As we witness a radical increase in the volume and variety of digital data, it should not come as a surprise that social sciences have become increasingly ‘datafied’. The traditional social sciences, such as sociology or anthropology, are thus under the threat of becoming marginalized or even irrelevant because of the prevalence of the new methods of research, which require more computational skills. This chapter describes a way for researchers to enter this new domain and keep their advantage of mastering qualitative research relevant: a new, mixed-method of Thick Big Data, relying on a combination of quantitative approaches (data scraping, Social Network Analysis, culturomics, sentiment analysis) with qualitative ones (digital ethnography, narrative analysis, cultural studies). The chapter outlines how these approaches may blend, and offers some practical advice for a researcher without coding skills on how to take the first steps in online research, through examples focused on Wikipedia.