Eye-Tracking Analysis of Gender-Specific Online Information Research and Buying Behavior

2017 ◽  
pp. 143-159
Author(s):  
Silvia Zaharia ◽  
Daniela Kauke ◽  
Ella Hartung
Keyword(s):  
Eye Tracking ◽  
Online Information ◽  
Buying Behavior ◽  
Information Research ◽  
Gender Specific

scholarly journals Internet Self-Efficacy and Visual Search Strategies: The Use of Eye Tracking Technology in the Development of Web-Based Learning Resources

10.28945/3253 ◽  
2008 ◽  
Author(s):  
Peter Eachus ◽  
Simon Cassidy ◽  
Sarah Norgate ◽  
Lynne Marrow ◽  
Leah Greene
Keyword(s):  
Eye Tracking ◽  
Self Efficacy ◽  
Teaching And Learning ◽  
Tracking System ◽  
Information Source ◽  
Virtual Learning Environment ◽  
Online Information ◽  
Learning Resources ◽  
Web Based ◽  
On Line

Higher Education is increasingly relying on e-leaming as a means of providing students with teaching and learning resources. Almost inevitably, this means that students interact with these learning resources through the medium of the computer screen. Although there have been significant advances in the design and implementation of on-line resources, exactly how students interact with these resources is a relatively new field of research. In this study, students were asked to interact with three types of virtual learning environment, i.e. BlackBoard, IngentaConnect and Wikipedia, while their eye movements were scanned and recorded using a Tobii 1750 eye tracking system. The data gathered was analysed dynamically, statistically, and graphically in order to identify search patterns and “hot spots” within the online information source. The data was also correlated with a measure of Internet self-efficacy, the Web User Self-Efficacy scale (WUSE). Preliminary findings suggest that qualitative data obtained in this type of study may prove more useful than quantitative data.

Using the eye-tracking method to study consumer online health information search behaviour

2019 ◽  
Vol 71 (6) ◽  
pp. 739-754 ◽  
Author(s):  
Jacek Gwizdka ◽  
Yan Zhang ◽  
Andrew Dillon
Keyword(s):  
Eye Tracking ◽  
Health Information ◽  
Information Search ◽  
Online Health Information ◽  
Knowledge Gain ◽  
Unique Contribution ◽  
Search Behaviour ◽  
Content Type ◽  
Information Behaviour ◽  
Information Research

Purpose The purpose of this paper is to introduce eye tracking as a method for capturing direct and indirect measures of online human information search behaviour. The unique contribution of eye-tracking data in studying information behaviour is examined in the context of health information research. Design/methodology/approach The need for multiple methods of data collection when examining human online health information behaviour is described and summarised. The nature of human eye movements in information use and reading is outlined and the emergence and application of contemporary eye-tracking technology are explained. Findings The paper summarises key contributions and insights that eye tracking has provided across multiple studies, with examples of both direct data on fixations and gaze durations as well as theoretical assessments of relevance and knowledge gain. Originality/value The paper provides a basic introduction to the application of a unique method for information research in general and online health information search in particular and provides readers with an awareness of how such data are captured and interpreted.

scholarly journals Understanding the Information Research Process of Experienced Online Information Researchers to Inform Development of a Scholars Portal

2009 ◽  
Vol 4 (2) ◽  
pp. 120 ◽  
Author(s):  
Martha Whitehead ◽  
Terry Costantino
Keyword(s):  
Collaborative Design ◽  
Research Process ◽  
Document Management ◽  
Social Aspect ◽  
Online Information ◽  
Face To Face ◽  
Design Component ◽  
Information Research ◽  
Keyword Searching ◽  
The Impact

Objective - The main purpose of this study was to understand the information research process of experienced online information researchers in a variety of disciplines, gather their ideas for improvement and as part of this to validate a proposed research framework for use in future development of Ontario’s Scholars Portal. Methods - This was a qualitative research study in which sixty experienced online information researchers participated in face-to-face workshops that included a collaborative design component. The sessions were conducted and recorded by usability specialists who subsequently analyzed the data and identified patterns and themes. Results - Key themes included the similarities of the information research process across all disciplines, the impact of interdisciplinarity, the social aspect of research and opportunities for process improvement. There were many specific observations regarding current and ideal processes. Implications for portal development and further research included: supporting a common process while accommodating user-defined differences; supporting citation chaining practices with new opportunities for data linkage and granularity; enhancing keyword searching with various types of intervention; exploring trusted social networks; exploring new mental models for data manipulation while retaining traditional objects; improving citation and document management. Conclusion – The majority of researchers in the study had almost no routine in their information research processes, had developed few techniques to assist themselves and had very little awareness of the tools available to help them. There are many opportunities to aid researchers in the research process that can be explored when developing scholarly research portals. That development will be well guided by the framework ‘discover, gather, synthesize, create, share.’

An Eye-Tracking Study on Audiovisual Speech Perception Strategies Adopted by Normal-Hearing and Deaf Adults Under Different Language Familiarities

2020 ◽  
Vol 63 (7) ◽  
pp. 2245-2254 ◽  
Author(s):  
Jianrong Wang ◽  
Yumeng Zhu ◽  
Yu Chen ◽  
Abdilbar Mamat ◽  
Mei Yu ◽  
...  
Keyword(s):  
Speech Perception ◽  
Eye Tracking ◽  
Normal Hearing ◽  
Audiovisual Speech ◽  
Audiovisual Speech Perception ◽  
Allocation Pattern ◽  
Deaf Adults ◽  
Bilingual Speaker ◽  
Primary Hypothesis ◽  
Standard Chinese

Purpose The primary purpose of this study was to explore the audiovisual speech perception strategies.80.23.47 adopted by normal-hearing and deaf people in processing familiar and unfamiliar languages. Our primary hypothesis was that they would adopt different perception strategies due to different sensory experiences at an early age, limitations of the physical device, and the developmental gap of language, and others. Method Thirty normal-hearing adults and 33 prelingually deaf adults participated in the study. They were asked to perform judgment and listening tasks while watching videos of a Uygur–Mandarin bilingual speaker in a familiar language (Standard Chinese) or an unfamiliar language (Modern Uygur) while their eye movements were recorded by eye-tracking technology. Results Task had a slight influence on the distribution of selective attention, whereas subject and language had significant influences. To be specific, the normal-hearing and the d10eaf participants mainly gazed at the speaker's eyes and mouth, respectively, in the experiment; moreover, while the normal-hearing participants had to stare longer at the speaker's mouth when they confronted with the unfamiliar language Modern Uygur, the deaf participant did not change their attention allocation pattern when perceiving the two languages. Conclusions Normal-hearing and deaf adults adopt different audiovisual speech perception strategies: Normal-hearing adults mainly look at the eyes, and deaf adults mainly look at the mouth. Additionally, language and task can also modulate the speech perception strategy.

The Impact of a Highly Publicized Celebrity Suicide on Suicide-Related Online Information Seeking

Crisis ◽  
2017 ◽  
Vol 38 (3) ◽  
pp. 207-209 ◽  
Author(s):  
Florian Arendt ◽  
Sebastian Scherr
Keyword(s):  
Suicide Prevention ◽  
Information Seeking ◽  
The Internet ◽  
Online Information ◽  
Search Queries ◽  
Related Information ◽  
Search Terms ◽  
Celebrity Suicide ◽  
Online Information Seeking ◽  
The Impact

Abstract. Background: Research has already acknowledged the importance of the Internet in suicide prevention as search engines such as Google are increasingly used in seeking both helpful and harmful suicide-related information. Aims: We aimed to assess the impact of a highly publicized suicide by a Hollywood actor on suicide-related online information seeking. Method: We tested the impact of the highly publicized suicide of Robin Williams on volumes of suicide-related search queries. Results: Both harmful and helpful search terms increased immediately after the actor's suicide, with a substantial jump of harmful queries. Limitations: The study has limitations (e.g., possible validity threats of the query share measure, use of ambiguous search terms). Conclusion: Online suicide prevention efforts should try to increase online users' awareness of and motivation to seek help, for which Google's own helpline box could play an even more crucial role in the future.

Activation and Persistence of Implicit Causality Information in Spoken Language Comprehension

2010 ◽  
Vol 57 (1) ◽  
pp. 5-16 ◽  
Author(s):  
Pirita Pyykkönen ◽  
Juhani Järvikivi
Keyword(s):  
Eye Tracking ◽  
Language Comprehension ◽  
Spoken Language ◽  
Visual World ◽  
Implicit Causality ◽  
Causality Information ◽  
Spoken Language Comprehension

A visual world eye-tracking study investigated the activation and persistence of implicit causality information in spoken language comprehension. We showed that people infer the implicit causality of verbs as soon as they encounter such verbs in discourse, as is predicted by proponents of the immediate focusing account ( Greene & McKoon, 1995 ; Koornneef & Van Berkum, 2006 ; Van Berkum, Koornneef, Otten, & Nieuwland, 2007 ). Interestingly, we observed activation of implicit causality information even before people encountered the causal conjunction. However, while implicit causality information was persistent as the discourse unfolded, it did not have a privileged role as a focusing cue immediately at the ambiguous pronoun when people were resolving its antecedent. Instead, our study indicated that implicit causality does not affect all referents to the same extent, rather it interacts with other cues in the discourse, especially when one of the referents is already prominently in focus.

Sign in / Sign up

Export Citation Format

Share Document