Managing Negative Publicity on Social Media

2016 ◽  
pp. 20-29 ◽  
Author(s):  
Himadri Barman
Keyword(s):  
Social Media ◽  
Real Life ◽  
The Social ◽  
The Face ◽  
Negative Publicity

The Chapter talks about the importance of social media from the view of publicity for an organization. It talks about a few real life situations where organizations have suffered as a result of negative publicity on the social media. That negative publicity can be a disaster for the organization is emphasized. The chapter lists out the causes of negative publicity for an organization in the social media and how it can be tackled as is found in existing literature on negative publicity in the social media. The chapter ends with a series of guidelines to get back on track in the face of negative publicity in the social media.

scholarly journals Student Writen Conversation In The Midst Of Social Media Era

2020 ◽  
Vol 5 (1) ◽  
pp. 12-18
Author(s):  
Eko Kuntarto
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Positive Attitude ◽  
Negative Impact ◽  
Group Discussion ◽  
Real Life ◽  
Real Relationship ◽  
The Social ◽  
Data Source ◽  
Oral Interaction

This research aimed to explain the model of writen conversationin the social media era, such presence of WhatsApp (WA) as well as to explore some of the positive contributions of WA used in building the Real Life Communication. By applying the Exploratory design, this research involved 4 participants as a purposively selected data source with indicators as WA users. Data were collected through Focus Group Discussion, Interview, and Observation and analyzed by several stages i.e. data reduction, displaying data, categorizing, and verifying and concluding. The results showed that Indonesia writen conversationcan decrease as the dominant use of WA was not wise. Nevertheless, the use of WA applications also had some positive contributions in building a real relationship. Finally, the assumption that the negative impact of using the WA application should be able to change the mindset and positive attitude in initiating and defending an oral interaction.

Measuring the Impact of Social Media

2011 ◽  
pp. 24-36 ◽  
Author(s):  
Kimiz Dalkir
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Evaluation Method ◽  
Real Life ◽  
Work Processes ◽  
The Social ◽  
Post Test ◽  
The Impact

This chapter focuses on a method, social network analysis (SNA) that can be used to assess the quantity and quality of connection, communication and collaboration mediated by social tools in an organization. An organization, in the Canadian public sector, is used as a real-life case study to illustrate how SNA can be used in a pre-test/post-test evaluation design to conduct a comparative assessment of methods that can be used before, during and after the implementation of organizational change in work processes. The same evaluation method can be used to assess the impact of introducing new social media such as wikis, expertise locator systems, blogs, Twitter and so on. In other words, while traditional pre-test/post-test designs can be easily applied to social media, the social media tools themselves can be added to the assessment toolkit. Social network analysis in particular is a good candidate to analyze the connections between people and content as well as people with other people.

scholarly journals MEDIA SOSIAL SEBAGAI RUANG PUBLIK ANTARA NETIKET DAN NETIZE

2016 ◽  
Vol 1 (2) ◽  
pp. 203
Author(s):  
Sri Ayu Astuti
Keyword(s):  
Social Media ◽  
New Media ◽  
Real Life ◽  
Legal Issues ◽  
Ethical Problems ◽  
Communication Ethics ◽  
Mainstream Media ◽  
Language Style ◽  
The Social ◽  
The World

Form of communication that thrives on social media, users or citizens of social media termed as netizen were not wise enough in using their language style so that it causes the ethical problems of communication. The problem of communication ethics that began in cyberspace continues to be legal issues and many disputing parties choose to solve the problems of communication ethics violations into the legal issues in the realm of justice. Social media as new media is also called as the fifth pillar of democracy as deemed able to perform the functions of the mainstream media and even correct the existence of the mainstream media which has the force of law and untouchable. And there is none of the institutions that belong to third pillar of democracy is dare to correct. It is different with social media as the fifth pillar of democracy, where the social media people are very observant and decisive in response to the mistakes of the mainstream media. The watch dog function, has now moved to citizens social media with massive in the quiet room attractively run the control in various aspects of people’s real life. The world of taboo to correct the mistakes of the mainstream media has now become a reality in one attitude and one word to enforce the truth.

scholarly journals Pragmatics of Crisis-Motivated Humour in Computer Mediated Platforms in Nigeria

2018 ◽  
Vol 4 (3) ◽  
pp. 6-17 ◽  
Author(s):  
Ayodele James Akinola
Keyword(s):  
Social Media ◽  
Life Experiences ◽  
Real Life ◽  
Ethnography Of Communication ◽  
Political Leaders ◽  
Second Person ◽  
Computer Mediated ◽  
The Social ◽  
High Level ◽  
Scholarly Attention

Humour, an established means of releasing stress and tension has attracted scholarly attention over the years. In the Nigerian discourse context, studies on Crisis-Motivated Humour (CMH) via CMC platforms are scanty. This paper investigates humour shared through the social media which reflects the socioeconomic/political challenges in Nigeria in order to identify CMH as a form of humour through which real-life experiences of other people can be understood. Ethnography of Communication and Pragmatic act theory serve as the theoretical framework. Ten anonymous humorous compositions were randomly selected from WhatsApp and Facebook. CMH is a creative composition of jokes which reflects the Nigerians’ experiences, perceptions, imaginations and assumptions. They are purposefully composed by Nigerians, in order to downplay the effects of the crisis and bring temporary reliefs to the audience. These jokes elicit amusement, high-level wits and satirise the crisis situation(s). CMH are composed mainly in English with a blend of pidgin and a reflection of some Nigerianism. They are replete with verifiable, but exaggerated facts deployed through varying practs. Use of the first person singular pronoun ‘I’ and second person singular/plural ‘you’ with the use of simple present tense of verb among other grammatical elements, are a norm. All these make some of the jokes believable and also establish CMH as a unique genre of humour with an unlimited audience. CMH are often preserve-able and re-usable and thus serve as a relevant medium through which political leaders can assess the plights of the populace and access first-hand information on the ‘real’ impacts of the crisis.

scholarly journals PRESENTASI DIRI NETIZEN dalam KONSTRUKSI IDENTITAS di MEDIA SOSIAL dan KEHIDUPAN NYATA

2016 ◽  
Vol 15 (2) ◽  
pp. 103
Author(s):  
Nuriyatul Lailiyah
Keyword(s):  
Social Media ◽  
Real Life ◽  
Research Data ◽  
Positive Part ◽  
Self Presentation ◽  
The Real ◽  
Construction Of Identity ◽  
The Social ◽  
Media And Identity ◽  
Depth Interviews

In real life we often took identity as something given. Social media gave users the opportunity to present themselves as they wished. Social media gave chances to people to choose the kind of person they wished to be in social medai. People could then construct their identity the same as or different from their true selves in the real world.This study aimed to identify and understand the self-presentation of social media users in the construction of identity in social media and identity in real life. The study was conducted through the methods of phenomenology and avatar research. Data was gathered by by in-depth interviews and observations in informants social media accounts.The results showed several findings, namely: construction of identity in social media take the positive part of identity in the real world, informants consistently set a certain image in the social media in match to their expectations, social media became a mean of users personal branding. Informants also divided into two categories: first, the group that consistently maintain the image they were trying to build. second, groups that occasionally appeared different from the image they wanted to construct.

Posthumane Selbstdarstellung und interaktive Gegenwartsflucht.

2018 ◽  
Vol 2018 (1) ◽  
pp. 97-106
Author(s):  
Roberto Simanowski
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Cultural Change ◽  
Real Life ◽  
The Self ◽  
Digital Culture ◽  
Self Reflection ◽  
The Social ◽  
Contemporary Life ◽  
Media Practices

This article develops the hypothesis that the intensified self-portraying and self-exhibition so characteristic of many of today’s social-media practices do not correlate with intensified self-reflection but, on the contrary, indicate a tendency towards self-loss. However, it would be wrong-headed to blame the social networks for distracting from real life. Rather, it is the loss of reality in the real life of contemporary life-worlds that renders social networks an enticing narcissistic way out of an existential horror vacui manifesting itself in new ways within digital culture. In diagnostic terms we can speak of a cultural change towards a posthuman narration of the self. Three vectors of this posthuman narration of the self are distinguished: From word to number, from mechanism to automatism, and from option to obligation

scholarly journals The Social Media Experiences of Long-term Patients: Illness, Identity, and Participation

2016 ◽  
Vol 37 (1) ◽  
pp. 57-70 ◽  
Author(s):  
Brita Ytre-Arne
Keyword(s):  
Social Media ◽  
Internet Use ◽  
Media Use ◽  
Severe Illness ◽  
Social Media Use ◽  
Identity Narratives ◽  
The Social ◽  
The Face ◽  
Rare Opportunity

Abstract The present article investigates the meanings of social media use for long-term patients, focusing on a group of Norwegian bloggers diagnosed with myalgic encephalomyelitis (ME). This severe illness can confine patients to their homes for long periods of time, drastically reducing possibilities to participate on most social arenas and leaving Internet use as a rare opportunity for connection with the outside world. A qualitative analysis of interviews with ME bloggers investigates the meanings of social media use in this particular situation. Drawing on perspectives from research on patients’ Internet use, this phenomenon is analysed as management of identity narratives in the face of illness. However, the article further argues that the concept of participation provides a relevant supplementary perspective that highlights the societal and political relevance of these practices.

Consumer devotion to a different height

2016 ◽  
Vol 26 (4) ◽  
pp. 963-981 ◽  
Author(s):  
Mahmud Hassan ◽  
Luis V. Casaló Ariño
Keyword(s):  
Social Media ◽  
Content Type ◽  
Brand Communities ◽  
Defensive Strategies ◽  
Defensive Behaviors ◽  
The Social ◽  
Collection Data ◽  
Negative Publicity ◽  
Potential Damage

Purpose – Effective handling of negative word of mouth in the social media has dramatic impact on customer retention, deflects potential damage and improves profitability. Although marketers enact various defensive strategies to combat such negative publicity, consumers are increasingly acting on behalf of marketers and new value creating behaviors are noticed within virtual brand communities. The purpose of this paper is to explore the kind of consumers’ defensive behaviors present within Facebook brand communities (FBCs). Design/methodology/approach – A netnographic approach guided the data collection. Data were gathered by downloading messages; only the threads related to member’s defensive behaviors were downloaded and archived. This resulted to 34 pages of data with 418 individual comments and 6,257 words in total. Findings – Data reveals that defensive behavior is practiced within Facebook, noticing that more diverse types of defensive behaviors are practiced in high involved products. Also, defensive behaviors are more prevalent within utilitarian rather than hedonic brands. Research limitations/implications – This study suggests that marketers should be open to engage and empower consumers to fulfill the role of defending the brand within brand communities first. Originality/value – This work adds to previous literature on handling complaints in social media by analyzing how devoted consumers may defend the brand against negative remarks done by other consumers in FBCs. This study not only confirms that defensive behaviors are apparent within the eight FBCs considered, but also investigates possible differences between high and low involved brands and also utilitarian and hedonic brands.

scholarly journals Exploring the use of english in instagram and its influence on the user’s identity

2017 ◽  
Vol 3 (2) ◽  
pp. 37
Author(s):  
Tri Septa Nurhantoro ◽  
Novi Wulandari
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Native Speakers ◽  
Real Life ◽  
Interaction Model ◽  
The Social ◽  
The Subject ◽  
Use Of Social Media ◽  
Observation Method ◽  
Almost All

English has been used widely in almost all international forums. In line with the rapid use of social media, in this case Instagram, English is also widely used as the language of self-expression by most of its users, both native and non-native speakers. At least, this is what happened in Indonesia. Most of Indonesian Instagram users, especially youth, use English to write their caption. This phenomenon is important to explore since there is a belief that by actively using a foreign language, it will reduce the sense of nationality within oneself, and even it will lead to the loss of one’s identity. Identity today becomes a very important issue since it shows the sense of belonging of oneself in his/her social interaction. The thing is that the social interaction model in social media is much more complex than the interaction model in the real life. In social media, most of the users do not merely want to show who they really are. They tend to have certain motive on how they can be accepted and appreciated by other users. In other words, they want to be the subject of attention instead of being themselves. Therefore, the concept of identity becomes blurred. Based on the previous description, through the direct observation method, this research aims to seek whether the use of English influences the identity of Indonesian users.

scholarly journals Social reality in the context of social media and mobile technologies

2021 ◽  
Vol 2021 (154) ◽  
pp. 378-387
Author(s):  
Katarzyna ZAWIERUCHA ◽  
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Real Life ◽  
Social Reality ◽  
Mobile Technologies ◽  
Modern World ◽  
The Social ◽  
General Improvement ◽  
World Development

Purpose: The article focuses on defining the concept of mobile technology and social media and presenting the novum aspects most affecting the social reality. The aim of the article is to emphasize the importance of mobile technologies and the continuous development of information technology in terms of the importance of social media. As a result, the article presents opportunities and threats to the world resulting from the use of the described technologies and gives an opinion on the rapid development in this aspect. Design/methodology/approach: The considerations and analysis made it possible to identify the causes of excessive use of mobile technologies and to present the most commonly used types of social media. Findings: The article shows the essence of mobile technologies and the likely direction of development in this aspect. The article defines the social reality in the context of social media and analyzes the modern world determined by technologies. The information contained in the article shows the huge increase in the importance of mobile technologies at the expense of real life and shows the priority of general improvement of the quality of life in favor of addiction and manipulation. Originality/value: The information contained in the article defines the concept of mobile technologies, social media and social reality, presents selected issues related to these aspects and indicates the direction of world development in the context of the issues described.

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