According to Knight and Cavusgil (2004) a course that can be split to consider
the phenomenon of the Born Global, is to accept that the creation of new
enterprises is one of the fundamental pillars of the economic and social
development of a country, especially those of this type because they allow to
successfully address international markets, by the permanent implementation
of innovation processes the application of deep knowledge and skills in the field
of international undertaking on the part of their owners and through their
processes of export, leverage a distinctive mix of strategies and guidelines that
make it easier for them to get more successfully to internationalize your
products and services, making the process of internationalization of a country,
enabling the processes of trade between blocks, regions, countries, etc.
Colombia to increase the number of international treaties with various countries
in very different latitudes allows you to extend the possibility of participating in
a greater crucible of possibilities for trading goods and services; invites us to
analyze what is happening at this time with the formation of companies with
international orientation in our country; Government policies that support this
kind of intentions, the regulatory framework that underpins the processes of
enterprise internationalization, among other elements, and its impact on
employers, who are facing the challenge of meeting the new global demands.
The theoretical basis that occurs, is based on studies on Born Global companies,
obtained through interviews to this type of business in the city of Bogotá; such
as the innovative capacity of the latter, knowledge of international trade as an
alternative to successfully enter foreign markets, a significant number of
contacts abroad, international entrepreneurship culture, the permanent search
for effects of differentiating its products and services, allowing them to access
positions of privilege within market segments in that move.
Analysing Social Capital and Product Innovativeness in the Relationship Evolution of Born-Global Companies the Mediating Role of Knowledge Acquisition
