SPECIAL FEATURES OF ORGANIZING COMMUNICATION IN THE PROCESS OF DISTANT LESSONS PREPARATION ABROAD

Distance education has been lately very popular abroad. It is necessary to look through somespecial aspects of lessons construction in blended learning abroad. Many discussions took place abroad about different barriers in distant education. A low degree of communication is part of most barriers to distance education. Communication improvement in distance education greatly depends on capability to manage strategically one’s learning and other people’s learning. Teachers use more and more new information and communication technologies joined with computer supported collaborative learning. Some foreign researchers in their work use the terms “self-regulated learning”, “socially shared regulation of learning”, “computer supported collaborative learning”, which illustrate technological activity in the process of distant learning. Because of such education, students form vitally important skills based in such key competencies as critical thinking, problem solving, teamwork, communication, collaboration, creativity, analytical and inter-cultural skills.

COMMUNICATION PLATFORMS: A MODER VISION

The aim.Тhere is a theoretical justification for the phenomenon of «Communication Platform».Theapplied social and communication technologies there is a layering of terminological apparatus: classification and identification of terms and theoretical and methodological basis. One of such phenomena is the development of communication platforms, which are separated into an independent definition and depart from Internet platforms and social networks. It is important to study the development of platforming as a process of forming platforms of different types and cluster formation.Research methods.The method of theoretical analysis is used to study the existing points of view and clearly derive the definition of «communication platform».A method of comparison to derive the author's vision of the existence and functioning of the characteristics of the definition of «Communication Platform»and distinguish it from other types of platforms.The method of sociological survey contributed to the practical vision of the communication platform as an independent unit that is able to raise socially important issues and help solve difficult issues.The resultsof the study showed the difference between the terms «Social Networks»and "Communication Platform". There is a classification of platforms, the difference between them. The own vision of the terminological unit is given. This approach demonstrated the need for further scientific study of the phenomenon, the need to unify the approach to the description of platforming as a process in applied social and communication technologies.Social networks as a communication unit are considered in detail, the features that distinguish platforms and social networks are described.The conclusionsemphasize the further need to study communication platforms as applied scientific units. The definition of the phenomenon taking into account the author's vision is offered. Emphasis is placed on the features inherent in communication platforms.

QUANTUM JOURNALISM: PRINCIPLES OF METHODOLOGICAL INSTITUTIONALIZATION

The study aimed to formulate the basic principles of methodological formulation of quantum journalism concept (Latin –«quantum journalism», abbreviated –QJ with the pronunciation [k’udzei]; in Ukrainian –«kudzhei»).Methodology.In the group of general methods, the method of monistic idealism was chosen, this presupposes the primacy of the spirit. In line with monistic idealism, we rely on the concept of quantum infinity. Among the empirical methods, the axiomatic method and the hypothetical-deductive method were used. The first, the axiomatic method, allowed to put forward positions that did not require proof. On their basis, the theses that formed the axiomatic theory of the functioning of quantum journalism were derived. The hypothetical-deductive method became the basis for making a hypothesis and further proving its validity by deduction.Conclusions.According to the results of the research, the basic principles of methodological systemization of quantum journalism were formulated. When studying the theoretical foundations of quantum journalism, it is necessary to use the potential of quantum theory (mainly its Copenhagen interpretation). The study of practical activities within quantum journalism is carried out based on the position that the trends recorded in the field of the micro-world have their transformations in the macro world. Quantum journalism is considered a social institution, which is a theoretical and practical form of social activity of specialists in social communications and is based on ideas that are hypothetically formulated in mathematics and quantum mechanics. In quantum journalism, the unit of analysis (as well as the unit of measurement) is a synergetic-convergent and cross-transmedia unity, the elements of which alone (in isolation) cannot represent the total action, on the one hand, and which alone do not represent the characteristics of the set, on the other. Keywords: quantum journalism, methodological institutionalization, quantum mechanics, institutionalization.

MANAGEMENT AND COMMUNICATION WITH FORCES AND RESOURCESIN THE EMERGENCE OF CRISES AND DISASTERS IN THE BALKANS REGION

n this work, special attention is paid to the problem, risk management, risk and crisis management forces and mutual communication in the Balkan region. Management and communication refers to Pejanović, L., Stojanović, S., Ristić, J.Stojanović, N. (2021). Management and Communication with Forces and Resourcesin the Emergence of Crises and Disasters in the Balkans Region.Social Communications: Theory and Practice, Vol. 12(1), 128–139.DOI: 10.51423/2524-0471-2020-12-1-32eISSN 2522-9125 pISSN 2524-0471https://new.comteka.com.ua/security forces, rescue teams and social communications. Thus, for all mentioned, destructive analyzes were used, as well as methods of analysis and content, related to the posed problem of wider-destructive proportions. In this regard, the set problems, management and communication in the occurrence or occurrence of caused threats, risks threats and crises, as well as possible consequences for lives, health and values in the region, are described and explained. It is also envisagedfor the identification and explanation of risks, threats and possible crises, both in communications and actions in combating threats. The aim of this theoretical work is to point out and prove reliable assessments and analyzes of threats, risks, and thus crises, both in risks, catastrophes and in communications and activities. Also, the work will pay attention to the planning, organization and implementation of prevention and protection, critical infrastructure, which accepts and suffers threats, risks and crises, engaged forces to reduce threats in the Balkan Region. Our main goal, plan and idea is the research among the population, in order to get broader answers, and thereby confirming knowledge of the respondents regarding the management of forces, resources and communications. Further we will apply research methods and techniques related to threat, risk, consequence and disaster management. In addition to the mentioned, methods and techniques of finding out possible and potential impacts on climate change and their consequences also are planned and will be applied. Through this article,the research aims to find out about the potential risk to the forces and means used, as well as all other participants in protection and rescue. It is also necessary to define and conceptually determine all threats, risks, hazardous, dangers and consequences that may occur due to climate change and natural disasters.

TRANSFORMATION OF MYKOLA KHVYLOVYI'S BASIC CONCEPTS OF PAMPHLETISTICS IN UKRAINIAN JOURNALISTIC DISCOURSE

The purposeof the article is to interpret the main determinants of the literary discussion of 1925–1928 years in the development of Ukrainian journalism during the XXth –early XXIst centuries.Research methodsthat enablethe implementation of the purpose and objectives: cultural-historical, comparative and hermeneutic, as well as the method of receptive aesthetics.Results and discussion. The article examines the ways of transformation of key provisions from the pamphletsof Mykola Khvylovyi in the journalistic activity of the scientist Yurii Sherekh, the writer Oksana Zabuzhko and the theater director Vlad Troiitskyi. Ideas such as “psychological Europe”, “Asian renaissance” and “romance of vitalism” are taken into account.It is proved that the concept of “psychological Europe” is significantly transformed in the works of Yurii Sherekh and Oksana Zabuzhko. Unlike Mykola Khvylovyi, the diaspora scholar notes the impossibility of such a value orientation, because provincialism as a central set of Ukrainians (according to Yurii Sherekh), in fact denies this possibility.It is noted that Oksana Zabuzhko, on the other hand, continues to develop this determinant in her essays, agreeing with the pamphleteer, but in modern coordinates it is necessary to focus on psychological America, not Europe. Thus, two interpretive views on this concept are traced and substantiated that is complete denial and rewriting of the idea.The comprehension of “Asian Renaissance” and the “romance of vitalism” determinants is interpreted through skepticism and the impossibility of these processes (Yurii Sherekh), through the addition of the concept –“Afro-Asian Renaissance” –to the unconscious support and relevance of the idea in modern Ukrainian processes.Conclusions.The study confirms the development and longevity of the concepts that are implemented in journalism, because chronologically the article covered materials written in different periods –from the first decades of the twentieth century tothe first decades of the twenty-first century.

DEVELOPMENT OF THE MEDIAL FUNCTION OF SOCIAL COMMUNICATION IN MODERN SOCIETY

The purposeof the article is to substantiate the factors and content of the evolutionary development of communication as a medial function in society.Research methods and techniques.Methodological integrity of the study of communication phenomena is achieved using a number of scientific approaches: historical-evolutionary, system-integration, process, teleological, which make it possible to carry out the necessary synthesis of knowledge about the functionality of social communication. They stimulate the processes of foundation,integration, generalization, innovation of scientific and cognitive activities in the social and communication sphere. The set of scientific approaches verifies theachievements of research in various scientific areas that use the communication principle to study social processes and influence the formation of an understanding of the unity of communication processes in society. Conclusions. It is proved that thedeepening of the study of communication phenomena is a systemic need to improve social interaction in society. It is noted that now a completely different systematic organization of communication interaction is being formed, which is due to the scale of the communication process in society. The social purpose of communication and the communication process is manifested through a system-regulatory function, which is provided by the structural form of communication processes and their content. The medial function of communication is aimed at ensuring the integration of society and humanity to achieve an equilibrium social interaction and the state of society as an integral system.

FEATURES OF MODELING IMAGES OF INTERVIEWER AND INTERVIEWER IN PRINTED MEDIA

The aim of the research in the article was to clarify the features of modeling the images of the interviewer and the interviewee in print media. The study allowed expanding the theoretical basis in the study of interviews, filling in some gaps and outlining discussion points. The author's vision of the specifics of modeling the images of the interviewer and the interviewee in print media is proposed. A three-stage mechanism for modeling the images of the interviewer and the interviewee is presented. The specificity of the emergence and functioning of the communicative manipulative field between the participants of communication has been determined. A list of communicative manipulative techniques that can be activated when a manipulative field appears.Methods of description, analysis, synthesis and generalization were used. The following research procedure has become the methodology: 1) among the theoretical material, scientific works related to the topic we are going to have been selected; 2) scientific articles, monographs are analyzed, 3) controversial statements are highlighted in them and the author's point of view regarding the subject of research is presented; 4) the author's concept of modeling the image of the interviewer and the interviewee is proposed.The results and discussionmade it possible to formulate conclusions. Firstly, the images of the interviewer and the interviewee go through the followingstages of modeling: the formation of the aforementioned images during the communicative process, the transformation of the images of the interviewer and the interviewee while working on a journalistic text, modeling in the mind of the recipient the imagesof the interviewer and the interviewee, determined by the specifics of the perception and interpretation of the proposed information by the representative. media audience. Secondly, the images of the interviewer and the interviewee are multivariate. The factors of multivariate are the purpose of the interview, the communicative situation, the participants in communication, their worldview orientations, discourse, epistemic characteristics of the participants in communication, the transformation of images due to the work process and the specifics of perception, as well as the interpretation of information by the media audience.

ARCHETYPICAL ASPECTS OF HERO IMAGE IN MODERN UKRAINIAN NON-INSTITUTIONAL MILITARY DISCOURSE

The aimof the article is to study the specifics of the archetypal aspects of the Hero image in modern Ukrainian non-institutional military discourse.Materials & methods.Discourse analysis was used to identify the characteristics of archetypal images and motifs. The application of psychoanalytic interpretation, the most characteristic feature of which is the accentuation of senses and the assumption of the self-sufficiency of experience, has directed attention to the symbolism of the unconscious, universal meanings and psychological mechanisms inherent in the text. The material for the article was text fragments, photos and comments to them with a total volume of 912 units, which were posted during 2020 on the pages of the social network groups Facebook "Military service -Military Service", "Armed Forces of Ukraine".Results & discussions. Hero-rescuer mythological archetype is at the heart of the Ukrainian non-institutional military discourse. Permanent mythological plot can be traced in the military discourse.Thus, the typical stages of the mythological Hero odyssey were observed: the beginning of the mythological Hero’s adventures is provoked by a catastrophe, which is caused by criminal actions of his enemies; the Hero sets off for a journey to restore the broken harmony; the villains prevent but the Hero passes the trials and wins his reward. His triumph can be represented as the liberation of his country from tyrant.Addressing the mythological plot carries a pragmaticpurpose to overcome stress: the military needs unshakable faith in happy end of the problem situation (military conflict in eastern Ukraine) and the idea of mythological Hero helps soldiers to increase self-confidence. Thus, the Ukrainian non-institutional military discourse shows a relationship between the call to the mythological consciousness and coping strategies.Then, there is tendency observed in the military discourse that Hero archetypal image deviates from the archaic archetype framework and the Hero model with an emphasis on the Christian eschatological paradigm dominates.The motif of sacrifice accompanying the Hero image forms the archetypal image of the Hero-holy man.Conclusion.Two Hero models dominate in the Ukrainian non-institutional military discourse. The first model is distinguished by exaggeration. It is a Hero-superman image defined by similarity to mythological heroes, Khraban, T. (2021). Archetypical Aspects of Hero Image in Modern Ukrainian Non-Institutional Military Discourse. Social Communications: Theory and Practice,Vol. 12(1), 83-97DOI: 10.51423/2524-0471-2020-12-1-22eISSN 2522-9125 pISSN 2524-0471https://new.comteka.com.ua/gods, titans.However, this Hero model is not only alwaysaccepted by the Ukrainian military but can sometimes arise rejection and protest against Hero-superman image.The second model is a collective image of Ukrainian culture. The People’s Hero model actualizes the features of a toiler who is not a professional soldier, he is a peaceful man. This archetypal image is distinguished by realism and contrast to the Hero-superman image

ENDANGERMENT OF THE ELDERLY BY CRIME AND SOCIAL RESPONSE BASED ON COMMUNITY POLICING CONCEPT

According to the average age of the population, Serbia is one of the oldest countries in the world, which results in increasing problems characteristic for the elderly population.One of them is the endangerment of the elderly by crime. In practice, not enough attention is paid to this issue, nor it is recognized as special and urgent, although due to the current number, and especially growing elderly population, their security problems will be greater and more present in society. Considering that elderly people a particularly vulnerable and discriminated category of the population, it is necessary to devise an adequate safety policy and establish an appropriate system of their protection. Community policing is recognized as a model of policing that can meet these requirements and adapt to the security needs of the elderly. This is because this concept is based on partnership with citizens and problem-oriented work. The police shouldbe open to community representatives pointing out their needs and highlighting security priorities, and the police can identify problems with them and initiate mechanisms for joint action. Community policing is proactive policing in which formal and informal social control are mutually reinforcing one another.The paper presents the most significant findings on endangerment by crime of the elderly aged 60 and over in the city of Belgrade from 2015 to 2019., in terms of: types of criminal offences, time, place, perpetrators and means of execution, as well as injured parties by gender. Also, the paper will show the organizational, functional and other advantages of community policing concept in relation to the traditional way of policing and try to answer whether its implementation can improve the safety of the elderly or adjust its operation to the security needs of this population

FACTOR OF INFLUENCE IN NORMATIVE THEORIES OF JOURNALISM

The purposeof the article is to determine whether the information of any media messages received by recipients may not affect them.Research methods: a) modeling (to reproduce the information processingof messagesby recipients); b) logical method (to prove the thesis); c) comparison (to compare the obtained result with the literature data).Resultsof the research. Modern so-called normative theories of journalism (authoritarian, libertarian, social responsibility, Soviet totalitarian) assumethat journalists, news agencies and the media should only "inform", but in no way influence the recipients. In this regard, there are such types of influence as energy, information and psychological. Then, based on the basic tenets of cybernetics, physics, information theory, mathematical statistics and psychology, the method of logical proof concludes that any messages perceived by recipients have all three types of influence on them, which can not beavoided.Conclusions.1. Any information perceived by recipients affects them energetically, informationally and psychologically. 2. In modern so-called normative theories of journalism, the provision that information providers (journalists, news agencies, mass media) are obliged only to "inform" recipients, without exerting any influence on them, should be considered erroneous. Therefore, in this segment, the relevant provisions of these theories of journalism require proper correction. 3. Instead, in theories of journalism, and more broadly -the media, it is correct to say that the impact of messages depends on the type of communication, growing in the direction from journalism to public relations, advertising, propaganda and information wars.