scholarly journals Digital transformation of marketing strategies of the construction small and medium-sized enterprises

2021 ◽  
pp. 30-45
Author(s):  
Kseniya Alekseevna Rayter
Keyword(s):  
Digital Literacy ◽  
Development Strategies ◽  
Digital Economy ◽  
Digital Transformation ◽  
Marketing Strategies ◽  
Strategy Formulation ◽  
Key Characteristics ◽  
Digital Development ◽  
Socioeconomic Crisis ◽  
The Impact

The subject of this research is the digital transformation of marketing strategies and development strategies of the construction small and medium-sized enterprises. The object of this research is the construction small and medium-sized enterprises in the conditions of modern digital economy and the global socioeconomic crisis caused by the COVID-19 pandemic. The goal of this article consists in the analysis of peculiarities of digital transformation of marketing strategies and development strategies of the construction small and medium-sized enterprises. The research data was collected via he method of in-depth interviews with the representatives of Russian construction small and medium-sized enterprises, and analyzed using the method of thematic analysis. The hypotheses were advanced and proved on the the impact of digital transformation of marketing strategies of the construction small and medium-sized enterprises upon their competitiveness in the conditions of modern digital economy. The article indicates the growing role of digital transformation of the construction small and medium-sized enterprises in the conditions of modern digital economy and global socioeconomic crisis caused by the COVID-19 pandemic. As a result of research, the author obtained the key characteristics of digital transformation of the construction small and medium-sized enterprises, including the questions of awareness of the informants about digitalization, digital transformation marketing strategies and development strategies of the informant companies, level of digital literacy of the employees of the construction small and medium-sized enterprises, barriers and changes in the process of digitalization, forecasts for the future digital development of the construction small and medium-sized enterprises, and personal perception of digital transformation by the informants. The acquired data can be used by the construction small and medium-sized enterprises in development of the technology for creating digital strategy, formulation of the corresponding scientific-methodological and practical recommendations in the area of their innovation development.

scholarly journals THE POPULATION OF THE KALININGRAD REGION AND THE DIGITAL ECONOMY: A SOCIOLOGICAL ANALYSIS

Baltic Region ◽  
2021 ◽  
Vol 13 (3) ◽  
pp. 149-167
Author(s):  
Boris B. Podgorny
Keyword(s):  
Digital Literacy ◽  
Personal Information ◽  
Digital Economy ◽  
Digital Transformation ◽  
Survey Method ◽  
High Tech ◽  
Sociological Analysis ◽  
Programme Implementation ◽  
Digital Development ◽  
Kaliningrad Region

Since 2019, the Kaliningrad Region has run a regional programme for digital transformation as part of the national initiative The Digital Economy of the Russian Federation. The programme seeks to improve the quality of life by creating information infrastructure and streamlining public administration. The regional Ministry of Digital Development has presented a report on programme implementation, which placed emphasis on economic performance. The study employed the questionnaire survey method to carry out a sociological analysis of the regional population as a participant in digital transformation. Quota sampling was used to select 384 respondents. Slightly over a half of the population had a positive attitude to digitalisation, and about 20 per cent believed that the digital economy led to the degradation of society. The development of a high-tech economy was named the main advantage of digitalisation and proliferation of digital surveillance, its distinct disadvantage. Kaliningraders reported heavy use of digital technology. Yet, the low indices of digital literacy and personal information protection raise concerns. The findings, which supplement the regional digitalisation report with sociological data, may help in planning and delivering activities within the regional digital transformation programme.

scholarly journals The Role of Digital Maturity Assessment in Technology Interventions with Industrial Internet Playground

Electronics ◽  
2021 ◽  
Vol 10 (10) ◽  
pp. 1134
Author(s):  
Annabeth Aagaard ◽  
Mirko Presser ◽  
Tom Collins ◽  
Michail Beliatis ◽  
Anita Krogsøe Skou ◽  
...  
Keyword(s):  
Assessment Tool ◽  
Digital Transformation ◽  
Assessment Tools ◽  
Manufacturing Companies ◽  
Digital Interventions ◽  
Maturity Assessment ◽  
Industrial Internet ◽  
Digital Development ◽  
Key Dimensions ◽  
The Impact

The use of digital technologies such as Internet of Things and advanced data analytics are central in digitally transforming manufacturing companies towards Industry 4.0. Success cases are frequently reported, and there is clear evidence of technology interventions conducted by industry. However, measuring the impact and effect of such interventions on digital maturity and on the organizational adoption can be challenging. Therefore, the research aim of this paper is to explore how the combination of the different methods of Industrial Internet Playground (IIP) pilots, Shadow Infrastructure (SI) and digital maturity assessment can assist in conducting and documenting the technical, as well as organisational, impact of digital interventions. Through an elaborate literature review of existing digital maturity assessment tools and key dimensions in digital transformation, we have developed a digital maturity assessment tool (DMAT), which is presented and applied in the paper to identify digital development areas and to evaluate and document the effects of digital interventions. Thus, the paper contributes with new knowledge of how the IIP pilot and SI combined with digital maturity assessment can support effective, transparent and documented digital transformation throughout an organisation, as explored through theory and a practice case.

Risks of the Digitalization of Life of the Population and Ways of Decreasing Them

2021 ◽  
Vol 13 (4-1) ◽  
pp. 180-203
Author(s):  
Elena Stukalenko ◽  
Keyword(s):  
Quality Of Life ◽  
Digital Technologies ◽  
Well Being ◽  
Digital Economy ◽  
Digital Transformation ◽  
Negative Consequences ◽  
Short Period ◽  
The World ◽  
The Impact

Digital technologies, ubiquitous in our daily life, have radically changed the way we work, communicate, and consume in a short period of time. They affect all components of quality of life: well-being, work, health, education, social connections, environmental quality, the ability to participate and govern civil society, and so on. Digital transformation creates both opportunities and serious risks to the well-being of people. Researchers and statistical agencies around the world are facing a major challenge to develop new tools to analyze the impact of digital transformation on the well-being of the population. The risks are very diverse in nature and it is very difficult to identify the key factor. All researchers conclude that secure digital technologies significantly improve the lives of those who have the skills to use them and pose a serious risk of inequality for society, as they introduce a digital divide between those who have the skills to use them and those who do not. In the article, the author examines the risks created by digital technologies for some components of the quality of life (digital component of the quality of life), which are six main components: the digital quality of the population, providing the population with digital benefits, the labor market in the digital economy, the impact of digitalization on the social sphere, state electronic services for the population and the security of information activities. The study was carried out on the basis of the available statistical base and the results of research by scientists from different countries of the world. The risks of the digital economy cannot be ignored when pursuing state social policy. Attention is paid to government regulation aimed at reducing the negative consequences of digitalization through the prism of national, federal projects and other events.

The impact of financial and technological mergers and acquisitions on the world digital economy

2021 ◽  
Vol 14 (2) ◽  
pp. 174-189
Author(s):  
Natal'ya A. KHUTOROVA ◽  
Nikolai A. ROGASHKOV
Keyword(s):  
Global Economy ◽  
Banking Sector ◽  
Digital Economy ◽  
Digital Transformation ◽  
Payment Systems ◽  
Digital Inequality ◽  
Social Risks ◽  
High Volatility ◽  
Percent Contribution ◽  
The Impact

Subject. The COVID-19 pandemic brought IT companies to the leadership positions in terms of many aspects, as they contribute to a new reality and the development of digital economy. It also catalyzed the emergence of large ecosystems among financial institutions and technological giants. The M&A market mainly starts to shape global processes of the global economy digitalization, urging to scientifically comprehend the processes. Objectives. We conduct the critical analysis of the way the M&A market influences the digitalization of the global economy. Methods. Studying the M&A in the Fintech and Techfin segments, we applied methods of analysis, comparison and systematization of the information. Results. We revealed key trends in digital M&A deals, describe the impact and development of such processes in the Russian practice. Conclusions and Relevance. Every year M&A deals in the financial sectors and among IT corporations generates and raises over USD 250 billion in investment, thus making almost a 20-percent contribution to a growth in the digital economy. We found some understudies risks arising from digital M&A deals, such as deal planning risks synergy assessment risks, high volatility risks associated with prices for new companies, compliance risks, digital inequality risk and new social risks. Considering the Russian specifics and predominant positions of the banking sector, the digital transformation in Russia is noted to take place through the FinTech sector gaining momentum. To accelerate the digital constituent, it is reasonable to take the following efforts: introducing the digital Ruble as announced by the Bank of Russia, outlining a programs for supporting and encouraging national IT companies to develop non-banking payment systems and accelerate the digital transformation, connecting not only credit institutions, but also digital developers to the quick payment system of the Bank of Russia.

scholarly journals IMPROVEMENT OF THE DIGITAL TRANSFORMATION STRATEGY OF BUSINESS ON THE BASIS OF DIGITAL TECHNOLOGIES

2019 ◽  
Vol 6 ◽  
pp. 10-18
Author(s):  
Pavlo Hrynko
Keyword(s):  
Structural Model ◽  
Human Resources Management ◽  
Digital Economy ◽  
Digital Transformation ◽  
Enterprise Management ◽  
Theoretical Approaches ◽  
Digital Development ◽  
Digital Strategy ◽  
Characteristic Features ◽  
Practical Recommendations

This paper is a theoretical and methodological substantiation of the provisions for the transformation of business in the digital economy and the development of practical recommendations for the formation of an organization’s digital strategy. The characteristic features of changes in consumer behavior that contribute to improving the business management model in the digital economy through the development and implementation of a digital strategy are highlighted. The relevance of theoretical and methodological recommendations and organizational provisions of compositional management and the creation of a fundamentally new enterprise management subsystem are substantiated. Theoretical approaches to improving the organizational structure of enterprises in the digital economy are investigated. The goal and main trends in the field of human resources management are identified, which must be taken into account when forming the organization's digital strategy. The research models of the roadmap of digital transformation of the business, as well as the structural model of the digital development of the business model of the enterprise are presented.

scholarly journals Digital Economy as a Factor in the Technological Development of the Mineral Sector

2019 ◽  
Vol 29 (3) ◽  
pp. 1521-1541 ◽  
Author(s):  
V. S. Litvinenko
Keyword(s):  
Mineral Resource ◽  
Russian Federation ◽  
Digital Technology ◽  
Raw Materials ◽  
Technological Development ◽  
Digital Economy ◽  
Digital Transformation ◽  
Mineral Sector ◽  
The Russian Federation ◽  
The Impact

Abstract This article describes the impact of the global digital economy on the technological development of the mineral sector in the world. Due to the different specifics of the legislative bases of the investigated regions, such as the USA, China, EU, and Africa, the development of digital transformation is presented on the example of the Russian Federation in the context of world trends. The article presents an analysis of the possibilities of using straight-through digital technology in prospecting, design, development, and use of mineral resources. It describes a structure promoting the development of applied digital technology through research–education centers and international competence centers. This structure would allow forming the new competencies for personnel working in the digital economy. The underfunding of the information and computing infrastructure could be a significant challenge to the digital transformation of the economy. Creating the conditions for a reliable and secure process of generating, storing, and using data is the basis for protection from the cybersecurity hazard that could act as a brake on technology advancement. This article discusses the organizational and technological priorities of the development of the mineral resource sector on the example of the Russian Federation. The challenges for the mineral resource complex resulting from global changes can be taken on through technological changes of the industry. The article gives a thorough description of issues related to technological developments in the raw materials sector, oil refining industry, development of integrated and advanced mineral processing systems, and the use of household and industrial wastes. The research presents basic technology contributing to sustainable development, starting from exploration and production forecasting and up to sustainable planning and distribution of material and energy resources based on real-time data. It also pays special attention to the possibilities of creating digital platforms for the mineral sector. Digital integration, combining research areas, personnel, processes, users, and data will create conditions for scientific and technological achievements and breakthroughs, providing scientific and economic developments in related industries and, above all, in the global mineral and raw materials market.

scholarly journals Risks and threats to economic security in the digital economy

2021 ◽  
Vol 110 ◽  
pp. 01028
Author(s):  
Irina Kirishchieva ◽  
Mikhail Skorev ◽  
Oksana Mishchenko ◽  
Tatiana Grafova
Keyword(s):  
Production Efficiency ◽  
Economic Security ◽  
Digital Economy ◽  
Social Nature ◽  
Destabilizing Factors ◽  
Digital Development ◽  
Effective Use ◽  
The Impact ◽  
Productivity And Competitiveness

The economic security of the company is the state of protection of the vital interests of the enterprise from the impact of internal and external destabilizing factors and threats, the emerging management and collective enterprise through the effective use of its resources, as well as the implementation of measures of economic, legal, organizational, technical, technological and social nature. -psychic directed and stable functioning of the enterprise both in the current and in the long term. Digitalization is bringing changes to the country’s economy. The volume of services, the use of labor, investment in physical and human capital, technologies and their diffusion, the use of trade services, including financial, legal, managerial, informational and consulting, and is reflected in production efficiency, labor productivity and competitiveness, culture, lifestyle and system of values. The presented risks and threats to the security of an enterprise in a digital economy emphasize the need to improve the electronic security system. At the same time, the features of the process of ensuring electronic safety in the context of digital development lie in the development and use of tools for identifying and assessing risks, indicators and indicators of the level of economic security, providing subsystems, including information, technological, personnel, investment, regulatory and legal components.

scholarly journals COVID-19 - Digital Transformation and Digital Competency

2021 ◽  
Vol 9 (3) ◽  
Author(s):  
P Venkat Kamesh
Keyword(s):  
Digital Literacy ◽  
Small And Medium Enterprises ◽  
Developed Countries ◽  
Digital Transformation ◽  
Common People ◽  
Working Paper ◽  
The World ◽  
Digital Payments ◽  
Medium Enterprises ◽  
The Impact

The COVID-19 pandemic has caused serious and long-term disturbances in people's lives all over the world, in both developing and developed countries. This has led to financial crisis and great depression in the GDPs of many countries. It has not only impacted the Multi-National Businesses (MNCs) but also disturbed the Small and Medium Enterprises (SMEs) and life’s of man vulnerable people. As the crisis continues, the pandemic's pervasive impacts, which have affected every part of our communities, continue to unfold, leaving profound marks on people's livelihoods and countries' economies that are likely to persist for several years after the pandemic has ended. As part of the global response to COVID-19, the digital technology industry especially Fintech (Financial Technology) has been instrumental in creating and delivering services and technologies that have mitigated, at least in part, the pandemic's effect on multiple aspects of people's lives in every part of the world. The Fintech companies and Start-ups have played a tremendous role in mitigating the inconvenience for the common people by implementing the next generation solutions for everyone and the people were quick to adopt to such a change. The interest and surge of usage of Fintech applications (Digital applications related to Finance/Payments/Banking/Ecommerce) carries in preserving people’s livelihoods and businesses that have been, and continue to be, threatened by the pandemic COVID-19. This working paper will discuss about the impact of digital payments in the developing country like India during COVID-19, Pre-COVID-19, evolution of digital transformation in India from the past few years, People adoption to digital technologies, digital literacy intensification in emerging markets and also discusses the future trends of Fintech and its impact on consumers and businesses even after the pandemic ends.

scholarly journals GRAPHIC DESIGN IN THE AGE OF DIGITAL TRANSFORMATION

2022 ◽  
Vol 04 (01) ◽  
pp. 417-431
Author(s):  
Nsiyf Jassem MOHAMMED
Keyword(s):  
Design Process ◽  
Graphic Design ◽  
Theoretical Framework ◽  
Digital Transformation ◽  
Digital World ◽  
Digital Development ◽  
The Status ◽  
Design Activities ◽  
History Of ◽  
The Impact

In the midst of economic and consumer competition between companies and industrial ‎institutions, graphic design emerges as an active actor in the sustainability of the ‎advertising and media cycle alike, a role that would not have been important without the ‎tireless work carried out by designers in various design activities, especially after entering ‎into the digital experience. He benefited from it and kept pace with the new ‎developments of quality, and it is useful to point out that the motives of digital ‎development have reinforced the values that the design worked on, and today it is ‎witnessing many transformations in a digital world that is constantly evolving, ‎transformations related to the core of the designer’s work and what he offers in work ‎sites based on Decades of traditional experiences that designers have been working with, ‎and the trend towards traditions and modern digital frameworks that have been ‎reinforced by the increase in related digital applications and software in a remarkable ‎qualitative shift that indicates an important stage in the design process that extends to ‎centuries of work and technical development.‎ The current research explores some of the turning points of this procession with ‎important articulated transformations, based on the question that:‎ What is the status of graphic design in the age of digital transformation? The ‎importance of the research lies in the following:‎ ‎-Theoretical dimension: It can be useful in enhancing the theoretical framework of the ‎graphic design process and the transformations it has witnessed in the digital age.‎ ‎-Applied dimension: it can benefit those interested and working in the matter of graphic ‎design, and the research aims to: Identify the problems of graphic design in the age of ‎digital transformation. The theoretical framework includes the following topics:‎ ‎-What is digital transformation?‎ ‎-A brief history of graphic design ‎-Graphic design from traditional to digital The impact of digital technologies on graphic design.

scholarly journals Measuring digital transformation impact in Jordan: A proposed framework.

2021 ◽  
Vol 2 (1) ◽  
pp. 14-26
Author(s):  
Mohammad Adaileh ◽  
Ali Alshawawreh
Keyword(s):  
Business Environment ◽  
Digital Economy ◽  
Digital Transformation ◽  
Future Research ◽  
Empirical Examination ◽  
Public Sector Innovation ◽  
Positive Attitudes ◽  
The Government ◽  
Smart Specialization ◽  
The Impact

The digital transformation vision (REACH 2025) is essential for transformation and enabling individuals, sectors, and companies in Jordan to adopt digital solutions and build a robust ground in conducting business. The government in Jordan launched the REACH2025 Vision in 2016, and it has taken many serious measures to bring sectors, companies, and individuals to virtual digital by 2025. This government's vision consisted of seven dimensions (Smart Specialization and demand-driven innovation, Public Sector Innovation, Tech Start-ups and Entrepreneurs, ICT Skills, Capacity and Talent, Enabling Business Environment, Smart digital economy infrastructure, and Governance), and 18 actions to implement over ten years. The researchers used these dimensions to build a framework to measure the impact of government progress on enabling individuals, sectors, and companies, on productivity, and encouraging investment. The researchers used a sample of 196 respondents from various disciplines to figure out attitudes and evaluate government actions. The researchers also used responses to validate the proposed theoretical framework in the components of the digital economy. The results revealed positive attitudes towards the development and implementation, and excellent in some areas, while some measures need strengthening and re-evaluation. The study recommended employing the proposed framework to measure the actual impact of the digital transformation. The study also advises leading future research towards further empirical examination to validate the framework proposed.

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