Marketing Strategies of the Company Development within the Transition to a Digital Economy

2021 ◽  
pp. 1373-1383
Author(s):  
Igor V. Semenov
Keyword(s):  
Digital Economy ◽  
Marketing Strategies

scholarly journals Digital transformation of marketing strategies of the construction small and medium-sized enterprises

2021 ◽  
pp. 30-45
Author(s):  
Kseniya Alekseevna Rayter
Keyword(s):  
Digital Literacy ◽  
Development Strategies ◽  
Digital Economy ◽  
Digital Transformation ◽  
Marketing Strategies ◽  
Strategy Formulation ◽  
Key Characteristics ◽  
Digital Development ◽  
Socioeconomic Crisis ◽  
The Impact

The subject of this research is the digital transformation of marketing strategies and development strategies of the construction small and medium-sized enterprises. The object of this research is the construction small and medium-sized enterprises in the conditions of modern digital economy and the global socioeconomic crisis caused by the COVID-19 pandemic. The goal of this article consists in the analysis of peculiarities of digital transformation of marketing strategies and development strategies of the construction small and medium-sized enterprises. The research data was collected via he method of in-depth interviews with the representatives of Russian construction small and medium-sized enterprises, and analyzed using the method of thematic analysis. The hypotheses were advanced and proved on the the impact of digital transformation of marketing strategies of the construction small and medium-sized enterprises upon their competitiveness in the conditions of modern digital economy. The article indicates the growing role of digital transformation of the construction small and medium-sized enterprises in the conditions of modern digital economy and global socioeconomic crisis caused by the COVID-19 pandemic. As a result of research, the author obtained the key characteristics of digital transformation of the construction small and medium-sized enterprises, including the questions of awareness of the informants about digitalization, digital transformation marketing strategies and development strategies of the informant companies, level of digital literacy of the employees of the construction small and medium-sized enterprises, barriers and changes in the process of digitalization, forecasts for the future digital development of the construction small and medium-sized enterprises, and personal perception of digital transformation by the informants. The acquired data can be used by the construction small and medium-sized enterprises in development of the technology for creating digital strategy, formulation of the corresponding scientific-methodological and practical recommendations in the area of their innovation development.

How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges

2021 ◽  
Vol 12 (2) ◽  
pp. 32-47
Author(s):  
Darrell Norman Burrell ◽  
Aikyna Finch ◽  
Eugene J. M. Lewis ◽  
Maurice Dawson ◽  
Karen D. Bovell
Keyword(s):  
Digital Communications ◽  
Digital Economy ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Sustainable Marketing ◽  
Printing Paper ◽  
Applied Knowledge ◽  
Media Practices ◽  
Cyber Marketing ◽  
Advertising And Promotion

Cyber marketing, digital communications, and social media practices for branding and marketing purposes have allowed colleges and universities to engage in sustainable/green marketing. For colleges, this means reducing advertising, marketing, and promotions costs in conjunction with lessening previous environmental impacts of printing, paper waste, mailing brochures, and college recruiter travel and transportation. Digital economy innovations in cyber marketing create channels for advertising and promotion without the carbon footprint issues of previous recruiting approaches. This paper uses a content analysis of the literature to explore how sustainable marketing approaches apply digital economy innovations in cyber marketing and digital communications for student global student marketing and recruiting. The goal is to gain actionable and applied knowledge about how sustainable marketing strategies apply digital economy innovations in cyber marketing and digital communication can influence the world of practice.

Consumer behavior and marketing strategies of the companies at the context of digitalization

2020 ◽  
pp. 160-168
Author(s):  
Natalia Korovnikova ◽  
Keyword(s):  
Consumer Behavior ◽  
Business Management ◽  
Digital Economy ◽  
Marketing Strategies

Review of collective monograph “Business management in a digital economy: Challenges and solutions”

scholarly journals Selling the Conceptual and Computational Value of Esri’s ArcGIS Platform

2017 ◽  
Author(s):  
Laura Beltz Imaoka
Keyword(s):  
Business Models ◽  
Digital Economy ◽  
Marketing Strategies ◽  
Cultural Interaction ◽  
Service Model ◽  
Non Profit ◽  
Data Platform ◽  
Platform Development ◽  
Open Geospatial Consortium

At a time when industries are struggling to monetize the diversification of information flows in the digital economy, the transition from a "software as a service" model to a platform takes on crucial importance. Platforms are complex technological infrastructures that host and exchange content, but they are also sites of cultural interaction, consumer-driven business models, and powerful metaphors driving the digital economy. Situating Esri’s ArcGIS platform within the Facebook-era of platform development offers ways of understanding how one of the world’s largest GIS innovation companies and therefore other market dominators deploy popular platform thinking into its business and marketing strategies, while at the same time adoption technological standards that are conducive to both consumers and profit-seeking activities. Under examination are branded appeals to user value and strategies to create the optimal market for platform adoption by making data platform ready. Esri's long-term support of the Open Geospatial Consortium (OGC), an international non-profit organization set to standardize geospatial data is one such social relation discussed. Considered are the democratic promises and practices that metaphorically hide the move towards "platform capitalism," where monopolies of the market structure the use and types of data being produced, distributed and consumed.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

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