scholarly journals The Influence of Organic Groceries Placement Decisions on Retail Store Consumers’ Shopping Behavior: An Abstract

2017 ◽  
pp. 419-419
Author(s):  
Maria Schwabe ◽  
Gianfranco Walsh
Keyword(s):  
Retail Store ◽  
Shopping Behavior ◽  
Placement Decisions

scholarly journals An Ensemble Filter for Indoor Positioning in a Retail Store Using Bluetooth Low Energy Beacons

Sensors ◽  
2019 ◽  
Vol 19 (20) ◽  
pp. 4550 ◽  
Author(s):  
Vasilis Stavrou ◽  
Cleopatra Bardaki ◽  
Dimitris Papakyriakopoulos ◽  
Katerina Pramatari
Keyword(s):  
Random Forest ◽  
Indoor Localization ◽  
Indoor Positioning ◽  
Retail Store ◽  
Low Energy ◽  
Location Based Services ◽  
Shopping Behavior ◽  
Multiple Sources ◽  
Bluetooth Low Energy ◽  
Product Categories

This paper has developed and deployed a Bluetooth Low Energy (BLE) beacon-based indoor positioning system in a two-floor retail store. The ultimate purpose of this study was to compare the different indoor positioning techniques towards achieving efficient position determination of moving customers in the retail store. The innovation of this research lies in its context (the retail store) and the fact that this is not a laboratory, controlled experiment. Retail stores are challenging environments with multiple sources of noise (e.g., shoppers’ moving) that impede indoor localization. To the best of the authors’ knowledge, this is the first work concerning indoor localization of consumers in a real retail store. This study proposes an ensemble filter with lower absolute mean and root mean squared errors than the random forest. Moreover, the localization error is approximately 2 m, while for the random forest, it is 2.5 m. In retail environments, even a 0.5 m deviation is significant because consumers may be positioned in front of different store shelves and, thus, different product categories. The more accurate the consumer localization, the more accurate and rich insights on the customers’ shopping behavior. Consequently, retailers can offer more effective customer location-based services (e.g., personalized offers) and, overall, better consumer localization can improve decision making in retailing.

scholarly journals Department vs discount retail store patronage: effects of self-image congruence

2018 ◽  
Vol 35 (1) ◽  
pp. 64-78 ◽  
Author(s):  
Eunyoung (Christine) Sung ◽  
Patricia Huddleston
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Retail Store ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Self Image ◽  
Image Congruence ◽  
Store Patronage ◽  
Discount Stores

Purpose This paper explores the antecedents and consequences of consumers’ need for self-image congruence on their retail patronage of department (high-end) and discount (low-end) stores to purchase name-brand products in two product categories, apparel and home décor. It also compared online to offline shopping and considered two mediator variables, frugality and materialism. Design/methodology/approach The paper analyzed the hypothesized relationships using structural equation modeling (SEM) and MANOVA. Study 1 suggested the model using secondary data, and Study 2 measured and confirmed the relationships using scenario-based online survey data. An MANOVA test was used to compare the shopping behavior of consumers with high and low need for self-image congruence. Findings A strong causal link was found between concern with appearance and need for self-image congruence, and a positive relationship between need for self-image congruence and high- and low-end retail store patronage offline and online. While the group with high (vs low) need for self-image congruence was more likely to patronize department stores, unexpectedly, both the high and low self-image congruence groups were equally likely to shop at discount stores. Practical implications The findings suggest that marketing messages focusing on concern for appearance may succeed by tapping into consumers’ need for self-image congruence with brand product/retail store images. Results also showed that consumers with high self-image congruence often patronize discount retail stores, suggesting marketing opportunities for low-end retailers. Originality/value Because consumers with high need for self-image congruence patronize both department and discount stores, it is suggested that self-image congruity may be multi-dimensional. The current study is also the first to examine structural relationships to test patronage behavior between department and discount stores offline and online.

RFID Performance Evaluation in a Retail Store

2020 ◽  
Author(s):  
Lea Dujic Rodic ◽  
Toni Perkovic ◽  
Petar Solic ◽  
Maja Skiljo ◽  
Zoran Blazevic
Keyword(s):  
Performance Evaluation ◽  
Retail Store

Does the Brand Equity of a Retail Store Mediate the Relationship between Store Choice and Store Loyalty?

GIS Business ◽  
2020 ◽  
Vol 14 (6) ◽  
pp. 1050-1061
Author(s):  
Sathish, ◽  
Rajendra Kumbharjuvenkar
Keyword(s):  
Brand Equity ◽  
Developing Nations ◽  
Retail Store ◽  
Consumption Patterns ◽  
Disposable Income ◽  
Retail Industry ◽  
Store Loyalty ◽  
Store Choice ◽  
Retail Organizations ◽  
The Relationship

The retail industry is changing worldwide, especially in developing nations. This retail transformation is a result of changing lifestyles, increased disposable income, growing brand consciousness and changing consumption patterns of consumers. In the process of meeting these growing expectations of consumers, there are noteworthy initiatives adopted by retail organizations. Brand equity of a retail store is seen as a major factor influencing buying decisions and repurchases intent of consumers’ world over.

Rural Consumer Shopping Behavior Towards Organized Retailing (A Special Reference to Rayalaseema Region (A.P), India)

2019 ◽  
Vol 118 (7) ◽  
pp. 155-160
Author(s):  
Dr. Sunil Kumar. E
Keyword(s):  
Special Reference ◽  
Customer Loyalty ◽  
New Products ◽  
Product Variety ◽  
Internet Usage ◽  
Shopping Behavior ◽  
Satisfaction Level

In the present scenario of retail surroundings there are some who love shopping and some who dis-like it. People have many ways when the time comes to where they shop; they can shop from home or venture out to the store. Shopping has never been as fast and convenient as it is today. Technology is more in-advanced and internet usage is growing rapidly. In such an active scenario, what must retailers do to succeed while simultaneously ensuring that the consumer wins. The study of the research is done on the footing of shopping behavior and its satisfaction level towards organized retail by the analysis of regression & ANOVA. It is proved that success of the rural organized business is its quality, promotional, range & merchandise. Also assure product variety and availability of new products to enhance customer loyalty.

Sign in / Sign up

Export Citation Format

Share Document