The purposeof the article is to interpret the main determinants of the literary discussion of 1925–1928 years in the development of Ukrainian journalism during the XXth –early XXIst centuries.Research methodsthat enablethe implementation of the purpose and objectives: cultural-historical, comparative and hermeneutic, as well as the method of receptive aesthetics.Results and discussion. The article examines the ways of transformation of key provisions from the pamphletsof Mykola Khvylovyi in the journalistic activity of the scientist Yurii Sherekh, the writer Oksana Zabuzhko and the theater director Vlad Troiitskyi. Ideas such as “psychological Europe”, “Asian renaissance” and “romance of vitalism” are taken into account.It is proved that the concept of “psychological Europe” is significantly transformed in the works of Yurii Sherekh and Oksana Zabuzhko. Unlike Mykola Khvylovyi, the diaspora scholar notes the impossibility of such a value orientation, because provincialism as a central set of Ukrainians (according to Yurii Sherekh), in fact denies this possibility.It is noted that Oksana Zabuzhko, on the other hand, continues to develop this determinant in her essays, agreeing with the pamphleteer, but in modern coordinates it is necessary to focus on psychological America, not Europe. Thus, two interpretive views on this concept are traced and substantiated that is complete denial and rewriting of the idea.The comprehension of “Asian Renaissance” and the “romance of vitalism” determinants is interpreted through skepticism and the impossibility of these processes (Yurii Sherekh), through the addition of the concept –“Afro-Asian Renaissance” –to the unconscious support and relevance of the idea in modern Ukrainian processes.Conclusions.The study confirms the development and longevity of the concepts that are implemented in journalism, because chronologically the article covered materials written in different periods –from the first decades of the twentieth century tothe first decades of the twenty-first century.
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