scholarly journals Impact of employer brand-equity promotion for effective talent recruitment of fresh graduates in Pakistan

2012 ◽  
Vol 6 (44) ◽  
pp. 10906-10924
Author(s):  
Hussain Baloch Amara ◽  
Hussain Awan Sajid
Keyword(s):  
Brand Equity ◽  
Employer Brand

Darbdavio prekės ženklo vertės poveikis vartotojų suvoktai paslaugos prekės ženklo vertei ir elgsenos ketinimams

2021 ◽  
Author(s):  
◽  
Indrė Ščiukauskė
Keyword(s):  
Brand Equity ◽  
Behavioral Intentions ◽  
Service Brand ◽  
Employer Brand ◽  
The Impact

The impact of the employer brand equity on the consumers perceived service brand equity and behavioral intentions

The role of employer brand equity in employee attraction and retention: a unified framework

2017 ◽  
Vol 25 (3) ◽  
pp. 413-431 ◽  
Author(s):  
Sultan Alshathry ◽  
Marilyn Clarke ◽  
Steve Goodman
Keyword(s):  
Brand Equity ◽  
Future Research ◽  
Unified Framework ◽  
Employer Branding ◽  
Content Type ◽  
Interactive Nature ◽  
Employee Attraction ◽  
Employer Brand ◽  
Attraction And Retention

Purpose The purpose of this paper is to present a conceptual framework for employer brand equity (EBE) that combines both perspectives of employer brand customers into a unified framework for employee attraction and retention. Design/methodology/approach This paper extends previous conceptual work on EBE by identifying the role of EBE antecedents in internal and external employer branding. In addition, it recognizes the interactive nature of employer-employee relationship. Findings The framework incorporates employee experience with the employer, which relates to the interaction between employee and employer and recognizes the internal and external perspectives simultaneously. Further, the unified framework helps to develop a four-cell typology for the strategic management of an employer brand. Originality/value Existing research has failed to integrate the two perspectives of employment customers in a clear model and, thus, offered limited applicability to an employment setting. The EBE framework goes beyond existing models by providing a conceptualization that aims to reflect the employer-brand relationship from the perspective of existing and potential employees. Further, it provides theoretical and empirical rationale for a set of propositions that can empirically be examined in future research.

scholarly journals Employer Brand Equity and Its Impact on the Application Intent of the Prospective Employees

2021 ◽  
Vol 12 (1) ◽  
pp. 1-25
Author(s):  
Dipali Shrikant Dalvi
Keyword(s):  
Brand Equity ◽  
Critical Role ◽  
Sources Of Information ◽  
Job Seekers ◽  
Employer Branding ◽  
Job Market ◽  
Competitive Edge ◽  
Corporate Websites ◽  
Employer Brand ◽  
Organizational Needs

Skilled human capital marks organisational success. Attracting, recruiting, and retaining these employees is vital. Companies are applying branding principles to recruitment function. This is termed as employer branding (EB). Identifying a right fit to suit organizational needs is essential. Organizational communication plays a critical role to relate to job seekers of generation-i; they rely on information imparted via various media and decode their perception. In this study, it is evident that for job seekers, corporate websites are important sources of information while deciding their employer. The reviews on job hunting sites aid perception. Use of AI to relate to prospective employees adds competitive edge. This study was conducted to ascertain dimensions of EB and study the application intent of potential employees. It included students from engineering and management and the employees from the job market. The findings allowed comparison of application intent of three groups. Qualification and experience moderates' application intent of prospective employees was evident.

The Strategic Urge - Employer Brand Positioning Of Banking And Financial Services Industry

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 928-941
Author(s):  
Dr. Bejoy John Thomas ◽  
Dr. G.S. David Sam Jayakumar ◽  
Ms. S. Clemence Jenifer
Keyword(s):  
Brand Equity ◽  
Financial Services ◽  
Statistical Tests ◽  
Brand Positioning ◽  
Employer Branding ◽  
Services Sector ◽  
Perceptual Mapping ◽  
Financial Services Sector ◽  
The World ◽  
Employer Brand

In the world of consumer branding, advertising and marketing professionals have learnt how to differentiate their products from their competitors and generate brand equity. This article explores the phenomenon of employer brand positioning, including its origin from marketing and implication of such studies through a literature review and to determine the employer brand positioning of leading Indian companies from the view of prospective/potential employees in the banking and financial services sector using an empirical study. The objective of the study is approached by the method of Perceptual mapping and some statistical tests additionally. Applying the brand positioning in the Employer Branding context is an imminent initiative. Thus, if companies position their brands, the pool of attracting talent becomes easier. In short, this study will add value to the employer branding work the company does. There is a great potential for using this brand positioning approach to understand who the company really wants to attract.

scholarly journals Conceptualizing Employer-Based Brand Equity and Employer Brand Pyramid

2017 ◽  
Vol 13 (34) ◽  
pp. 211 ◽  
Author(s):  
Neerja Kashive ◽  
Vandana Tandon Khanna
Keyword(s):  
Competitive Advantage ◽  
Brand Equity ◽  
Primary Source ◽  
Research Paper ◽  
Employer Branding ◽  
Important Concept ◽  
Clear View ◽  
Employer Brand ◽  
Knowledge Intensive

Employer branding is referred to as a firm's efforts to promote, both within and outside the firm, a clear view of what makes it different and desirable as an employer. It constitutes an important concept in today's knowledge intensive contexts where attracting employees with superior skills and knowledge comprises a primary source of competitive advantage. This research paper will focus on building employer brand equity by exploring the previous research on employer brand. Based on the Keller brand pyramid this is an attempt to build similar pyramid for employer brand and see if same concepts of customer based brand equity can be used to conceptualize the idea of employer based brand equity. This will help the organizations to understand the ways to build strong employer brand to attract and retain better talent in their organizations.

Old Company's New Leaders

2020 ◽  
pp. 40-75
Author(s):  
Mark A. Gibbons ◽  
Joanna Karmowska
Keyword(s):  
Baby Boomers ◽  
Brand Equity ◽  
Generational Differences ◽  
Management Practices ◽  
Retail Sector ◽  
Comparable Level ◽  
Two Generations ◽  
Employer Brand ◽  
Established Firms ◽  
The Impact

Recent advancements in technology have enabled relatively young organisations to grow at a speed, and to a scale, that enables them to reach a comparable level of employer brand equity and make them as attractive to work for as much more established firms. As a result, traditional luxury organisations compete against younger, non-luxury companies for talent that might have been considered easier to attract previously. The presented study explores differences between the meaning of an attractive employment proposition for leaders from two generations of Baby Boomers and Millennial and brings forwards recommendations for attracting and sustaining leadership talent in the luxury retail sector. The study builds on the existing literature about the impact of generational differences on management practices, within the specific industry context. The results highlight misalignment in perceptions between older generation of current leaders (Baby Boomers) and younger generation of future leaders (Millennials) in the sector.

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