scholarly journals RELIGIOSITY AND RETAIL STORE CHOICES: EXPLORING US CHRISTIAN CONSUMERS’ APPAREL SHOPPING BEHAVIOR

2016 ◽  
Vol 6 (1) ◽  
Keyword(s):  
Retail Store ◽  
Shopping Behavior ◽  
Apparel Shopping

scholarly journals An Ensemble Filter for Indoor Positioning in a Retail Store Using Bluetooth Low Energy Beacons

Sensors ◽  
2019 ◽  
Vol 19 (20) ◽  
pp. 4550 ◽  
Author(s):  
Vasilis Stavrou ◽  
Cleopatra Bardaki ◽  
Dimitris Papakyriakopoulos ◽  
Katerina Pramatari
Keyword(s):  
Random Forest ◽  
Indoor Localization ◽  
Indoor Positioning ◽  
Retail Store ◽  
Low Energy ◽  
Location Based Services ◽  
Shopping Behavior ◽  
Multiple Sources ◽  
Bluetooth Low Energy ◽  
Product Categories

This paper has developed and deployed a Bluetooth Low Energy (BLE) beacon-based indoor positioning system in a two-floor retail store. The ultimate purpose of this study was to compare the different indoor positioning techniques towards achieving efficient position determination of moving customers in the retail store. The innovation of this research lies in its context (the retail store) and the fact that this is not a laboratory, controlled experiment. Retail stores are challenging environments with multiple sources of noise (e.g., shoppers’ moving) that impede indoor localization. To the best of the authors’ knowledge, this is the first work concerning indoor localization of consumers in a real retail store. This study proposes an ensemble filter with lower absolute mean and root mean squared errors than the random forest. Moreover, the localization error is approximately 2 m, while for the random forest, it is 2.5 m. In retail environments, even a 0.5 m deviation is significant because consumers may be positioned in front of different store shelves and, thus, different product categories. The more accurate the consumer localization, the more accurate and rich insights on the customers’ shopping behavior. Consequently, retailers can offer more effective customer location-based services (e.g., personalized offers) and, overall, better consumer localization can improve decision making in retailing.

scholarly journals Correlational and Experimental Effects of Online Apparel Shopping Behavior on Gaze Behavior, Appearance Attitudes, and Self-Worth in Women

2021 ◽  
Author(s):  
Ross C Hollett ◽  
Peta Michelle Panaia ◽  
Aimee Hope Smart
Keyword(s):  
Shopping Behavior ◽  
Protective Mechanism ◽  
Gaze Behavior ◽  
Negative Body Image ◽  
Facial Stimuli ◽  
Apparel Shopping ◽  
Natural Tendency ◽  
Self Worth ◽  
Short And Long Term ◽  
Self Objectification

Online apparel shopping is popular among women, with possible negative body image consequences, particularly when the website imagery is body-focused. We investigated both correlational and experimental effects of online apparel shopping on women’s (N = 113) explicitly and implicitly measured self-worth, appearance attitudes, and body gaze behavior. Correlational results showed that online apparel shopping correlates negatively with self-esteem, and positively with appearance attitudes and self-objectification. During a simulated online shopping activity, women who were exposed to a body-focused activewear website felt worse than usual about their looks, when compared to women who were exposed to a non-body focused casualwear website. Unexpectedly, exposure to the activewear website primed lower body gaze towards subsequent images of partially and fully clothed women. Furthermore, gaze behavior did not significantly correlate with any of the other measures. Given that women have a natural tendency to gaze at faces, the deprivation of facial stimuli in the activewear condition presumably led to a compensatory gaze effect, whereby subsequent attention toward bodies was comparably low, possibly as a protective mechanism. These results suggest potential implications of short- and long-term exposure to online apparel imagery, as well as highlighting the complexity of interpreting female gaze behavior.

Apparel Shopping Behavior of Elderly Men and Women

1989 ◽  
Vol 68 (3_suppl) ◽  
pp. 1183-1189 ◽  
Author(s):  
Usha Chowdhary
Keyword(s):  
Shopping Behavior ◽  
Mail Order ◽  
Elderly Men ◽  
Men And Women ◽  
Older Consumers ◽  
Apparel Shopping ◽  
Good Selection

70 interested elderly (65 yr. and over) men and women participated in an investigation of older consumers' apparel-shopping behavior and satisfactions and dissatisfactions with available clothing and facilities. Analysis showed that the participants considered shopping ease, wide variety, and label/brand as some of the important factors while shopping for clothes. The respondents were satisfied with good selection, closeness of the mall, and reasonable sales. However, their dissatisfactions ranged from service to fit and size, youthful styles, and abundance of imported clothing. In-store displays, mail order catalogs, and window shopping were the most commonly used sources of apparel information. Several implications of the findings were discussed and suggestions for further research were made.

Gender effects on impulse buying behavior

2017 ◽  
Vol 7 (4) ◽  
pp. 1-12 ◽  
Author(s):  
Gyan Prakash ◽  
Sangeeta Sahney ◽  
Soujanya Kodati ◽  
Archana Shrivastava
Keyword(s):  
Business Models ◽  
Consumer Electronics ◽  
Gender Effects ◽  
Shopping Behavior ◽  
Purchase Behavior ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Content Type ◽  
Apparel Shopping ◽  
Over Time

Subject area Choice Behavior. Study level/applicability The case study deals with cross-gender analysis of impulse buying behavior in apparel shopping in India. Any extrapolation of this study to other markets should take into account that Indian consumers are price sensitive. The buying behavior in apparel shopping may not be directly related to other retail categories such as ready-to-eat food, consumer electronics, etc. Case overview Mr Khuswant Chaddha’s family business is in tatters. Market dynamics have changed over the years and his textile mill is no longer the cash cow it once was. His son, Gaurav Chaddha, a recent engineering graduate, plans to save the business by venturing into branded apparel retailing. A key component of this strategy is to figure out impulse shopping behavior in apparel purchases. The gender angle is used to better comprehend the differences in impulse buying emotions so that males and females can be targeted with greater success. A survey of shoppers belonging to suitable demographics is used as the backbone of this study. The analysis of the data presents several dilemmas in some critical business decisions. Expected learning outcomes The objectives of the case include: understanding how marketplaces change over time; realizing the fact that businesses should evolve over time and even highly profitable business models can become obsolete pretty fast; studying the factors which influence the choice of an apparel store; understanding impulse buying behavior and how gender plays a decisive role in it and analyzing post purchase behavior with respect to gender. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 8: Marketing.

Sign in / Sign up

Export Citation Format

Share Document