The Role of Content Marketing Strategies in Traffic Generation: A Conceptual Model Development

2018 ◽  
pp. 3-15
Author(s):  
Rihab Mhimed ◽  
Meriam Belkhir
Keyword(s):  
Conceptual Model ◽  
Model Development ◽  
Marketing Strategies ◽  
Traffic Generation ◽  
Content Marketing

An analysis of alteration in design from garment to fashion product

2018 ◽  
Vol 5 (6) ◽  
pp. 74-84
Author(s):  
Nese Yasar Cegindir
Keyword(s):  
Conceptual Model ◽  
Design Process ◽  
Design Education ◽  
Model Development ◽  
Marketing Strategies ◽  
Fashion Design ◽  
Business Planning ◽  
Product Model ◽  
Design Production

Today, there are many actual different intended purposes of dressing just beyond the essential necessity. Thus, a fashion product requires a strategic business planning experienced the process of design, production and marketing and a management of it. This study was analysed, from clothes to fashion product, the alteration in designing depends on that fashion concept and industrialisation brought about reformation in design, manufacturing and marketing strategies. Subproblems were defined as follows; (a) what approaches were used in the fashion design process from clothes to fashion product and (b) what are the current ones? Acquired data were interpreted by considering within designing, manufacturing and marketing triad. Finally, a conceptual model portraying the alteration of designing from clothes to fashion production was formed. It is expected that this study will come in useful for the students in fashion design education and the employees in this area.Keywords: Fashion design, fashion product, model development, design approaches.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

Role of Content Marketing and it’s Potential on Lead Generation

2020 ◽  
Vol 23 (17) ◽  
Author(s):  
Aryik Gupta ◽  
Nayana Nimkar
Keyword(s):  
Lead Generation ◽  
Content Marketing

Buying-Shopping Disorder among Women: The Role of Vulnerability to Marketing, Buying Motives, Impulsivity, and Self-Esteem

2020 ◽  
Vol 27 (4) ◽  
pp. 294-303
Author(s):  
Emeline Chauchard ◽  
Julie Mariez ◽  
Marie Grall-Bronnec ◽  
Gaëlle Challet-Bouju
Keyword(s):  
Online Survey ◽  
Marketing Research ◽  
Self Esteem ◽  
Marketing Strategies ◽  
Fashion Industry ◽  
Intention To Purchase ◽  
And Coping ◽  
Alcohol Users ◽  
The Relationship

<b><i>Introduction:</i></b> The influence of marketing on addictive behaviours has been studied among tobacco and alcohol users. Although the fashion industry is highly influenced by marketing, research has poorly studied vulnerability to fashion marketing as a factor related to buying-shopping disorder (BSD) while considering psychological characteristics (buying motives, impulsivity, and self-esteem). <b><i>Objective:</i></b> The objective of the present work is to investigate the relationship between vulnerability to marketing and BSD. <b><i>Methods:</i></b> Women (<i>n</i> = 242) were exclusively recruited through social networking. They completed an online survey exploring the severity of BSD using the <i>Compulsive Buying Scale</i> (CBS) and the psychological factors associated with BSD (impulsivity, self-esteem, and buying motives) and an experimental task designed to investigate the intention to purchase in several situations, where marketing modalities such as price, brand, and packaging fluctuate. <b><i>Results:</i></b> Among the 242 participants in the study, 34 were identified as compulsive buyers (14%). Income level was considered, and compulsive buyers displayed a higher level of vulnerability to marketing, except for the packaging modality. High levels of positive urgency, lack of premeditation, and coping motivation were found to be significant predictors of the CBS score, but vulnerability to marketing was not. <b><i>Discussion and Conclusions:</i></b> Compulsive buyers seem to be more sensitive to marketing strategies, although vulnerability to marketing was not identified as a predictor of the severity of BSD. Given the enormous literature on the role of marketing in other addictive behaviours, further studies are needed to better understand the role of marketing in BSD to develop appropriate public health policies.

scholarly journals History, Colonialism, and Archival Methods in Socio-Hydrological Scholarship: A Case Study of the Boerasirie Conservancy in British Guiana

World ◽  
2020 ◽  
Vol 1 (3) ◽  
pp. 205-215
Author(s):  
Joshua Mullenite
Keyword(s):  
Environmental History ◽  
Cross Section ◽  
Science And Technology Studies ◽  
Model Development ◽  
Human Geography ◽  
Hydrological Models ◽  
British Guiana ◽  
Current Role

In this article, I review a cross-section of research in socio-hydrology from across disciplines in order to better understand the current role of historical-archival analysis in the development of socio-hydrological scholarship. I argue that despite its widespread use in environmental history, science and technology studies, anthropology, and human geography, archival methods are currently underutilized in socio-hydrological scholarship more broadly, particularly in the development of socio-hydrological models. Drawing on archival research conducted in relation to the socio-hydrology of coastal Guyana, I demonstrate the ways in which such scholarship can be readily incorporated into model development.

The Role of the School Nurse in Creating a Vape-Free School

2020 ◽  
Vol 35 (3) ◽  
pp. 166-172
Author(s):  
Lisa Frey Blume ◽  
Shannon Lines
Keyword(s):  
Population Health ◽  
Student Support ◽  
School Nurse ◽  
School Nurses ◽  
Marketing Strategies ◽  
Health Issue ◽  
Accurate Information ◽  
Cigarette Use ◽  
Nicotine Content

Electronic, or “e”-cigarette use has been adopted by an alarming number of teens in recent years. E-cigarettes are neither legal for youth nor considered safe for use by youth. E-cigarette companies have targeted youth in their marketing strategies and developed appealing flavors with high nicotine content to ensure dependence on their products. Schools lack adequate resources and capacity to address e-cigarette use, relying mostly on punitive sanctions for what is essentially a health issue. School nurses can help their districts and schools by navigating appropriate consequences for vaping, providing accurate information and education, providing cessation resources, advocating for student support, and informing stakeholders on population health strategies to prevent initiation and reduce youth e-cigarette use.

Marketing Town Centres: Retailing and Town Centre Management

2005 ◽  
Vol 20 (2) ◽  
pp. 183-204 ◽  
Author(s):  
Gary Warnaby ◽  
David Bennison ◽  
Barry J. Davies
Keyword(s):  
Marketing Strategies ◽  
Place Marketing ◽  
Marketing Practice ◽  
Public And Private ◽  
The Public ◽  
Wide Range ◽  
Town Centre ◽  
The Uk ◽  
Consensual Approach

The role of town centre management (TCM) schemes in the UK has expanded to incorporate a more overt and explicit focus on marketing and promotion. This paper considers the marketing/promotional activities of TCM schemes in the UK. TCM schemes operate at the interface of the public and private sectors. The implications of this are discussed, including the need for a consensual approach by a wide range of urban stakeholders, and the actual activities undertaken, influenced by the funding imperative under which such schemes operate (which impacts on the feasibility of certain activities and the efforts made to evaluate them). Comparisons are drawn between specific place marketing practice by TCM schemes and wider place marketing strategies.

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