Different Strategies for Different Channels: Influencing Behaviors in Product Return Policies for Consumer Goods

Author(s):  
Ferdinando Pennarola ◽  
Leonardo Caporarello ◽  
Massimo Magni
2021 ◽  
pp. 109467052198944
Author(s):  
Jana Gäthke ◽  
Katja Gelbrich ◽  
Shan Chen

Global e-tailers face product returns from across the world, but research on service strategies for successful product return handling in culturally diverse markets is virtually nonexistent. This study examines the drivers of product return–related customer behavior across Western and Eastern cultures. Using a multimethod approach comprising two surveys and one experiment, results from the major Western (United States) and Eastern (China) retail markets show varying patterns for product return behavior and a uniform pattern for repurchase intention. Specifically, return policies that imply high effort restrictiveness decrease product returns in Western but not Eastern cultures, while the perceived customer-oriented institutional environment increases product returns in Eastern but not Western cultures. For repurchase intention, we find that effort restrictiveness in both cultures decreases repurchase intention, while the perceived customer-oriented institutional environment increases repurchase intention. We also find self-interest and legitimacy as the mechanisms responsible for the effect of perceived institutional environment, an important context variable in international marketing that has been neglected in the product return context. These findings enhance our understanding of product returns in different cultural environments and offer valuable insights for an adequate service strategy in product return management by global e-tailers.


2009 ◽  
Vol 18 (3) ◽  
pp. 344-360 ◽  
Author(s):  
Michael E. Ketzenberg ◽  
Rob A. Zuidwijk

2016 ◽  
Vol 33 (6) ◽  
pp. 428-436 ◽  
Author(s):  
Eyal Peer ◽  
Alessandro Acquisti

Purpose This paper aims to examine how reversibility in disclosing personal information – that is, having (vs not having) to option to later revise or retract personal information – can impact consumers’ willingness to divulge personal information. Design/methodology/approach Three studies examined how informing consumers they may (reversible condition) or may not (irreversible condition) revise their personal information in the future affected their propensity to disclose personal information, compared to a control condition. Findings Study 1 (which included three experiments with different time intervals between initial and revised disclosure) showed that consumers disclose less in both the reversible and irreversible conditions, compared to the control condition. Studies 2 and 3 showed that this is because consumers treat reversibility as a cue to the sensitivity of the information they are asked to divulge, and that leads them to disclose less when reversibility or irreversibility is made explicitly salient beforehand. Practical implications As many marketers are interested in hoarding consumers’ personal information, privacy advocates call for methods that would ensure careful and well-informed disclosure. Offering reversibility to a decision to disclose personal information, or merely pointing out the irreversibility of that decision, can make consumers reevaluate the sensitivity of the situation, leading to more careful disclosures. Originality/value Although previous research on reversibility in consumer behavior focused on product return policies and showed that reversibility increases purchases, none have studied how reversibility affects self-disclosure and how it can decrease it.


2005 ◽  
pp. 41-47 ◽  
Author(s):  
N. Yegorenkov ◽  
E. Kazakova ◽  
M. Starodubtseva

The phase model of market economy is suggested in the article. It is formalized in the cubical equation The equation takes into account the imperfections of competition and the fact that consumer goods are produced with the help of means of production. Transitions from the imperfect competition to the perfect one and visa versa yield qualitative status change of market economy.


2013 ◽  
Vol 10 (1) ◽  
pp. 71-80 ◽  
Author(s):  
Lucile Gruntz ◽  
Delphine Pagès-El Karoui

Based on two ethnographical studies, our article explores social remittances from France and from the Gulf States, i.e. the way Egyptian migrants and returnees contribute to social change in their homeland with a focus on gender ideals and practices, as well as on the ways families cope with departure, absence and return. Policies in the home and host countries, public discourse, translocal networks, and individual locations within evolving structures of power, set the frame for an analysis of the consequences of migration in Egypt. This combination of structural factors is necessary to grasp the complex negotiations of family and gender norms, as asserted through idealized models, or enacted in daily practices in immigration and back home.


2017 ◽  
Vol 5 (2) ◽  
pp. 193-210
Author(s):  
Amanah Aida Quran

Abstract In business world, people always want to expedite the production of goods, so as to increase profits and accelerate capital turnover, which in turn will promote economic growth. The increase of social demand for consumer goods causes many companies prepare funds, taken from fund provider called factoring. Financial or fund provider is a business institution that deals with financing in the form of purchasing and taking over and handling short term receivables. This paper discusses the concept of factoring in the perspective of the economic Islamic law using hiwalah theory approach. In addition, this article  explain the different concept of sharia and conventional factoring. Keywords: Factoring, Hiwalah, Islamic Economics.


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