keyword(s):  
Value Creation ◽  
Consumer Engagement ◽  
Research Results ◽  
Ict Development

Co-governance in the consumer engagement process: facilitating multi-beneficial value creation

2015 ◽  
Vol 24 (3-4) ◽  
pp. 327-345 ◽  
Author(s):  
Jimmie G. Röndell ◽  
David Sörhammar ◽  
Mikael Gidhagen
Keyword(s):  
Value Creation ◽  
Consumer Engagement ◽  
Engagement Process

The Conceptual Model of Gamification-Based Consumer Engagement in Value Creation

2020 ◽  
pp. 99-108
Author(s):  
Rimantas Gatautis ◽  
Jūratė Banytė ◽  
Rita Kuvykaitė ◽  
Regina Virvilaitė ◽  
Aistė Dovalienė ◽  
...  
Keyword(s):  
Conceptual Model ◽  
Value Creation ◽  
Consumer Engagement

Value Creation and Sport Management

2010 ◽  
Author(s):  
Sandalio Gomez ◽  
Kimio Kase ◽  
Ignacio Urrutia
Keyword(s):  
Value Creation ◽  
Sport Management

Intangibles and Value Creation in Network Agreements: analysis of Italian firms

2014 ◽  
pp. 45-70 ◽  
Author(s):  
Fabio Caputo ◽  
Barbara Livieri ◽  
Andrea Venturelli
Keyword(s):  
Value Creation

Designing a business unit and creating the first ever responsive kitchen

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Paolo FESTA ◽  
Tommaso CORA ◽  
Lucilla FAZIO
Keyword(s):  
Value Creation ◽  
Product Innovation ◽  
Research Laboratory ◽  
Direct Relationship ◽  
Multidisciplinary Approach ◽  
Design Thinking ◽  
Business Unit ◽  
Qualitative And Quantitative Analysis ◽  
Qualitative And Quantitative ◽  
The Relationship

Is it possible to transform stone into a technological and innovative device? The meeting with one of the main stone transformers in Europe produced the intention of a disruptive operation that could affect the strategy of the whole company. A contagious singularity. By intertwining LEAN methodologies and the human-centric approach of design thinking, we mapped the value creation in the company activating a dialogue with the workers and the management, listening to people, asking for ambitions, discovering problems and the potential of production. This qualitative and quantitative analysis conducted with a multidisciplinary approach by designers, architects and marketing strategists allowed us to define a new method. We used it to design a platform that could let all the players express their potential to the maximum. This is how the group's research laboratory was born, with the aim of promoting the relationship between humans and stone through product innovation. With this goal, we coordinated the new team, developing technologies that would allow creating a more direct relationship between man and surface, making the stone reactive. The result was the first responsive kitchen ever.

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