Antecedents and Consequences of Employer Brand Equity: Toward a Conceptual Framework

Background: Health Systems Strategies play a key role in determining Adolescent Sexual Health outcomes. This study aims to review the literature on the relationship between Health Systems Strategies and Adolescent Sexual Health issues guided by Rodger's evolutionary concept analysis framework. The study further develops a Conceptual Framework that would guide a study that seeks to “Develop strategies to facilitate safe sexual practices in adolescents through Integrated Health Systems in selected Districts in Zimbabwe.” Methods: Adolescents, Health Systems, Sexual Health, and Strategies were used to search for published literature (in English) on Google Scholar, PUBMED, EBSCO, Cochran Library, and Science Direct. A total of 142 Articles and 11 reports were obtained, and the content was screened for relevance. This led to 42 articles and 03 reports being found suitable and relevant, and thus, the content was reviewed. Thematic analysis was done to identify attributes, antecedents, and consequences of Health Systems Strategies on Adolescent Sexual Health. These findings were then used to inform the development of the Conceptual Framework. Results: Key attributes, antecedents and consequences of Health System Strategies on Adolescent Sexual Health were identified. Strategies to Improve Adolescent Sexual Health outcomes were also identified. Conclusions: Different contextual factors influence policy changes and the consequences are mixed, with both positive and negative outcomes.

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A Conceptual Framework to Measure Brand Equity in Indian Banking & Financial Services Firms

IOSR Journal of Business and Management ◽

10.9790/487x-0631218 ◽

2012 ◽

Vol 6 (3) ◽

pp. 12-18

Author(s):

Debabrata Das

Keyword(s):

Conceptual Framework ◽

Brand Equity ◽

Financial Services ◽

Financial Services Firms

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A conceptual framework for using social innovation as an approach to local economic development

Africa’s Public Service Delivery and Performance Review ◽

10.4102/apsdpr.v9i1.565 ◽

2021 ◽

Vol 9 (1) ◽

Author(s):

Pontso Chomane ◽

Maréve I. Biljohn

Keyword(s):

Economic Development ◽

Content Analysis ◽

Conceptual Framework ◽

South African ◽

Social Innovation ◽

Local Economic Development ◽

Future Research ◽

Research Approach ◽

Antecedents And Consequences ◽

The Impact

Background: Approaches such as social innovation were visible during many of the responses that public-sector organisations, civil society, communities, and the private sector collaboratively implemented to address the issues of unemployment and the impact of economic challenges during the global COVID-19 pandemic. The use of social innovation as an approach to local economic development by South African municipalities, however, reveals a research gap in terms of a conceptual framework for enabling such use.Aim: This article explores a conceptual framework for using social innovation as an approach to local economic development by South African municipalities.Setting: Conventional top-down local economic development approaches by South African municipalities have become inadequate for dealing with contemporary local economic development challenges. Such inadequacy calls for municipalities to rethink and adapt their approach to dealing with economic challenges and to developing and implementing their local economic development strategies.Methods: Through an interpretivist paradigm, the adopted methodology is underpinned by a qualitative research approach. Content analysis was performed of relevant research documents concerning social innovation and local economic development. From this content analysis, a conceptual framework was developed through an inductive approach.Results: The findings illustrate that the praxis for using this conceptual framework is vested in the interconnected nature of its attributes, antecedents, and consequences, which will contribute to the achievement of certain local economic development outcomes.Conclusion: This article suggests that a conceptual framework could contribute to stimulating future research concerning the phenomenon and can serve as an impetus and direction for research inquiry.

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Exploring the Interlinkages between Brand Equity and Business Performance – Towards a Conceptual Framework

SSRN Electronic Journal ◽

10.2139/ssrn.2133940 ◽

2012 ◽

Author(s):

Bijuna C. Mohan ◽

A. H. Sequeira

Keyword(s):

Conceptual Framework ◽

Brand Equity ◽

Business Performance

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The role of employer brand equity in employee attraction and retention: a unified framework

International Journal of Organizational Analysis ◽

10.1108/ijoa-05-2016-1025 ◽

2017 ◽

Vol 25 (3) ◽

pp. 413-431 ◽

Cited By ~ 8

Author(s):

Sultan Alshathry ◽

Marilyn Clarke ◽

Steve Goodman

Keyword(s):

Brand Equity ◽

Future Research ◽

Unified Framework ◽

Employer Branding ◽

Content Type ◽

Interactive Nature ◽

Employee Attraction ◽

Employer Brand ◽

Attraction And Retention

Purpose The purpose of this paper is to present a conceptual framework for employer brand equity (EBE) that combines both perspectives of employer brand customers into a unified framework for employee attraction and retention. Design/methodology/approach This paper extends previous conceptual work on EBE by identifying the role of EBE antecedents in internal and external employer branding. In addition, it recognizes the interactive nature of employer-employee relationship. Findings The framework incorporates employee experience with the employer, which relates to the interaction between employee and employer and recognizes the internal and external perspectives simultaneously. Further, the unified framework helps to develop a four-cell typology for the strategic management of an employer brand. Originality/value Existing research has failed to integrate the two perspectives of employment customers in a clear model and, thus, offered limited applicability to an employment setting. The EBE framework goes beyond existing models by providing a conceptualization that aims to reflect the employer-brand relationship from the perspective of existing and potential employees. Further, it provides theoretical and empirical rationale for a set of propositions that can empirically be examined in future research.

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A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda

Journal of Research in Interactive Marketing ◽

10.1108/jrim-05-2020-0108 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Barbara Barney-McNamara ◽

James Peltier ◽

Pavan Rao Chennamaneni ◽

Keith Eric Niedermeier

Keyword(s):

Literature Review ◽

Conceptual Framework ◽

Information Exchange ◽

Theoretical Perspective ◽

Customer Relationship ◽

Future Research ◽

Content Type ◽

The Social ◽

Research Findings ◽

Antecedents And Consequences

Purpose The purpose of this paper is to provide a detail review of the social selling literature and to offer future research needs. Social selling has gained the attention of sales researchers. Rather than merely a new tool, social selling redefines the traditional sales process. However, the literature is spread across topics of social media and sales, social customer relationship management, salesforce automation and social selling, and does not provide an agreed-upon definition or tested construct for implementation. Design/methodology/approach The paper presents a comprehensive literature review of social selling and all related terminology. Findings The authors propose a social selling framework that includes personal branding, information exchange, networking and social listening to define and outline the construct while suggesting the antecedents and outcomes to guide future research. Findings from a literature review include outlining key theories used in social selling research. Originality/value This review offers a conceptual framework of social selling, including both antecedents and outcomes, to inform future research and guide academics and practitioners.

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Thinking Strategically about Marketing: A Conceptual Framework for Understanding Brand Equity in Recreation and Intramural Sports

Recreational Sports Journal ◽

10.1123/rsj.27.2.7 ◽

2003 ◽

Vol 27 (2) ◽

pp. 7-19 ◽

Cited By ~ 2

Author(s):

Matthew J. Robinson ◽

James M. Gladden

Keyword(s):

Conceptual Framework ◽

Brand Equity ◽

Brand Management ◽

Corporate Sponsorship ◽

Intramural Sports ◽

Perception Of Quality ◽

Institutional Funding ◽

The Creation ◽

The University ◽

Competitive Forces

The purpose of this article is to develop a conceptual framework for understanding the formation of brand equity for college recreation and intramural departments by using prior research on brand management from both the marketing and sport literatures (e.g. Aaker, 1991; Gladden, Milne & Sutton 1998). This framework posits the formation of brand equity is an on-going process that is fueled by antecedents that are either department related, university related or market related. The department-related antecedents include the recreation leader, staff, and current existing programs and program promotion. The university-related antecedents include the reputation of the institution, facilities, and location of the facilities. The market-related antecedents include internal and external competitive forces. These antecedents lead to the creation of brand equity as composed of awareness, a perception of quality, associations with the brand and ultimately loyalty to the brand (Aaker, 1991). The level of brand equity will determine the consequences: campus visibility, amount of patronage, institutional funding, facility improvements, level of wellness on campus, and corporate sponsorship.

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