Addressing Social Problems Through Social Enterprise: The Role of Marketing

Author(s):  
Judith Madill
Author(s):  
Chinmoy Bandyopadhyay ◽  
Subhasis Ray

Social enterprises are created to solve social problems through market-based interventions. While the existing literature describes the types and nature of marketing in social enterprises, the role of relationship marketing in social value creation has not been considered. This chapter explores the role of a relationship approach to marketing to enhance the acceptability of social enterprises and their innovative solutions. The chapter uses an illustrative case of an Indian social enterprise. The case describes how a social enterprise uses relationship marketing with their stakeholders for the successful adoption of social innovation and its sustainability. The findings indicate three enabling factors for relationship marketing: customer-orientedness, mutual trust and commitment, and a supportive institutional setup. A relationship marketing approach helps social enterprises in two ways, co-creation of value and customization of the offering. The case contributes to our understanding of the role and relevance of strategic marketing approaches in addressing social problems.


2019 ◽  
Vol 29 ◽  
pp. 49-57
Author(s):  
Sergey V.  Lebedev ◽  
Galina N.  Lebedeva

In the article the authors note that since the 1970s, with the rise of the Islamic movement and the Islamic revolution in Iran, philosophers and political scientists started to talk about religious renaissance in many regions of the world. In addition, the point at issue is the growing role of religion in society, including European countries that have long ago gone through the process of secularization. The reasons for this phenomenon, regardless of its name, are diverse, but understandable: secular ideologies of the last century failed to explain the existing social problems and give them a rational alternative.


NASPA Journal ◽  
1997 ◽  
Vol 34 (3) ◽  
Author(s):  
Michael H. Persons ◽  
David Lisman

This is an optimistic, and useful, book written at a pessimistic time. In an era when the nation faces many social problems - including alienation from the government and work, the fragmentation of the family, and an expanding materialism - this book promoting civic literacy approaches to service learning and seeks to help educators in their efforts to redefine the role of civics in contemporary society. The civic literacy approach to service learning is defined as pedagogy that combines community service and academic instruction and that focuses on critical, reflective thinking and civic responsiblity. The editors challenge community colleges to act as catalysts for a national movement of community renewal, suggesting that they may be our best hope for finding ways to solve our social problems.


Author(s):  
Eric Schliesser

This chapter articulates Adam Smith’s philosophy of science. The first section emphasizes the significance of Smith’s social conception of science—science takes place, not always comfortably, within a larger society and is itself a social enterprise in which our emotions play a crucial role. Even so, in Smith’s view science ultimately is a reason-giving enterprise, akin to how he understands the role of the impartial spectator. The second and third sections explain Smith’s attitude to theorizing and its relationship, if any, to Humean skepticism. Smith distinguishes between theory acceptance and the possibility of criticism; while he accepts fallibilism, he also embraces scientific revolutions and even instances of psychological incommensurability. His philosophy is not an embrace of Humean skepticism, but a modest realism. Finally, the chapter explores the implications of Smith’s analysis of scientific systems as machines.


2018 ◽  
Vol 18 (2) ◽  
pp. 171-186 ◽  
Author(s):  
Gemma Burgess ◽  
Daniel Durrant

Time Credits are a form of community currency based upon the reciprocal exchange of time and represent an interpretation of ‘time banking’ by a UK social enterprise, Spice. This article sets out the contribution made by research on Time Credits to the theory and practice of co-production in public services. Time Credits are intended to improve wellbeing through volunteering and ultimately increase economic participation. There is a focus on communities exhibiting high levels of deprivation within a small Cambridgeshire town (Wisbech, UK) which is geographically isolated and characterised by low-skilled, agri-food based employment opportunities that attracted high levels of inward migration from the A8 EU accession countries. In separating the rhetoric from the reality of co-production, the research aims to shed some light upon the extent to which such initiatives can realistically engender a shift towards a more reciprocal economy in the context of an ongoing programme of fiscal austerity.


2016 ◽  
Vol 19 (3) ◽  
pp. 350-360 ◽  
Author(s):  
Colin Macleod

This paper offers a critical commentary on Mark Bevirʼs recent book A Theory of Governance from the perspective of normative political philosophy. It explores three ways in which Bevirʼs analysis can be brought into dialogue with political philosophy. First, it considers the role of generalizations in successful explanations of social phenomena. Second, it explores how a decentred theory of governance can help identify solutions to important social problems. Third, it explores the relation between Bevirʼs account of governance and theories of deliberative democracy.


2022 ◽  
Vol 175 ◽  
pp. 121360
Author(s):  
Tong He ◽  
Martin J Liu ◽  
Chee Wei Phang ◽  
Jun Luo
Keyword(s):  

Author(s):  
Hatem Bata

Technology plays a fundamental part in teenagers' lives since the majority of them are deemed digital natives having grown using communications, media, and digital technologies. As technology evolves, it becomes more available and more affordable to more young people. There are 104 countries where 80% of youth have internet connection. In Africa and Asia, there are more females online than males. Several educators, academics, and public health practitioners expect technology to be a remedy to all social problems or a cause for all evil in the world due to the ubiquity of technology. This chapter takes a skeptical outlook at technology by demonstrating how technology could be a cause of social problems and also be a part of the solution if used properly. The author attempts to refute the notion of technological determinism. This chapter aims to look at the role of media, communication, and educational technology, and their relationship with teenage pregnancy.


2005 ◽  
Vol 9 (2) ◽  
pp. 131-155 ◽  
Author(s):  
Lee Jussim ◽  
Kent D. Harber

This article shows that 35 years of empirical research on teacher expectations justifies the following conclusions: (a) Self-fulfilling prophecies in the classroom do occur, but these effects are typically small, they do not accumulate greatly across perceivers or over time, and they may be more likely to dissipate than accumulate; (b) powerful self-fulfilling prophecies may selectively occur among students from stigmatized social groups; (c) whether self-fulfilling prophecies affect intelligence, and whether they in general do more harm than good, remains unclear, and (d) teacher expectations may predict student outcomes more because these expectations are accurate than because they are self-fulfilling. Implications for future research, the role of self-fulfilling prophecies in social problems, and perspectives emphasizing the power of erroneous beliefs to create social reality are discussed.


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